I am a seasoned Strategic Sales, Marketing and Event Production professional with over 15 years of experience driving measurable business growth.

About

I am a seasoned Strategic Sales, Marketing and Event Production professional with over 15 years of experience driving measurable business growth. I specialize in lead generation, brand positioning, and high-impact event production across healthcare, technology, legal, and entertainment sectors. Throughout my career, I’ve generated over $1 million in direct revenue and created viral marketing campaigns that have reached audiences of 12+ million.

I am passionate about leveraging AI-powered sales optimization, building strong sales teams, and orchestrating multi-channel marketing campaigns. I thrive on creating innovative solutions that connect brands with their audiences and generate lasting impact.

  • 12 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Healthcare
  • Professional Services
  • Education

Work experience· 4 roles

Founder & Marketing Strategist · Freelance ConsultingJan 2024 – Jul 2025 · 1 yr 7 mos

Operated a boutique marketing agency specializing in lead generation and digital transformation, eventually evolving into Lead Gen By Design. Secured over $1 million in signed contracts for clients across hospitality, automotive, and legal sectors. Served 25+ clients in healthcare, education, entertainment, real estate, and technology with services including lead generation, sales optimization, web design, digital advertising, integrated marketing, and media placement.

Founder & Chief Strategy Officer · Lead Gen By DesignJan 2024 – Present · 2 yrs 11 mos

Premium Sales, Marketing & Revenue Optimization Consultancy with a client portfolio including Xceleran, Leafwire, Magpai, SCALE8UP, and Accurate Neuromonitoring. Delivered $100,000+ in advertising sales for Leafwire through strategic newsletter monetization. Implemented AI-powered solutions like ChatGPT and Claude for conversion optimization. Co-created reputation management systems adopted across multiple industries. Successfully scaled marketing operations in legal, medical, and service sectors while developing high-value business partnerships and speaker consultation strategies.

Director of Sales · Madison Medical Supplies / 613MEDDec 2021 – Jul 2025 · 3 yrs 8 mos

Managed wholesale medical supply revenue operations, generating $730,000+ in personal sales within 12 months. Awarded the President's Club Award for exceptional sales performance. Recruited, trained, and managed sales representatives on CRM systems and sales methodology. Implemented Engagebay CRM and other tools, streamlining sales operations for increased efficiency.

Founder & President · Masters of Ring Entertainment LLCJan 2014 – Present · 12 yrs 11 mos

Education

Bachelor of Arts · University of North Carolina – Wilmington2004
Bachelor of Fine Arts · University of North Carolina – Wilmington2004

Certifications and awards

Board Member, President of Marketing & PR2018 – 2025
Marketing & Communications Consultant2017 – 2025

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