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I'm a results-driven digital marketer and graphic designer specializing in data-driven paid media and creative performance strategies. I help agencies and brands scale revenue by aligning media buying with compelling creative and precise measurement across Meta, TikTok, and Google Ads. With hands-on experience in social media growth, content strategy, and end-to-end campaign optimization, I excel at turning insights into scalable campaigns, while keeping operations tight in accounting roles. I'm passionate about delivering tangible growth for clients and collaborating with cross-functional teams.…I'm a results-driven digital marketer and graphic designer specializing in data-driven paid media and creative performance strategies. I help agencies and brands scale revenue by aligning media buying with compelling creative and precise measurement across Meta, TikTok, and Google Ads. With hands-on experience in social media growth, content strategy, and end-to-end campaign optimization, I excel at turning insights into scalable campaigns, while keeping operations tight in accounting roles. I'm passionate about delivering tangible growth for clients and collaborating with cross-functional teams.

Tsepo Baase

Social Media Manager, Graphic Designer, Content Creator, +4

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I'm a results-driven digital marketer and graphic designer specializing in data-driven paid media and creative performance strategies. I help agencies and brands scale revenue by aligning media buying with compelling creative and precise measurement across Meta, TikTok, and Google Ads. With hands-on experience in social media growth, content strategy, and end-to-end campaign optimization, I excel at turning insights into scalable campaigns, while keeping operations tight in accounting roles. I'm passionate about delivering tangible growth for clients and collaborating with cross-functional teams.…I'm a results-driven digital marketer and graphic designer specializing in data-driven paid media and creative performance strategies. I help agencies and brands scale revenue by aligning media buying with compelling creative and precise measurement across Meta, TikTok, and Google Ads. With hands-on experience in social media growth, content strategy, and end-to-end campaign optimization, I excel at turning insights into scalable campaigns, while keeping operations tight in accounting roles. I'm passionate about delivering tangible growth for clients and collaborating with cross-functional teams.

Available to hire

I’m a results-driven digital marketer and graphic designer specializing in data-driven paid media and creative performance strategies. I help agencies and brands scale revenue by aligning media buying with compelling creative and precise measurement across Meta, TikTok, and Google Ads.

With hands-on experience in social media growth, content strategy, and end-to-end campaign optimization, I excel at turning insights into scalable campaigns, while keeping operations tight in accounting roles. I’m passionate about delivering tangible growth for clients and collaborating with cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media Growth & Content Manager at Lesotho Job Times

March 13, 2025 - Present

Worked on scaling audience growth, engagement, and organic sales through strategic content execution. Responsibilities: Developed and published trend-driven content to increase engagement and reach Managed audience interactions and customer inquiries Monitored performance metrics to optimize visibility and conversions Impact: Grew page to 3,200 followers within 2 months Generated 500,000+ monthly content views Drove 40+ organic sales hrough content strategy

Freelance Graphic Designer at Freelance

August 1, 2024 - December 31, 2025

Worked on creating performance-oriented digital creatives for online brands. Responsibilities: Designed social media and advertising creatives Developed branded visual assets for campaigns Adapted designs for engagement and conversion goals Impact: Improved visual engagement across digital platforms Delivered high-performing promotional materials Supported brand visibility and audience growth

Accounts Payable Administrator at Alliance Insurance Company

August 1, 2024 - Present

Responsibilities: Captured and processed funeral claims payments with strict accuracy and compliance controls. Performed cash book reconciliations and monthly liability reconciliations to ensure financial data integrity. Managed daily accruals to maintain accurate expense tracking and reporting Impact: Automated funeral claims accrual and payment capturing, reducing approximately 30 hours of manual work per month. Significantly reduced reconciliation discrepancies through structured tracking and data analysis. Developed clear, engaging financial presentations to support data-driven departmental decision-making