Matthew Davies

I help brands tell stories that people actually want to watch, and that deliver measurable business results.

I’m a Creative Director and filmmaker specialising in performance-driven content for cycling, outdoor and lifestyle brands. Whether it’s a product launch, a Meta ad campaign, a YouTube series or a documentary, I believe the best creative doesn’t just look good, It captures attention, builds trust and inspires action.

Over the past decade, I’ve worked with some of the biggest names in cycling media and commercial marketing, creating content that has generated millions of views, launched products, grown audiences and supported business growth. My experience spans global media networks, in-house marketing teams and freelance creative production, giving me a unique understanding of both storytelling and strategy.

As the founder of Black Vein Media, I partner with brands to deliver end-to-end creative solutions. From strategy and scripting through filming, editing and campaign delivery. I enjoy working closely with marketing teams to produce content that’s as effective commercially as it is creatively.

I’ve had the privilege of creating work for brands and organisations including GMBN, EMBN, GMBN Tech, Litelok, RideAble Now, KTM, Saddleback, Whyte Bikes and Enduro GP, as well as collaborating with athletes, charities and ambitious start-ups.

When I’m not behind the camera, you’ll usually find me riding mountain bikes, exploring new trails or planning the next creative challenge. Staying immersed in the industries I work with helps me create content that feels authentic, resonates with audiences and delivers real value.

If you’re looking for a creative partner who understands both storytelling and performance marketing, I’d love to connect.

Key Achievements

📊 YouTube Growth Contributions:

GMBN: 1.2M → 2M subscribers

EMBN: 60K → 275K subscribers

GMBN Tech: 100K → 500K subscribers

📹 Content Creation Stats:

450+ videos edited

360+ videos filmed

🎥 Alright Butt Movie – Released on iTunes & Amazon, achieving:

Top Sports Movie on iTunes

2nd in Movies on Google Play

📺 Channel 4’s True North Productions – Contributed to A New Life in the Sun