Available to hire
Baraa Abumahfoud is a dynamic creative and film director, master storyteller and content creator with 7 years of expertise in advertising, digital media creation, and film production.
Her impressive portfolio includes a wide range of projects such as TVC, short documentaries, impactful media campaigns, social media visual content and captivating advertisements. Known for her ability to captivate audiences and evoke emotion through her storytelling, Baraa is dedicated to creating memorable cinematic experiences.
As a fearless content creator, she fearlessly addresses social problems, mental health, and political issues in her content, initiating meaningful conversations and fostering positive change in society.
Skills
Experience Level
Expert
Language
Arabic
Fluent
English
Advanced
Work Experience
Creative & Film Director at Lenses Media
April 1, 2024 - November 13, 2025Served as film director on all projects, shaping creative vision and execution across music videos, brand films, ministry campaigns, and commercials. Directed each stage of production, from concept development and scriptwriting to on-set direction and post-production supervision. Created and hosted a podcast exploring cinema and filmmaking in the Arab world, fostering dialogue around the region’s film industry.
Video Producer at AdSpot Studio
April 1, 2024 - April 1, 2024Led end-to-end video production for commercials, corporate films, and branded content, from concept development and scripting to filming, editing, and final delivery. Collaborated with directors, cinematographers, editors, and designers to produce visually compelling content aligned with client objectives. Managed multiple projects simultaneously, ensuring creative quality, timely delivery, and client satisfaction.
Video Editor & DIT at Resolution Films (Contract)
December 1, 2022 - December 1, 2022Worked as DIT on an official FIFA-sponsored Budweiser music video, handling on-set media, transcoding, and prep for post-production. Edited content for high-profile clients including FIFA COMMS, Budweiser, Porsche, Lusail City, and Hamad International Airport, delivering social media and internal communication videos. Acted as the focal point for video editing, ensuring creative quality, brand alignment, and timely delivery.
Filmmaker at United Ventures
November 1, 2022 - November 1, 2022Directed, produced, and filmed a wide range of social media content including reels, commercials, and event coverage. Supervised and guided a creative team of photographers and videographers, ensuring strong on-set performance and creative alignment. Oversaw post-production workflows, including editing, colour-grading, and sound mixing, to deliver polished and impactful content.
Promo Producer / Director at ALKASS Sport Channels (Contract)
May 1, 2022 - May 1, 2022Led creative direction of channel promos, developing concepts into scripts and storyboards. Directed productions, managed crews, and supervised post-production including editing, grading, and animation.
Filmmaker at Peace Geeks (Contract)
October 1, 2021 - October 1, 2021Researched, scripted, and directed a short documentary film from concept to delivery. Oversaw casting, equipment, location permits, and on-set direction. Supervised editing to ensure narrative and creative alignment.
Video Producer at A to Z Media
December 1, 2021 - December 1, 2021Developed scripts and storyboards for commercials and branded films. Directed and produced commercial shoots, integrating client feedback. Operated Steadicams, lighting, and green screens to achieve cinematic quality. Managed post-production including editing, sound, color, and motion graphics.
Education
Bachelor of Journalism and Communication – Radio & TV Broadcasting at Yarmouk University, Jordan
September 1, 2013 - July 1, 2017Qualifications
Industry Experience
Media & Entertainment
Skills
Experience Level
Expert
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