Senior Graphic Designer with 5+ years of experience creating brand identities, packaging systems, and marketing campaigns for diverse industries. I combine strategic thinking with strong visual execution to translate business objectives into engaging, memorable designs. I also leverage AI-driven workflows to improve efficiency and accelerate the creative process—helping teams deliver high-quality output faster while maintaining brand consistency across digital and print touchpoints.

MUHAMMAD ALI AKBAR

Senior Graphic Designer with 5+ years of experience creating brand identities, packaging systems, and marketing campaigns for diverse industries. I combine strategic thinking with strong visual execution to translate business objectives into engaging, memorable designs. I also leverage AI-driven workflows to improve efficiency and accelerate the creative process—helping teams deliver high-quality output faster while maintaining brand consistency across digital and print touchpoints.

Available to hire

Senior Graphic Designer with 5+ years of experience creating brand identities, packaging systems, and marketing campaigns for diverse industries. I combine strategic thinking with strong visual execution to translate business objectives into engaging, memorable designs.

I also leverage AI-driven workflows to improve efficiency and accelerate the creative process—helping teams deliver high-quality output faster while maintaining brand consistency across digital and print touchpoints.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Graphic Designer at PT ABDAEL NUSA
August 1, 2023 - Present
Designed and delivered 60+ promotional assets per month for social media, digital platforms, and print ads while maintaining brand consistency. Streamlined creative workflows using AI-powered tools, reducing production costs by up to 70% without sacrificing design quality. Defined and executed the visual identity for Harvest Link as the sole designer, shaping youthful brand positioning and brand voice aligned with marketing strategy. Led and mentored three freelance designers by translating requirements into creative briefs, providing direction, reviewing deliverables, and ensuring brand and quality standards. Performed print quality assurance for materials including brochures, flyers, and large-format billboards and banners to ensure color accuracy and final production readiness.
Senior Graphic Designer at PORTA BRANDING AGENCY
October 1, 2020 - July 31, 2023
Produced 75–150+ visual assets monthly for 5–8 client brands across food & beverage, consumer goods, automotive, and corporate sectors, maintaining brand consistency and meeting tight deadlines. Developed complete brand identity systems including logos, typography, color palettes, brand guidelines, and collateral applications for consistent experiences across digital and physical channels. Created end-to-end packaging designs from visual concepts to print-ready production files, ensuring production accuracy. Built a reusable library of transparent product assets for new product lines, reducing repetitive preparation and cutting design preparation time by up to 90% for future marketing projects.
Graphic Designer at DANAPROSPERA
May 1, 2019 - July 31, 2020
Designed social media content to support the company's digital marketing and brand communication. Captured photo and video during corporate events to produce assets for marketing and company communications. Created presentation decks to support stakeholder-facing client presentations.

Education

D3 Multimedia Broadcasting at Politeknik Elektronika Negeri Surabaya (PENS)
January 1, 2015 - January 1, 2018

Qualifications

The Least You Can Do to Be a Decent Designer
January 1, 2023 - August 26, 2026
UI /UX Design & Product Management
January 1, 2022 - August 26, 2026
AI & PS Graphic Design
January 1, 2020 - August 26, 2026

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Manufacturing