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Hi, I'm Bailey J. Owen, a results-driven digital marketing and SEM manager with expertise in Google Ads, Microsoft Advertising, and analytics tools. I optimize campaigns to drive growth and visibility, and I love turning data into actionable strategy through A/B testing and budget management. I've led end-to-end SEM campaigns, collaborated with internal teams and partners, and built trusted advisor relationships to boost client success. My work has increased click-through rates by up to 35% and ROI by around 25%, and I continuously push for efficiency improvements and top-tier SEM rankings in the industry.…Hi, I'm Bailey J. Owen, a results-driven digital marketing and SEM manager with expertise in Google Ads, Microsoft Advertising, and analytics tools. I optimize campaigns to drive growth and visibility, and I love turning data into actionable strategy through A/B testing and budget management. I've led end-to-end SEM campaigns, collaborated with internal teams and partners, and built trusted advisor relationships to boost client success. My work has increased click-through rates by up to 35% and ROI by around 25%, and I continuously push for efficiency improvements and top-tier SEM rankings in the industry.

Bailey J. Owen

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I'm Bailey J. Owen, a results-driven digital marketing and SEM manager with expertise in Google Ads, Microsoft Advertising, and analytics tools. I optimize campaigns to drive growth and visibility, and I love turning data into actionable strategy through A/B testing and budget management. I've led end-to-end SEM campaigns, collaborated with internal teams and partners, and built trusted advisor relationships to boost client success. My work has increased click-through rates by up to 35% and ROI by around 25%, and I continuously push for efficiency improvements and top-tier SEM rankings in the industry.…Hi, I'm Bailey J. Owen, a results-driven digital marketing and SEM manager with expertise in Google Ads, Microsoft Advertising, and analytics tools. I optimize campaigns to drive growth and visibility, and I love turning data into actionable strategy through A/B testing and budget management. I've led end-to-end SEM campaigns, collaborated with internal teams and partners, and built trusted advisor relationships to boost client success. My work has increased click-through rates by up to 35% and ROI by around 25%, and I continuously push for efficiency improvements and top-tier SEM rankings in the industry.

Available to hire

Hi, I’m Bailey J. Owen, a results-driven digital marketing and SEM manager with expertise in Google Ads, Microsoft Advertising, and analytics tools. I optimize campaigns to drive growth and visibility, and I love turning data into actionable strategy through A/B testing and budget management.

I’ve led end-to-end SEM campaigns, collaborated with internal teams and partners, and built trusted advisor relationships to boost client success. My work has increased click-through rates by up to 35% and ROI by around 25%, and I continuously push for efficiency improvements and top-tier SEM rankings in the industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at MGMT

February 1, 2024 - February 1, 2025

Implemented, integrated, and audited call tracking systems to enhance attribution accuracy, optimize digital marketing performance, and improve campaign ROI. Planned, managed, and executed paid ads campaigns, overseeing account setup, strategy implementation, campaign structure, budget management, and A/B testing. Produced data-driven reports including account health checks, keyword baseline, and IO pacing; identified blockers and drove efficiency improvements.

Digital Marketing Specialist at Logical Position

February 1, 2021 - October 1, 2023

Drove growth and development of mutually beneficial working relationships with account teams and key partners. Managed day-to-day tactics while providing thought leadership on effective operational strategies for the sales teams and the organization. Supported tactical and foundational campaign activities, including account health checks, restructuring, uploads, billing & IO management, and reporting.

Strategic SEM Specialist at Microsoft

October 1, 2017 - February 1, 2021

Managed SEO and SEM for 70+ clients with monthly budgets from $10,000 to $500,000+, optimizing paid search/PPC campaigns for major brands like Microsoft, Johnson & Johnson, Under Armour, and Pfizer. Leveraged Microsoft Advertising, Analytics, and Power BI for data-driven optimization, including bidding strategies, budget management, and campaign structuring. Led account setup, strategy implementation, and execution while providing detailed reports on account health, syndication blocklists, keyword performance, and IO pacing. Proactively removed blockers and optimized campaign performance through continuous analysis and adjustments. Worked closely with internal teams, sales, and partners to maintain strong relationships, drive customer success, and provide strategic guidance. Developed trusted advisor relationships, offering thought leadership and problem-solving expertise to enhance operational efficiency.