I’m Niels van der Eb, a Retail Concept Developer and Spatial R&D Designer specializing in translating brand strategies into physical store concepts. Over 25 years I’ve designed, engineered and implemented commercial environments for national and international formats, with a focus on customer journeys, spatial experience and operational efficiency. My approach blends modular systems, rollout-ready documentation and a strong emphasis on brand consistency to scale formats across locations. I enjoy turning brand DNA into practical, buildable solutions that perform in the real world and across omnichannel touchpoints.…

Niels van der Eb

I’m Niels van der Eb, a Retail Concept Developer and Spatial R&D Designer specializing in translating brand strategies into physical store concepts. Over 25 years I’ve designed, engineered and implemented commercial environments for national and international formats, with a focus on customer journeys, spatial experience and operational efficiency. My approach blends modular systems, rollout-ready documentation and a strong emphasis on brand consistency to scale formats across locations. I enjoy turning brand DNA into practical, buildable solutions that perform in the real world and across omnichannel touchpoints.…

Available to hire

I’m Niels van der Eb, a Retail Concept Developer and Spatial R&D Designer specializing in translating brand strategies into physical store concepts. Over 25 years I’ve designed, engineered and implemented commercial environments for national and international formats, with a focus on customer journeys, spatial experience and operational efficiency.

My approach blends modular systems, rollout-ready documentation and a strong emphasis on brand consistency to scale formats across locations. I enjoy turning brand DNA into practical, buildable solutions that perform in the real world and across omnichannel touchpoints.

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Language

Dutch
Fluent
English
Fluent
German
Advanced
French
Advanced

Work Experience

Senior Retail Designer at Buro Loods
January 1, 2015 - June 15, 2024
Developed and implemented retail formats for automotive and FMCG sectors. Led localization of Mercedes-Benz MAR2020 showroom concept with over 50 locations in the Netherlands and Belgium. Designed in-store elements including customer zones, modular displays, and signage strategies. Produced schematic design (SD), design development (DD), and construction documentation (CD) sets, along with visual presentations and layout packages for stakeholder alignment. Coordinated implementation partners, prototyping, and iterative feedback processes.
Co-founder / Technical Lead at 3D Selfie
January 1, 2014 - December 31, 2019
Designed and built a 3D full-body scanning booth using 120-camera photogrammetry for retail use. Developed an end-to-end kiosk solution including customer flow, user interface, visualization, and batch output pipeline.
3D Art Director at Qua Associates
January 1, 2007 - December 31, 2008
Developed retail environments for brands such as Porsche, Türk Telekom, and Vodafone. Led brand spatialization, flagship presentations, and immersive brand experiences.
Retail Architect / Interior Designer / Creative Developer at Buro Ebio
January 1, 2008 - June 15, 2024
Responsible for rollout of Türk Telekom’s retail format across over 500 locations in Turkey. Adapted concepts to regional variations (urban vs. local), coordinated architectural teams, and conducted site validation. Delivered manuals, furniture kits, and visualization sets to support format scaling.
Retail Architect / Interior Designer / Creative Developer at Nokia Benelux (via Hypsos)
January 1, 2001 - December 31, 2003
Developed and executed shop-in-shop programs across major electronics retailers. Responsible for layout design, production coordination, and on-site quality control.
Creative Developer at Buro Ebio
January 1, 2008 - December 31, 2014
Implemented Türk Telekom retail format across 500+ stores; adapted concept to regional variations (urban / local), coordinated architectural teams and validation on site; delivered design manuals, furniture kits and visualization sets for format rollout and scaling.
Interior Designer at Qbay Design
January 1, 2003 - December 31, 2007
Developed food-retail and hospitality formats integrating identity, routing, furniture and brand experience; served as a one-stop-shop for more than 30 formats in fast casual / lunchroom sector.
Creative Developer at Self-employed / Undisclosed Clients
January 1, 2003 - December 31, 2007
Created food-retail and hospitality formats integrating identity, routing, furniture, and brand experience. Delivered full-service solutions for over 30 fast casual and boutique hospitality clients.

Education

Master of Science at Technical University of Delft
January 1, 1994 - December 31, 2001
VWO at O.S.G. Echnaton Almere
January 1, 1983 - December 31, 1989

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Computers & Electronics, Media & Entertainment, Real Estate & Construction, Non-Profit Organization, Telecommunications, Consumer Goods, Travel & Hospitality, Manufacturing, Professional Services