Banu Akgun
I am a strategic marketing and brand communication professional with a passion for aligning marketing efforts with sales objectives.
About
I am a strategic marketing and brand communication professional with a passion for aligning marketing efforts with sales objectives. My experience spans across various industries, where I’ve worked on shaping brand narratives and enhancing market presence. I thrive on creating impactful digital communication strategies and fostering corporate relationships.
In my current role at FEV Group, I am driving an integrated marketing roadmap and enhancing our digital presence. I am committed to elevating brand visibility and thought leadership, and I look forward to leveraging my skills to contribute to innovative marketing solutions.
- 7 years' experience
- Joined January 2026
Industry experience
- Professional Services
- Healthcare
- Media & Entertainment
More experts in Istanbul, Turkey
Work experience
Drove an integrated marketing roadmap aligned with business priorities. Led a strategic shift in digital communication through targeted segmentation. Steered high-value customer engagement via focused visits and webinars. Built strategic ecosystem collaborations to strengthen innovation positioning. Led GM-level PR efforts to elevate the brand’s public voice, recognized as a best-practice example within FEV Global. Directed sector-focused PR efforts that reinforced FEV’s market visibility. Positioned FEV Türkiye as a thought leader through curated media exposure.
Managed international trade fairs, increasing global brand visibility. Developed digital content & social media strategies with global teams. Expanded market presence from 2 to 8 countries with tailored approaches. Grew business to €30M in global sales. Coordinated product launches aligned with customer needs.
Coordinated sales operations in healthcare, supporting oncology diagnostics. Organized seminars and events to promote advanced diagnostic technologies.
Education· 6
Certifications and awards· 9
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