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Hello, I’m Brian Friedrich. I’m an award-winning global executive creative director and copywriter who loves crafting smart, simple, and fun campaigns for brands around the world. I lead multidisciplinary teams to develop integrated campaigns across digital, social, and 360 experiences, blending strategy, storytelling, and bold ideas. Based in Culver City, I’ve helped brands like Milk, Volkswagen, Hotels.com, AXE deodorant, Amazon, Disney, Delta, and many others connect with audiences. I’ve built in-house capabilities (e.g., Tylenol PM) and mentored teams to grow, adapt, and win in a fast-changing landscape while delivering work that drives business results.…Hello, I’m Brian Friedrich. I’m an award-winning global executive creative director and copywriter who loves crafting smart, simple, and fun campaigns for brands around the world. I lead multidisciplinary teams to develop integrated campaigns across digital, social, and 360 experiences, blending strategy, storytelling, and bold ideas. Based in Culver City, I’ve helped brands like Milk, Volkswagen, Hotels.com, AXE deodorant, Amazon, Disney, Delta, and many others connect with audiences. I’ve built in-house capabilities (e.g., Tylenol PM) and mentored teams to grow, adapt, and win in a fast-changing landscape while delivering work that drives business results.

Brian Friedrich

Creative Director, Copywriter, Writer, +1

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Hello, I’m Brian Friedrich. I’m an award-winning global executive creative director and copywriter who loves crafting smart, simple, and fun campaigns for brands around the world. I lead multidisciplinary teams to develop integrated campaigns across digital, social, and 360 experiences, blending strategy, storytelling, and bold ideas. Based in Culver City, I’ve helped brands like Milk, Volkswagen, Hotels.com, AXE deodorant, Amazon, Disney, Delta, and many others connect with audiences. I’ve built in-house capabilities (e.g., Tylenol PM) and mentored teams to grow, adapt, and win in a fast-changing landscape while delivering work that drives business results.…Hello, I’m Brian Friedrich. I’m an award-winning global executive creative director and copywriter who loves crafting smart, simple, and fun campaigns for brands around the world. I lead multidisciplinary teams to develop integrated campaigns across digital, social, and 360 experiences, blending strategy, storytelling, and bold ideas. Based in Culver City, I’ve helped brands like Milk, Volkswagen, Hotels.com, AXE deodorant, Amazon, Disney, Delta, and many others connect with audiences. I’ve built in-house capabilities (e.g., Tylenol PM) and mentored teams to grow, adapt, and win in a fast-changing landscape while delivering work that drives business results.

Available to hire

Hello, I’m Brian Friedrich. I’m an award-winning global executive creative director and copywriter who loves crafting smart, simple, and fun campaigns for brands around the world. I lead multidisciplinary teams to develop integrated campaigns across digital, social, and 360 experiences, blending strategy, storytelling, and bold ideas.

Based in Culver City, I’ve helped brands like Milk, Volkswagen, Hotels.com, AXE deodorant, Amazon, Disney, Delta, and many others connect with audiences. I’ve built in-house capabilities (e.g., Tylenol PM) and mentored teams to grow, adapt, and win in a fast-changing landscape while delivering work that drives business results.

Skills

Copywriting

Presentation Design

Experience Level

Copywriting

Expert

Presentation Design

Intermediate

Work Experience

Freelance ECD/CD/CW at Independent / Freelance

May 1, 2023 - Present

Independent freelance role leading ECD/CD/CW projects across multiple channels, developing multi-channel and 360 campaigns for brands including Milk, Amazon, Hard Rock Hotels, Delta, and Disney program launches.

VP ECD Head Creative at VaynerMedia LA

July 1, 2019 - April 30, 2023

Creative leader for digital, social, and 360 campaigns across major media, content, channels, and experiences. Led successful new-business wins for TikTok, Prime Video, RxBar, and more. Partnered with the Managing Director and CEO to guide the success of the LA office. Oversaw campaigns for TikTok, Hulu, E!, Prime Video, Rogaine, Clean & Clear, etc. Set up in-house capabilities for Johnson & Johnson's Tylenol PM.

Executive Creative Director at Amélie Company

July 1, 2018 - July 31, 2019

Responsible for creative/strategic output as well as overseeing all creative, planning and project management of employees. Sits on management board and guides the agency's direction. Mentors, teaches and hires employees, and places them in positions to succeed.

VP Global Executive Creative Director at Crispin Porter + Bogusky

November 1, 2014 - October 31, 2018

Lead Creative for $100+ million Hotels.com business and a team of 30+ in the US, Europe and South America. Created multiple integrated, award-winning campaigns across Film, Digital, Social, and Events. Also developed global campaigns for Europe and South America. Helped set up Expedia's Hotwire in-house agency.

VP Creative Director at Deutsch

June 1, 2011 - November 30, 2014

Oversaw the $300 million dealer portion of the Volkswagen account and helped oversee the brand side as well. CD/CW on two award-winning VW Super Bowl campaigns.

VP Creative Director at TBWA\Chiat\Day

September 1, 2007 - June 30, 2011

Oversaw a team of 15+ while running the $100 million Sara Lee brands (Jimmy Dean, Ballpark, Hillshire Farms).

EVP Group Creative Director at Lowe

June 1, 2005 - September 30, 2007

Ran the Global Degree/Rexona deodorant account. Oversaw 20+ people around the world and produced work that ran in the US, Europe and South America.

Sr Copywriter/ACD at BBH NY

March 1, 2002 - February 28, 2005

Part of a small team that launched AXE Deodorant in the US. Created multiple winning campaigns and contributed to Gold Effie-winning work.

Copywriter at Goodby Silverstein & Partners

May 1, 1998 - January 31, 2002

Early-career role contributing to campaigns and building foundational experience in an award-winning agency environment.