I am a digital experience and conversion-focused web specialist with 15 years of experience improving usability, content clarity and user engagement across corporate and e-commerce websites. I thrive on simplifying complex offerings into clear, actionable insights and guiding users toward meaningful actions through thoughtful layout and navigation decisions. I blend strong WordPress and visual design foundations with growing expertise in UX methodology, behavioral insights and search-driven content optimization. I enjoy collaborating with lean teams to translate business needs into user-friendly digital experiences that support visibility and inquiry growth. I am comfortable working across platforms and love crafting accessible, scalable web content and landing pages. I actively translate client branding requirements into functional web pages, coordinate with stakeholders and consultants, and continuously iterate to meet evolving business priorities and user needs.

Nur Azimah

I am a digital experience and conversion-focused web specialist with 15 years of experience improving usability, content clarity and user engagement across corporate and e-commerce websites. I thrive on simplifying complex offerings into clear, actionable insights and guiding users toward meaningful actions through thoughtful layout and navigation decisions. I blend strong WordPress and visual design foundations with growing expertise in UX methodology, behavioral insights and search-driven content optimization. I enjoy collaborating with lean teams to translate business needs into user-friendly digital experiences that support visibility and inquiry growth. I am comfortable working across platforms and love crafting accessible, scalable web content and landing pages. I actively translate client branding requirements into functional web pages, coordinate with stakeholders and consultants, and continuously iterate to meet evolving business priorities and user needs.

Available to hire

I am a digital experience and conversion-focused web specialist with 15 years of experience improving usability, content clarity and user engagement across corporate and e-commerce websites. I thrive on simplifying complex offerings into clear, actionable insights and guiding users toward meaningful actions through thoughtful layout and navigation decisions. I blend strong WordPress and visual design foundations with growing expertise in UX methodology, behavioral insights and search-driven content optimization. I enjoy collaborating with lean teams to translate business needs into user-friendly digital experiences that support visibility and inquiry growth.

I am comfortable working across platforms and love crafting accessible, scalable web content and landing pages. I actively translate client branding requirements into functional web pages, coordinate with stakeholders and consultants, and continuously iterate to meet evolving business priorities and user needs.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Malay
Fluent
Chinese
Intermediate
Korean
Beginner
Japanese
Beginner

Work Experience

Online Presence Architect at Dynamic Clarity Consulting Pte. Ltd.
January 1, 2024 - Present
Revamped content hierarchy and landing pages, refining headings and aligning with user search intent (H1–H3). Built structured, SEO-driven content clusters to improve search visibility and lead generation. Created a strengthened FAQ/Answer-focused content plan to support prospect inquiries and simplified email engagement. Led collaboration with stakeholders to translate business requirements into user-friendly web content and landing-page layouts; coordinated social media content updates to maintain visual consistency and campaign alignment; and enhanced website navigation and content layout to support shifting business priorities and user needs.
Assistant Manager – E-commerce & Retail Marketing at GPC Research & Training Pte Ltd
January 1, 2018 - January 1, 2024
Optimized Melo shop front structure and product content presentation to improve browsing flow, product discoverability and purchase confidence. Structured product descriptions, visual assets and metadata to support search visibility and clearer customer decision-making. Coordinated promotional campaign execution with consistent website visuals, product messaging and retail touchpoints. Supported marketplace growth initiatives by refining listing presentation and basic Lazada/Shoppie advertising setup. Managed social media content updates with in-house specialists to ensure visual consistency and campaign alignment. Maintained and iteratively improved company website navigation and content layout to support evolving business priorities. Collaborated with consultants and internal stakeholders to translate service or product requirements into structured, user-friendly web content and landing page layouts.
Web Designer at Fyreflyz Pte. Ltd.
January 1, 2010 - December 31, 2017
Designed and developed corporate websites using HTML and WordPress, establishing a strong foundation in page layout structure and visual content hierarchy. Translated client branding requirements into functional web pages balancing aesthetics with usability. Maintained and updated client sites to ensure content relevance and navigational clarity, supporting email marketing campaigns and ongoing site improvements.

Education

Diploma at Nanyang Polytechnic
January 11, 2007 - March 18, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services
    DCC Group Website

    DCC Group is a B2B management consulting firm located in Singapore. Its consultants provide services for local and Japanese clients in areas such as company incorporation, accounting & tax, AI consulting etc.

    I was in charge of developing and maintaining the website. The website was created in Wordpress. Use of AIOSEO plugin for SEO setup.

    Website link: dcc-gr.com