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I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets. I own the full design lifecycle from discovery and research to prototyping, design systems, and developer handoff, delivering measurable improvements and strong cross-functional collaboration. I also bring 4 years of branding experience and am adept at aligning product vision with business goals, communicating effectively with stakeholders across cultures and time zones. I thrive in fast-paced environments, continuously seek user feedback, and translate insights into practical, high-impact design solutions.…I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets. I own the full design lifecycle from discovery and research to prototyping, design systems, and developer handoff, delivering measurable improvements and strong cross-functional collaboration. I also bring 4 years of branding experience and am adept at aligning product vision with business goals, communicating effectively with stakeholders across cultures and time zones. I thrive in fast-paced environments, continuously seek user feedback, and translate insights into practical, high-impact design solutions.

Anastasiya Baranovskaya

UX Designer, UI Designer, Product Designer, +3

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I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets. I own the full design lifecycle from discovery and research to prototyping, design systems, and developer handoff, delivering measurable improvements and strong cross-functional collaboration. I also bring 4 years of branding experience and am adept at aligning product vision with business goals, communicating effectively with stakeholders across cultures and time zones. I thrive in fast-paced environments, continuously seek user feedback, and translate insights into practical, high-impact design solutions.…I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets. I own the full design lifecycle from discovery and research to prototyping, design systems, and developer handoff, delivering measurable improvements and strong cross-functional collaboration. I also bring 4 years of branding experience and am adept at aligning product vision with business goals, communicating effectively with stakeholders across cultures and time zones. I thrive in fast-paced environments, continuously seek user feedback, and translate insights into practical, high-impact design solutions.

Available to hire

I’m Anastasiya Baranovskaya, a UX/UI and Product Designer with 3+ years of experience delivering user-centered digital products for SaaS startups and design agencies across the US, EU, and Asian markets. I own the full design lifecycle from discovery and research to prototyping, design systems, and developer handoff, delivering measurable improvements and strong cross-functional collaboration.

I also bring 4 years of branding experience and am adept at aligning product vision with business goals, communicating effectively with stakeholders across cultures and time zones. I thrive in fast-paced environments, continuously seek user feedback, and translate insights into practical, high-impact design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Polish

Intermediate

Russian

Fluent

German

Beginner

Work Experience

UX/UI & Product Designer at Evern.eu (digital agency)

May 1, 2023 - November 26, 2025

Redesigned websites from scratch, enhancing UX and visual identity, resulting in 68% client retention for future performance marketing campaigns. Developed and maintained design systems in Figma, reducing hand-off time and increasing dev speed by 25%. Analyzed and optimized UX flows by creating user stories, conducting A/B testing, and analyzing user behavior data. Designed high-converting landing pages with PPC teams, driving strong performance marketing results.

Lead Product Designer at Vitaem (Startup) Belarus, Remote

August 1, 2025 - August 1, 2025

Led a team of 4 designers building a Vitaem platform for managing reservations for property owners, increasing team productivity by 50% through structured workflows and clear product vision. Designed and launched a web-integrated booking module, reducing booking flow from 10 to 4 steps and enabling instant data sync to hosts' accounts. Developed User Flows for clients and property owners (non-tech users) for booking apartments via Telegram bot. Aligned product vision with business objectives in close collaboration with the CEO, PM, and BA, providing art direction and marketing insight while mentoring the design team and contributing to go-to-market strategy.

UX/UI & Graphic Designer at BookLove (Chinese brand of smart tables)

June 1, 2025 - June 1, 2025

Designed corporate branding, brand guidelines, and an e-commerce website from scratch; as a result, sales on Taobao increased by 18% and the brand expanded to Japan, South Korea, and Middle East markets with the new branding. Delivered full branding package: logo, visual identity, brand guidelines, photo shoot direction for e-commerce website design. Negotiated with stakeholders across time zones, aligning design with business goals in dynamic and unstable markets.

Brand Manager at Sellwin Group (FMCG Distribution)

April 9, 2018 - May 20, 2022

- Managed full product cycle (market research, product strategy, launch planning, promotion) for global FMCG companies SCJohnson, SCA (brands: Zewa, Ziploc, Frosch), adapting global brand strategies to local market needs. - Launched new products through detailed user interviews & market research, increasing local market share by 22%. - Negotiated deals and budgets with partners and stakeholders, ensuring win-win collaboration and profitability.

UX/UI & Product Designer at Evern EU (Digital Agency)

May 1, 2023 - Present

Owned end-to-end UX/UI for 15+ client websites—from discovery to dev handoff. Consistently improved conversions and contributed to 68% client retention. Led full design of a Porsche enthusiast community platform from 0 to launch, defining user flows, account experience, and gamification features, converting free visitors into engaged subscribers. Established cross-functional alignment between design and development by authoring design-to-dev handoff guidelines, reducing hand-off time by 25%. Ran UX optimization cycles via user stories, A/B testing, and behavioral analytics, delivering conversion improvements. Navigated constraints across tight timelines and multi-client dependencies, balancing business priorities, technical feasibility, and UX quality in close collaboration with agency leadership.

Lead Product Designer at Startup Vitaem (Hospitality SaaS, Property & Booking Management Platform)

December 1, 2022 - August 1, 2025

Led a team of 4 designers and developed a product specification in collaboration with the BA, covering all screens, user roles, and functional requirements, giving the team clear, actionable tasks and accelerating the design process by 30%. Owned end-to-end product design of a property management platform and a web-integrated booking module, ensuring full data consistency and reducing booking flow from 10 to 4 steps. Designed end-to-end guest and non-tech owner flows for booking via Telegram bot, mapping edge cases and interaction contexts across both user roles, enabling feature implementation without additional design iterations. Improved platform UX through continuous user interviews and support call analysis, identified recurring pain points, proposed and designed an AI assistant interaction flow, reducing inbound property owner support claims by 60%. Navigated complex product trade-offs with CEO, PM, and BA, aligning on scope, priorities, milestones, and contributing to go-to-mark

UX/UI & Graphic Designer at BookLove (Smart Furniture E-commerce Brand)

September 1, 2024 - June 1, 2025

Led end-to-end e-commerce website design and brand identity from 0 to launch, resulting in 18% sales growth on Taobao and market expansion into Japan, South Korea, and the Middle East.

Education

Master's degree in Marketing and Management at Belarus State Economic University

September 3, 2018 - February 20, 2020

Master's in Marketing & Management gave me a strong foundation in consumer behavior, business strategy, and market dynamics - the same forces that shape product decisions every day. Understanding why people buy, how businesses grow, and what drives market competition directly informs how I think about user motivation, prioritization trade-offs, and the business context behind every design decision.

Bachelor's degree in Economics at Belarus State Economic University

September 1, 2014 - June 29, 2018

Was selected among TOP-100 students of the Republic of Belarus who made up the official delegation to China to exchange international experience at the invitation of President Xi Jinping in 2016. Bachelor's in Economics built my analytical thinking and the ability to work with large volumes of data. These skills I apply when interpreting research findings, evaluating design hypotheses, and communicating impact to stakeholders.

Master's degree, Marketing and Management at Belarus State Economic University

January 1, 2018 - January 1, 2020

Bachelor's degree, Economics at Belarus State Economic University

January 1, 2014 - January 1, 2018