I am a retail development expert with 25 years of experience designing, engineering, and implementing commercial environments for both national and international retail formats. I specialize in translating brand strategies into physical store concepts, focusing on customer journeys, spatial experience, and operational efficiency. My skills include developing scalable retail formats and rollout documentation while maintaining brand consistency, feasibility, and modularity. Throughout my career, I've led projects in automotive, FMCG, telecommunications, and various retail sectors, working closely with brand teams, management, and investors. I'm passionate about retail innovation, circular design, system aesthetics, and forest stewardship, and I enjoy collaborating with stakeholders to create impactful spatial retail experiences.…

Niels van der Eb

I am a retail development expert with 25 years of experience designing, engineering, and implementing commercial environments for both national and international retail formats. I specialize in translating brand strategies into physical store concepts, focusing on customer journeys, spatial experience, and operational efficiency. My skills include developing scalable retail formats and rollout documentation while maintaining brand consistency, feasibility, and modularity. Throughout my career, I've led projects in automotive, FMCG, telecommunications, and various retail sectors, working closely with brand teams, management, and investors. I'm passionate about retail innovation, circular design, system aesthetics, and forest stewardship, and I enjoy collaborating with stakeholders to create impactful spatial retail experiences.…

Available to hire

I am a retail development expert with 25 years of experience designing, engineering, and implementing commercial environments for both national and international retail formats. I specialize in translating brand strategies into physical store concepts, focusing on customer journeys, spatial experience, and operational efficiency. My skills include developing scalable retail formats and rollout documentation while maintaining brand consistency, feasibility, and modularity.

Throughout my career, I’ve led projects in automotive, FMCG, telecommunications, and various retail sectors, working closely with brand teams, management, and investors. I’m passionate about retail innovation, circular design, system aesthetics, and forest stewardship, and I enjoy collaborating with stakeholders to create impactful spatial retail experiences.

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Language

Dutch
Fluent
English
Fluent
German
Advanced
French
Advanced

Work Experience

Senior Retail Designer at Buro Loods
January 1, 2015 - June 15, 2024
Developed and implemented retail formats for automotive and FMCG sectors. Led localization of Mercedes-Benz MAR2020 showroom concept with over 50 locations in the Netherlands and Belgium. Designed in-store elements including customer zones, modular displays, and signage strategies. Produced schematic design (SD), design development (DD), and construction documentation (CD) sets, along with visual presentations and layout packages for stakeholder alignment. Coordinated implementation partners, prototyping, and iterative feedback processes.
Co-founder / Technical Lead at 3D Selfie
January 1, 2014 - December 31, 2019
Designed and built a 3D full-body scanning booth using 120-camera photogrammetry for retail use. Developed an end-to-end kiosk solution including customer flow, user interface, visualization, and batch output pipeline.
3D Art Director at Qua Associates
January 1, 2007 - December 31, 2008
Developed retail environments for brands such as Porsche, Türk Telekom, and Vodafone. Led brand spatialization, flagship presentations, and immersive brand experiences.
Retail Architect / Interior Designer / Creative Developer at Buro Ebio
January 1, 2008 - June 15, 2024
Responsible for rollout of Türk Telekom’s retail format across over 500 locations in Turkey. Adapted concepts to regional variations (urban vs. local), coordinated architectural teams, and conducted site validation. Delivered manuals, furniture kits, and visualization sets to support format scaling.
Retail Architect / Interior Designer / Creative Developer at Nokia Benelux (via Hypsos)
January 1, 2001 - December 31, 2003
Developed and executed shop-in-shop programs across major electronics retailers. Responsible for layout design, production coordination, and on-site quality control.
Creative Developer at Self-employed / Undisclosed Clients
January 1, 2003 - December 31, 2007
Created food-retail and hospitality formats integrating identity, routing, furniture, and brand experience. Delivered full-service solutions for over 30 fast casual and boutique hospitality clients.

Education

Master of Science at Technical University of Delft
January 1, 1994 - December 31, 2001
VWO at O.S.G. Echnaton Almere
January 1, 1983 - December 31, 1989

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Computers & Electronics, Media & Entertainment, Real Estate & Construction, Non-Profit Organization, Telecommunications, Consumer Goods, Travel & Hospitality