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Social media strategist with 3+ years of experience managing high-growth platforms and creating content that drives engagement at scale. Experienced in handling multiple accounts with a combined audience of 35M+, with a strong focus on trend-driven, platform-specific content. I bring a mix of creativity and performance thinking—crafting content that not only looks good but delivers results. From everyday posts to large-scale event coverage, I enjoy building content strategies that connect with audiences and keep them engaged.…Social media strategist with 3+ years of experience managing high-growth platforms and creating content that drives engagement at scale. Experienced in handling multiple accounts with a combined audience of 35M+, with a strong focus on trend-driven, platform-specific content. I bring a mix of creativity and performance thinking—crafting content that not only looks good but delivers results. From everyday posts to large-scale event coverage, I enjoy building content strategies that connect with audiences and keep them engaged.

Babita Pandey

Content Creator, Social Media Manager, Social Media Freelancer, +5

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Social media strategist with 3+ years of experience managing high-growth platforms and creating content that drives engagement at scale. Experienced in handling multiple accounts with a combined audience of 35M+, with a strong focus on trend-driven, platform-specific content. I bring a mix of creativity and performance thinking—crafting content that not only looks good but delivers results. From everyday posts to large-scale event coverage, I enjoy building content strategies that connect with audiences and keep them engaged.…Social media strategist with 3+ years of experience managing high-growth platforms and creating content that drives engagement at scale. Experienced in handling multiple accounts with a combined audience of 35M+, with a strong focus on trend-driven, platform-specific content. I bring a mix of creativity and performance thinking—crafting content that not only looks good but delivers results. From everyday posts to large-scale event coverage, I enjoy building content strategies that connect with audiences and keep them engaged.

Available to hire

Social media strategist with 3+ years of experience managing high-growth platforms and creating content that drives engagement at scale. Experienced in handling multiple accounts with a combined audience of 35M+, with a strong focus on trend-driven, platform-specific content.

I bring a mix of creativity and performance thinking—crafting content that not only looks good but delivers results. From everyday posts to large-scale event coverage, I enjoy building content strategies that connect with audiences and keep them engaged.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sub-Editor, Social Media Department (Full Time) at CNN-News18

June 1, 2022 - September 1, 2025

Headed nine social media accounts with a combined audience of 35M+ followers, driving multi-platform growth including YouTube, X/Twitter, Facebook, Instagram, and LinkedIn. Produced 20+ original mobile-first videos and interactive formats (quizzes, evergreen content), leveraging AI tools and voiceover to boost reach and retention. Published 40+ breaking news posts daily, scheduled 50+ weekly posts, and analyzed real-time trends to translate data into measurable growth.

Entertainment Reporter (Internship) at The Hindu - Metro Plus

June 1, 2017 - July 31, 2017

Covered 5+ entertainment press conferences, delivering timely stories under tight newsroom deadlines. Conducted 10+ interviews with industry professionals, generating exclusive insights to strengthen event coverage.

Creative Director at Light Write Productions

April 1, 2019 - June 30, 2019

Directed and scripted 5+ trailers and documentary films, leading end-to-end creative execution from concept to final cut. Managed 8–12 member teams across departments to deliver high-quality visuals aligned with brand goals.

Image Description and Caption Specialist (Internship) at The Times of India

August 1, 2019 - November 30, 2019

Produced 50+ daily image descriptions and captions for Times Syndication, maintaining 99%+ accuracy in a high-volume newsroom environment. Collaborated with 5+ editors to enhance visuals to tell stories across syndicated platforms.

Creative Writing Workshop Facilitator at The India Vision Foundation

September 1, 2018 - October 31, 2018

Led 10+ creative writing workshops for 100+ students (Grades 4–6) to strengthen storytelling and communication skills. Collaborated with 6–8 filmmakers on 5+ documentary projects, supporting research and end-to-end production.