I am a creative brand strategist with over 5 years of experience in storytelling, content leadership, and campaign execution. I excel at building brands across digital, print, and live experiences with a strong foundation in leading cross-functional teams, managing global vendors, and developing content that builds community and drives impact. Throughout my career, I have led brand building from scratch for new ventures, developed full-funnel content strategies, and collaborated closely with UI/UX designers and performance teams to ensure brand consistency across platforms and creative assets. I am passionate about supporting go-to-market planning including storytelling, competitor research, and campaign ideation to deliver scalable messaging and strong brand presence across touchpoints.…

Ayushi Agrawal

I am a creative brand strategist with over 5 years of experience in storytelling, content leadership, and campaign execution. I excel at building brands across digital, print, and live experiences with a strong foundation in leading cross-functional teams, managing global vendors, and developing content that builds community and drives impact. Throughout my career, I have led brand building from scratch for new ventures, developed full-funnel content strategies, and collaborated closely with UI/UX designers and performance teams to ensure brand consistency across platforms and creative assets. I am passionate about supporting go-to-market planning including storytelling, competitor research, and campaign ideation to deliver scalable messaging and strong brand presence across touchpoints.…

Available to hire

I am a creative brand strategist with over 5 years of experience in storytelling, content leadership, and campaign execution. I excel at building brands across digital, print, and live experiences with a strong foundation in leading cross-functional teams, managing global vendors, and developing content that builds community and drives impact.

Throughout my career, I have led brand building from scratch for new ventures, developed full-funnel content strategies, and collaborated closely with UI/UX designers and performance teams to ensure brand consistency across platforms and creative assets. I am passionate about supporting go-to-market planning including storytelling, competitor research, and campaign ideation to deliver scalable messaging and strong brand presence across touchpoints.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
Spanish; Castilian
Beginner

Work Experience

Brand Strategist at Noisy Lion
January 1, 2024 - Present
Led content and brand strategy for Trident’s home textiles, paper, and stationery businesses. Created A+ e-commerce content, seasonal catalogues, and product pages improving discovery and conversion online. Managed campaign shoots for festive and seasonal occasions including Diwali and Holi with responsibilities spanning casting, dialogue scripting, and on-set direction. Owned exhibition branding and communication for national events like PaperEx 2023, contributing to Best Innovative Display recognition. Produced content for product launches such as eco-friendly paper, aligning storytelling across packaging, digital, and PR. Secured PR coverage in top trade publications amplifying product narratives. Collaborated across teams to ensure cohesive, high-quality brand presence across touchpoints.
Brand & Communications Lead at Trident Group
January 1, 2024 - August 19, 2025
Led brand building from scratch for a new US-based venture. Defined tone of voice, messaging architecture, and positioning strategy. Developed full-funnel content strategy across social, blogs, website, decks, and email campaigns aligned with go-to-market objectives. Researched, built, and executed email drip campaigns supporting lead nurturing and acquisition across US audiences. Collaborated closely with UI/UX designers and performance teams to ensure brand consistency across platforms and creative assets. Built brand guidelines and internal communication tools to ensure scalable messaging as the venture grows. Supported go-to-market planning including storytelling, competitor research, and campaign ideation.
Brand Strategist at Noisy Lion
January 1, 2024 - Present
Lead content and brand strategy for Trident’s home textiles, paper, and stationery businesses. Created A+ e-commerce content, seasonal catalogues, and product pages, improving discovery and conversion on online platforms. Managed campaign shoots for festive and seasonal occasions, coordinating casting, dialogue scripting, and on-set direction. Owned exhibition branding and communication for national events like PaperEx 2023, contributing to Best Innovative Display recognition. Produced content for product launches including eco-friendly products, aligning storytelling across packaging, digital, and PR. Secured PR coverage in top trade publications amplifying new product narratives. Collaborated across teams and vendors to ensure cohesive, high-quality brand presence across touchpoints.
Brand & Communications Lead at Trident Group
January 1, 2024 - August 19, 2025
Led brand building from scratch for a new US-based venture, defining tone of voice, messaging architecture, and positioning strategy. Developed full-funnel content strategy across social, blogs, websites, decks, and email campaigns aligned to go-to-market objectives. Researched, built, and executed email drip campaigns supporting lead nurturing and acquisition across US audiences. Collaborated closely with UI/UX designers and performance teams to ensure brand consistency across platforms and creative assets. Built brand guidelines and internal communication tools to ensure scalable messaging as the venture grows. Supported go-to-market planning including storytelling, competitor research, and campaign ideation.

Education

Bachelor of Business Administration at Panjab University, Chandigarh
January 1, 2018 - January 1, 2020
Master of Arts in World English Literature at Panjab University, Chandigarh
January 1, 2015 - January 1, 2018
Master of Arts in World English Literature at Panjab University, Chandigarh
January 1, 2018 - January 1, 2020
Bachelor of Business Administration at Panjab University, Chandigarh
January 1, 2015 - January 1, 2018

Qualifications

Best Design Studio – Trident Group
January 1, 2021 - August 19, 2025
Best Innovative Display – PaperEx 2023
January 1, 2023 - August 19, 2025
Selected Representative – Youth Parliament, Jaipur District
January 11, 2030 - August 19, 2025
Finalist – Miss Chandigarh Talent Hunt
January 11, 2030 - August 19, 2025
Best Walk – Miss India Exotic Season 13
January 11, 2030 - August 19, 2025
Selected for Ramp Walk – FBB x Kala Niketan Designer Showcase
January 11, 2030 - August 19, 2025
Best Design Studio – Trident Group
January 1, 2021 - August 19, 2025
Best Innovative Display – PaperEx 2023
January 1, 2023 - August 19, 2025

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Non-Profit Organization, Other
    paper Trident Foundation | CSR Film | Hastkala Film

    Context: Hastkala is Trident’s initiative where artisans use leftover manufacturing materials to create rugs, sheets, and other products, earning a dignified living.
    My Role: Storyboarding the film, shaping the narrative, and managing the cinematographer team on ground.
    On Ground: Traveled to rural Madhya Pradesh to meet artisans in their villages. Many were shy and unfamiliar with cameras.
    Approach: Built trust by speaking with them, making them comfortable to share their stories.
    Outcome: Captured authentic voices and impact, highlighting the artisans’ work and Trident’s social initiative.

    Here is the link to the film: