I am a creative marketer with international experience building unique brand stories and programs that are culturally relevant for fashion and beauty brands. As a brand builder and storyteller, I’m passionate about articulating brand essence visually and verbally to connect people to brands in authentic, meaningful, and memorable ways. I am a brand story maker and teller—my work centers on crafting and revitalizing compelling narratives that resonate today. I'm a strategic dot connector who aligns culture, strategy, and consumer insight; a collaborative team builder who leads to unlock potential; and an entrepreneurial leader who guides teams from concept to execution with clarity and purpose.

Brenna Dixon

I am a creative marketer with international experience building unique brand stories and programs that are culturally relevant for fashion and beauty brands. As a brand builder and storyteller, I’m passionate about articulating brand essence visually and verbally to connect people to brands in authentic, meaningful, and memorable ways. I am a brand story maker and teller—my work centers on crafting and revitalizing compelling narratives that resonate today. I'm a strategic dot connector who aligns culture, strategy, and consumer insight; a collaborative team builder who leads to unlock potential; and an entrepreneurial leader who guides teams from concept to execution with clarity and purpose.

Available to hire

I am a creative marketer with international experience building unique brand stories and programs that are culturally relevant for fashion and beauty brands. As a brand builder and storyteller, I’m passionate about articulating brand essence visually and verbally to connect people to brands in authentic, meaningful, and memorable ways.

I am a brand story maker and teller—my work centers on crafting and revitalizing compelling narratives that resonate today. I’m a strategic dot connector who aligns culture, strategy, and consumer insight; a collaborative team builder who leads to unlock potential; and an entrepreneurial leader who guides teams from concept to execution with clarity and purpose.

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Language

English
Fluent
Italian
Fluent

Work Experience

Founder at Brand Evolution 360°
January 1, 2019 - Present
A creative brand marketing consulting agency with a knack for repositioning and revitalizing fashion and beauty brands. We blend creativity and strategy to craft brands that resonate, stand out and create lasting connections.
Senior Director of Creative and Brand Marketing at Lolë BRANDS
October 1, 2021 - Present
Oversee the entire creative and brand marketing departments, lead rebranding and repositioning, and drive seasonal brand marketing and content production (photo, video, and multimedia) across development stages. Achieved +88% revenue increase and led global campaign strategy, brand book development, partnerships, and GTM planning.
Brand Marketing Director at GDI GROUP-DYNAMITE CLOTHING
October 1, 2020 - October 1, 2021
Crafted quarterly seasonal campaign narratives; owned seasonal campaign planning and channel GTM strategy; produced market activations; led brand collaborations and influencer programs; drove US customer growth and engagement metrics.
Sr. Director Global Marketing at Lamarque Collection
August 1, 2019 - September 1, 2020
Created omni-channel campaigns; deployed global brand strategy; managed content production and paid/earned media; contributed to a +80.5% increase in net sales and optimized content and paid performance.
Brand Marketing and Licensing Manager at ICONIX BRAND GROUP - Buffalo David Bitton
January 1, 2015 - December 1, 2018
Managed brand marketing and twelve licenses across North/Central/South America; oversaw campaigns, licensing partnerships, in-store merchandising, and content production; ensured brand consistency across channels.

Education

MA-Fashion Marketing & Retail Management at European Institute of Design (I.E.D)
January 11, 2030 - May 6, 2026
BA - Fine Arts & Psychology at CBU, Nova Scotia, Canada
January 11, 2030 - May 6, 2026

Qualifications

Post Graduate Certificate: Journalism & Feature Writing
January 11, 2030 - May 6, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment