Chris Turner

Led the digital transformation and growth strategy for a £5m turnover manufacturer, owning performance channels, ecommerce operations, and partner acquisition. Delivered £4.5m sales growth in 2025, supporting 20% YoY growth through funnel optimization across paid, organic, CRM and on-site conversion. Launched an integrated ecommerce and CRM stack; improved funnel visibility and enabled automated nurture and lead routing for faster sales conversion. Rebuilt funnel architecture across acquisition to retention; tightened tracking; redesigned landing pages and lifecycle sequences to lift qualified demand and reduce wasted spend. Launched a 5,000 SKU site and commercial proposition changes driving +200% growth in qualified audience and +52% new accounts shortly after go-live. Won and supported new client growth with accounts such as NHS, MUFC, Premier Inn, The Belfry, Flannels, Wickes and Screwfix. Drove multi-partner onboarding programs delivering ~20% YoY sales uplift; built SLT-ready r

Directed performance marketing across a six-brand portfolio spanning Retail, SaaS and Property. Delivered portfolio-wide growth: +106% sales, +64% traffic, +53% conversion, and -18% CPA through funnel re-architecture and disciplined optimization. Drove £13m revenue in 2023 by aligning channel investment to unit economics, improving measurement, and boosting conversions via lifecycle optimization. Built SLT-ready reporting and dashboards to inform decisions.

Directed marketing and sales strategy for a regulated wellness brand across UK, EU and US; built compliant B2B demand generation in regulated markets connecting acquisition with CRM nurture and sales conversion. Grew 0 → 3,000 B2B customers in 60 days with ~8% site conversion and 40%+ email open rates. Closed £150k+ new business via sales-aligned campaigns, proposals, and account-specific funnels. Generated £500k in leads in 6 months through intent-led acquisition, on-site conversion work and structured follow-up sequences.