I'm a creative director working across brand identity, visual language, art direction, and positioning. I help brands close the gap between how they look and how they should feel. Over the past five years, I've collaborated with independent founders and growing businesses to build distinctive visual systems rooted in strategy, market awareness, and cultural relevance. Before designing, I study the landscape: who already exists, how they communicate, and where differentiation can truly happen. My approach is built for brands seeking depth, clarity, and a visual identity that feels genuinely their own.

Barbara Holtzmann

I'm a creative director working across brand identity, visual language, art direction, and positioning. I help brands close the gap between how they look and how they should feel. Over the past five years, I've collaborated with independent founders and growing businesses to build distinctive visual systems rooted in strategy, market awareness, and cultural relevance. Before designing, I study the landscape: who already exists, how they communicate, and where differentiation can truly happen. My approach is built for brands seeking depth, clarity, and a visual identity that feels genuinely their own.

Available to hire

I’m a creative director working across brand identity, visual language, art direction, and positioning. I help brands close the gap between how they look and how they should feel.

Over the past five years, I’ve collaborated with independent founders and growing businesses to build distinctive visual systems rooted in strategy, market awareness, and cultural relevance. Before designing, I study the landscape: who already exists, how they communicate, and where differentiation can truly happen. My approach is built for brands seeking depth, clarity, and a visual identity that feels genuinely their own.

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Language

French
Fluent
English
Advanced

Work Experience

Creative Director at Inari IT
January 1, 2024 - March 1, 2026
Led brand identity development and strategic positioning; produced marketing assets; art direction and website development for national and international markets; drove visibility growth and strengthened overall brand awareness.
Founder & Marketing Collective Lead at Format Collective
January 1, 2020 - January 1, 2024
Founded and managed a multi-client marketing collective; led projects end-to-end from strategy through execution; developed brand and communication strategies for diverse clients; managed client relationships and ensured delivery quality.
Marketing & Event Visual Lead at Canopy market Cambodia
December 1, 2019 - December 1, 2021
Directed visual communication for a large-scale recurring event; created full campaign assets: posters, digital content, motion graphics; independent consulting alongside long-term collaborations.
Art Director, Motion & Digital Designer at Helvetia Human Performance Group
September 1, 2021 - January 1, 2023
Produced video and animated content for brand and communication; managed post-production: podcasts, client testimonials, editing; designed website interfaces and digital experiences.
Brand & Marketing Consultant at Self-employed (Artist entertainment, F&B, Retail, Services industries)
January 1, 2019 - Present
Delivered full branding systems and visual identities across sectors; created marketing materials, campaigns, and website designs; product photography, editorial design, and visual merchandising.
Art Director at SUPER SONIC PRODUCTIONS
January 1, 2008 - February 1, 2011
Art directed institutional brand films for DS3, C3 Picasso, Citroën C3, Citroën C4, C5 & New C5 launches.
VFX & Animation — Layout Artist at Attitude Studio / Sparx, a virtuos studio
January 1, 2006 - January 1, 2007
Layout artist on film and video game productions (50cent bulletproof, Galactik football, Igor by T.Leondis).
Brand & Marketing Consultant at Artist entertainment, F&B, Retail, Services industries
January 1, 2019 - Present
Delivered full branding systems and visual identities across sectors; created marketing materials, campaigns, and website designs; product photography, editorial design, and visual merchandising.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other