Anastasiya Baranovskaya
I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets.
About
I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets. I own the full design lifecycle from discovery and research to prototyping, design systems, and developer handoff, delivering measurable improvements and strong cross-functional collaboration.
I also bring 4 years of branding experience and am adept at aligning product vision with business goals, communicating effectively with stakeholders across cultures and time zones. I thrive in fast-paced environments, continuously seek user feedback, and translate insights into practical, high-impact design solutions.
- 8 years' experience
- Joined November 2025
Skills· 16
Languages
- EnglishFluent
- PolishIntermediate
- RussianFluent
- GermanBeginner
Industry experience
- Software & Internet
- Retail
- Professional Services
- Media & Entertainment
- Travel & Hospitality
- Consumer Goods
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Work experience· 7 roles
Led a team of 4 designers building a Vitaem platform for managing reservations for property owners, increasing team productivity by 50% through structured workflows and clear product vision. Designed and launched a web-integrated booking module, reducing booking flow from 10 to 4 steps and enabling instant data sync to hosts' accounts. Developed User Flows for clients and property owners (non-tech users) for booking apartments via Telegram bot. Aligned product vision with business objectives in close collaboration with the CEO, PM, and BA, providing art direction and marketing insight while mentoring the design team and contributing to go-to-market strategy.
Designed corporate branding, brand guidelines, and an e-commerce website from scratch; as a result, sales on Taobao increased by 18% and the brand expanded to Japan, South Korea, and Middle East markets with the new branding. Delivered full branding package: logo, visual identity, brand guidelines, photo shoot direction for e-commerce website design. Negotiated with stakeholders across time zones, aligning design with business goals in dynamic and unstable markets.
Led end-to-end e-commerce website design and brand identity from 0 to launch, resulting in 18% sales growth on Taobao and market expansion into Japan, South Korea, and the Middle East.
Education
Master's in Marketing & Management gave me a strong foundation in consumer behavior, business strategy, and market dynamics - the same forces that shape product decisions every day. Understanding why people buy, how businesses grow, and what drives market competition directly informs how I think about user motivation, prioritization trade-offs, and the business context behind every design decision.
Was selected among TOP-100 students of the Republic of Belarus who made up the official delegation to China to exchange international experience at the invitation of President Xi Jinping in 2016. Bachelor's in Economics built my analytical thinking and the ability to work with large volumes of data. These skills I apply when interpreting research findings, evaluating design hypotheses, and communicating impact to stakeholders.
Certifications and awards
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