Azade vakili

Delivered 0-to-1 and end-to-end digital product design for startups and scale-ups, defining MVP scope and building responsive, customer-focused experiences. Translated ambiguous customer, business, and technical requirements into intuitive journeys, information architecture, and interaction models. Used rapid and AI-assisted prototyping (including Claude) to explore multiple directions early, test alternatives, and strengthen design workflows using research and customer feedback before and after launch. Presented concepts and trade-offs to stakeholders and collaborated closely with engineering and product teams, emphasizing accessibility and design-to-development clarity.

Led end-to-end product design across complex AI-enabled and conversational experiences. Designed an AI Interview conversational experience, shaping conversational flows, dialogue patterns, and human–AI interaction models alongside a supporting visual interface. Partnered with Product, Engineering, AI, and cross-functional stakeholders from discovery through delivery, aligning design decisions to product goals and technical constraints. Applied clinical-safety and accessibility requirements (WCAG 2.1 AA) when designing within constrained and regulated contexts. Used iterative research and testing to validate experiences, and employed analytics and experimentation thinking to improve onboarding and candidate matching outcomes in an AI product.

Owned end-to-end design of DuoFit, a connected sports ecosystem spanning iOS, Android, wearable, and voice experiences. Designed subscription, payment, and premium feature journeys, simplifying complex value and payment flows and improving digital membership conversion. Defined interaction models across physical and digital touchpoints for consistent multi-surface experiences. Conducted user testing and iterated onboarding to reduce setup friction, improving overall usability and setup completion.