I am a dedicated content strategist and digital marketer with strong experience driving organic traffic growth and brand engagement. With a passion for crafting high-quality SEO content and digital marketing strategies, I have successfully increased website CTRs and social media followings across diverse brands and industries. I enjoy collaborating with design and video teams to create compelling content that resonates with target audiences. Over the years, I have developed skills in SEO audits, keyword research, social media strategy, and community management. I am skilled at managing multiple projects under tight deadlines while maintaining a high standard of output. I am excited about opportunities to leverage my expertise to help brands build strong digital presences and drive meaningful results.

Babalola Obafemi Alabi

I am a dedicated content strategist and digital marketer with strong experience driving organic traffic growth and brand engagement. With a passion for crafting high-quality SEO content and digital marketing strategies, I have successfully increased website CTRs and social media followings across diverse brands and industries. I enjoy collaborating with design and video teams to create compelling content that resonates with target audiences. Over the years, I have developed skills in SEO audits, keyword research, social media strategy, and community management. I am skilled at managing multiple projects under tight deadlines while maintaining a high standard of output. I am excited about opportunities to leverage my expertise to help brands build strong digital presences and drive meaningful results.

Available to hire

I am a dedicated content strategist and digital marketer with strong experience driving organic traffic growth and brand engagement. With a passion for crafting high-quality SEO content and digital marketing strategies, I have successfully increased website CTRs and social media followings across diverse brands and industries. I enjoy collaborating with design and video teams to create compelling content that resonates with target audiences.

Over the years, I have developed skills in SEO audits, keyword research, social media strategy, and community management. I am skilled at managing multiple projects under tight deadlines while maintaining a high standard of output. I am excited about opportunities to leverage my expertise to help brands build strong digital presences and drive meaningful results.

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Work Experience

Freelance SEO Content Writer at SoundMadeSeen - Northcote, Australia
June 30, 2025 - August 24, 2025
Drove up to 1.4% CTR for the website through content and on-page SEO without backlinks on a limited budget. Created content that ranked high on Google's SERP and achieved a 100% increase in organic traffic. Devised SEO strategies for internal linking, content pillars, and clusters. Built and managed the company blog from scratch, publishing 45+ SEO-optimized articles, boosting organic traffic by 100%. Collaborated with a designer to create top designs and visuals for blog content.
Content Strategist at Digxital Marketing Agency - Lagos, Nigeria
June 30, 2025 - August 24, 2025
Led SEO and content strategy that ranked blog posts on Google's front page in under 6 weeks, doubling organic traffic for clients. Partnered with design and video teams to create content generating ₦10M+ in sales, building strong brand affinity for skincare e-commerce brands Beyond Med Plus and Beth Beauty. Boosted Instagram engagement and follower growth by over 900% through high-converting social content and trend-leveraging strategies. Developed, scheduled, and published over 35 posts per month on Instagram tailored to each brand’s audience to boost retention and engagement. Conducted SEO audits, keyword research, and CRO-focused planning to drive performance across web and social platforms.
Digital Marketer (Internship) at Digxital Marketing Agency - Lagos, Nigeria
January 31, 2024 - August 24, 2025
Assisted in SEO and content strategy efforts, contributing to client projects from September 2023 to January 2024, gaining valuable hands-on experience in digital marketing.
Social Media and Community Manager at OAU Design Community - Osun, Nigeria
December 31, 2023 - August 24, 2025
Increased X and Instagram engagement by 300% and attracted 100+ new followers within 90 days through consistent, value-driven content. Designed and implemented a targeted content calendar and social strategy to improve brand recall among student creatives. Produced engaging visual content increasing post shares by 200% and attracted new community members. Created meme-led social campaigns leveraging Gen Z humor and pop culture, generating hundreds of engagements. Monitored social trends and analytics to optimize content performance and steer conversations. Organized physical and virtual events with average attendance of 50+ designers, facilitating discussions to keep the community active and connected.
Freelance Personal Marketing Assistant at Adaugo Ezeala - Lagos, Nigeria
February 28, 2023 - August 24, 2025
Wrote high-converting content for emails, blogs, and social media, boosting email open rates above 9% and increasing post engagement. Performed SEO audits and keyword research, resulting in 15% growth in organic traffic within 2 months. Managed and optimized Facebook and Google Ads aligned with business goals. Oversaw communication channels and daily performance tracking to support data-driven decisions.
SEO Content Writer at Kidadl - Buckinghamshire, United Kingdom
October 31, 2022 - August 24, 2025
Authored 60+ SEO-optimized articles on parenting and lifestyle topics using SurferSEO and Wordtune. Created SEO-optimized content tailored to parenting and child-focused topics using tools like SurferSEO, Grammarly, and Wordtune to enhance clarity and performance. Conducted in-depth research to deliver accurate, valuable, and reader-friendly content tailored to the target audience. Maintained strict confidentiality with internal data and company information throughout the project. Collaborated with editorial teams to ensure SEO alignment, content quality, and consistency.
SEO Content Writer (Intern) at Spenditure - Lagos, Nigeria
February 28, 2022 - August 24, 2025
Served as Assistant Content Lead, creating SEO-driven blog content focused on investment, finance, and housing topics. Managed and optimized the blog’s backend using WordPress and tools like AIOSEO to enhance visibility and performance. Collaborated with cross-functional teams to ensure smooth website operations and content alignment. Oversaw SEO implementation and content formatting to meet brand guidelines and search engine standards.

Education

Bachelor's Degree at Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria
January 11, 2030 - August 24, 2025

Qualifications

Content Marketing - eMarketing Institute
January 11, 2030 - August 24, 2025
Content Creation - Side Hustle (Now Terra Learning)
January 11, 2030 - August 24, 2025
Digital Marketing - Side Hustle (Now Terra Learning)
January 11, 2030 - August 24, 2025
Technical Writing - Tech: Write & Earn Workshop
January 11, 2030 - August 24, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet