I'm a media and journalism professional with a degree in Communication and Media Studies, and years of experience in journalism, editorial work, advertising evaluation and content analysis. I currently specialize in evaluating, editing and improving text data used for training and fine-tuning large language models (LLMs), with a strong focus on factual accuracy, relevance, bias detection and editorial judgment. I enjoy shaping media narratives and content across magazines and marketing projects, combining rigorous research with editorial storytelling. I'm actively involved in The Awakening Times Magazine and MDM Studio, while exploring AI-driven text evaluation and creative collaboration.

Azur Ekić

I'm a media and journalism professional with a degree in Communication and Media Studies, and years of experience in journalism, editorial work, advertising evaluation and content analysis. I currently specialize in evaluating, editing and improving text data used for training and fine-tuning large language models (LLMs), with a strong focus on factual accuracy, relevance, bias detection and editorial judgment. I enjoy shaping media narratives and content across magazines and marketing projects, combining rigorous research with editorial storytelling. I'm actively involved in The Awakening Times Magazine and MDM Studio, while exploring AI-driven text evaluation and creative collaboration.

Available to hire

I’m a media and journalism professional with a degree in Communication and Media Studies, and years of experience in journalism, editorial work, advertising evaluation and content analysis. I currently specialize in evaluating, editing and improving text data used for training and fine-tuning large language models (LLMs), with a strong focus on factual accuracy, relevance, bias detection and editorial judgment.

I enjoy shaping media narratives and content across magazines and marketing projects, combining rigorous research with editorial storytelling. I’m actively involved in The Awakening Times Magazine and MDM Studio, while exploring AI-driven text evaluation and creative collaboration.

See more

Language

English
Fluent

Work Experience

Assistant Editor / Head Writer at The Awakening Times Magazine
October 1, 2024 - Present
Editorial review and refinement of long-form articles used in digital publishing environments. Fact-checking, source evaluation and content restructuring to improve clarity and informational accuracy. Providing editorial guidance and topic development for monthly issues. Applying structured writing standards directly transferable to AI training and evaluation workflows.
AI Ad Relevance Rater (LLM Training Support) at TELUS Digital
September 1, 2025 - December 1, 2025
Evaluated advertisement relevance, intent matching and contextual accuracy for users. Assessed ad quality, potential bias and appropriateness based on user prompts and metadata. Contributed to supervised training datasets used to improve machine learning ad-ranking systems. Applied consistent evaluation guidelines and quality standards at scale.
Freelance Journalist at The Awakening Times Magazine
September 1, 2023 - April 1, 2024
Produced analytical articles with a strong emphasis on evidence-based claims. Conducted independent research and source validation. Adapted complex topics into structured, model-readable narratives.
Investigative Journalist at Nexus Light
March 1, 2023 - September 1, 2023
Wrote investigative and analytical essays focused on emerging medical and scientific research. Evaluated the credibility of sources, studies and expert claims. Maintained a neutral, analytical tone suitable for factual content evaluation tasks.
Senior Associate at MDM Studio
December 1, 2017 - Present
Worked on advertising and media-related projects requiring audience relevance assessment. Supported content evaluation processes applicable to AI-driven advertising systems.
Owner at AZCompany
December 1, 2019 - December 1, 2020
Ran a small marketing business focused on visual and informational materials. Managed client communication, messaging clarity and audience targeting.
Assistant Editor at The Awakening Times Magazine
October 1, 2024 - Present
Assisting with editing, ideas about monthly issues, further development and expansion, in addition to being the head writer.
Ad Rater at TELUS Digital
September 1, 2025 - December 1, 2025
Rate the relevance of advertisements to the user to train an AI model for delivering more accurate ads based on prompts, location, and interests.
Owner at AZ Company
December 1, 2019 - December 1, 2020
Owner of a marketing company specializing in visual materials, including posters for art and history exhibits and materials for small businesses.

Education

Bachelor’s Degree in Communication and Media Studies at University of Zagreb – Faculty of Croatian Studies
January 11, 2030 - January 1, 2011
Bachelor’s degree at University of Zagreb, Faculty of Croatian Studies/Sveučilište u Zagrebu, Fakultet hrvatskih studija
January 1, 2011 - January 1, 2011

Qualifications

Award for choosing the most interesting topics
January 27, 2012 - June 28, 2012
A former chief editor of a renowned political magazine (called ''Nacional'') has given me an award for choosing the most interesting topics for investigative journalism.
Award for the best oral presentation in English for Journalists
January 27, 2016 - June 27, 2016
The main English professor at the highest rated social sciences university in Croatia has picked my presentation on videogames and their influence on brain development as the best presentation of this generation of students.

Industry Experience

Media & Entertainment, Professional Services, Education