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I am a Social Media Manager with over 3 years of experience managing digital platforms, creating content, and building online communities that drive real results. I don’t just post content, I manage the full journey, from content planning and creation to community engagement and customer experience. I focus on making messages simple, relatable, and easy for people to trust and act on. I have experience working with brands, influencers, communities, and social impact projects, using digital platforms to build engagement, trust, and measurable growth.…I am a Social Media Manager with over 3 years of experience managing digital platforms, creating content, and building online communities that drive real results. I don’t just post content, I manage the full journey, from content planning and creation to community engagement and customer experience. I focus on making messages simple, relatable, and easy for people to trust and act on. I have experience working with brands, influencers, communities, and social impact projects, using digital platforms to build engagement, trust, and measurable growth.

Betty Njoki

Social Media Manager, Content Creator, Community Manager, +1

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I am a Social Media Manager with over 3 years of experience managing digital platforms, creating content, and building online communities that drive real results. I don’t just post content, I manage the full journey, from content planning and creation to community engagement and customer experience. I focus on making messages simple, relatable, and easy for people to trust and act on. I have experience working with brands, influencers, communities, and social impact projects, using digital platforms to build engagement, trust, and measurable growth.…I am a Social Media Manager with over 3 years of experience managing digital platforms, creating content, and building online communities that drive real results. I don’t just post content, I manage the full journey, from content planning and creation to community engagement and customer experience. I focus on making messages simple, relatable, and easy for people to trust and act on. I have experience working with brands, influencers, communities, and social impact projects, using digital platforms to build engagement, trust, and measurable growth.

Available to hire

I am a Social Media Manager with over 3 years of experience managing digital platforms, creating content, and building online communities that drive real results. I don’t just post content, I manage the full journey, from content planning and creation to community engagement and customer experience. I focus on making messages simple, relatable, and easy for people to trust and act on.

I have experience working with brands, influencers, communities, and social impact projects, using digital platforms to build engagement, trust, and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Swahili

Fluent

English

Fluent

French

Intermediate

Work Experience

Social Media Manager & Executive Assistant at Queen of Marketing Africa Agency

January 1, 2026 - April 1, 2026

Improved content consistency by managing back-end operations and coordinating delivery across clients. Developed a structured content plan for TiuRi Nails Parlour, improving content quality and posting consistency. Increased content reach and engagement by aligning storytelling with performance insights and audience behavior. Strengthened content performance tracking by auditing engagement metrics and organizing assets for reporting and reuse. Supported training sessions by coordinating clients, managing schedules, and maintaining updated calendars, ensuring smooth organization and timely execution.

Social Media Manager & Content Creator at Hair and More

March 1, 2025 - December 1, 2025

Developed and executed monthly content plans focused on storytelling and customer needs to drive engagement and sales. Managed daily interactions (DMs, comments) with a fast and consistent brand voice to strengthen brand visibility. Tracked insights and adjusted strategy to improve content performance. Expanded audience reach through strategic content, influencer collaborations, and campaign execution. Implemented influencer campaigns with brand-aligned partners to boost awareness and interest.

Youth & Event Organizer Intern at Kilimani Project Foundation

September 1, 2024 - March 1, 2025

Increased youth participation in programs through event planning and targeted promotional materials. Improved outreach and awareness by designing engaging promotional assets. Ensured smooth event execution by coordinating logistics and working with teams and volunteers. Supported impact tracking by assisting in monitoring attendance and post-event reporting.

Social Media Manager & Content Creator at Crowned by B.K.

June 1, 2022 - December 1, 2024

Managed and scaled an online hair brand from the ground up, handling everything from product design to final fulfillment. Achieved 100% inventory sell-through within 1 month through a mix of organic content and paid ads. Increased organic reach and profile visits by auditing weekly performance and adjusting content strategy.

Communication and Social Media Intern at Oceans Alive

January 1, 2024 - April 1, 2024

Led the Trash for Cash project, connecting conservation efforts with income generation for women. Simplified complex environmental messages through visual identity, such as the Karuru Women’s Group first logo and signage design. Achieved 50% adoption of designs and graphics by the organization for ongoing use. Increased community engagement and participation through awareness campaigns and local involvement. Supported knowledge-sharing sessions, improving project understanding and sustainability.

Intern at ALU Alive Committee

July 1, 2023 - December 1, 2023

Facilitator at Duolos Leadership Experience

October 1, 2019 - March 30, 2020

Facilitated fashion design classes for youth participants, guiding them through creative expression and practical skill development. Mentored and supported ex-candidates in other programs, helping them transition into leadership and community initiatives. Coordinated group activities and discussions to promote teamwork, confidence-building, and personal growth.