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I am a digital marketing professional with a strong interest in media buying and data-driven advertising. I have hands-on experience with Meta and Google Ads, and I focus on optimizing campaigns and managing budgets to drive measurable results. Currently, I lead media buying and social media marketing initiatives at AHL Properties, coordinating campaigns that generate leads for property sales and rentals while continuously improving performance through targeting, reporting, and cross-functional collaboration.…I am a digital marketing professional with a strong interest in media buying and data-driven advertising. I have hands-on experience with Meta and Google Ads, and I focus on optimizing campaigns and managing budgets to drive measurable results. Currently, I lead media buying and social media marketing initiatives at AHL Properties, coordinating campaigns that generate leads for property sales and rentals while continuously improving performance through targeting, reporting, and cross-functional collaboration.

Barbara Doreen Omoche Ojiambo

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I am a digital marketing professional with a strong interest in media buying and data-driven advertising. I have hands-on experience with Meta and Google Ads, and I focus on optimizing campaigns and managing budgets to drive measurable results. Currently, I lead media buying and social media marketing initiatives at AHL Properties, coordinating campaigns that generate leads for property sales and rentals while continuously improving performance through targeting, reporting, and cross-functional collaboration.…I am a digital marketing professional with a strong interest in media buying and data-driven advertising. I have hands-on experience with Meta and Google Ads, and I focus on optimizing campaigns and managing budgets to drive measurable results. Currently, I lead media buying and social media marketing initiatives at AHL Properties, coordinating campaigns that generate leads for property sales and rentals while continuously improving performance through targeting, reporting, and cross-functional collaboration.

Available to hire

I am a digital marketing professional with a strong interest in media buying and data-driven advertising. I have hands-on experience with Meta and Google Ads, and I focus on optimizing campaigns and managing budgets to drive measurable results.

Currently, I lead media buying and social media marketing initiatives at AHL Properties, coordinating campaigns that generate leads for property sales and rentals while continuously improving performance through targeting, reporting, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swahili

Intermediate

Work Experience

Media Buyer / Social Media Marketer at AHL Properties

January 1, 2024 - October 30, 2025

Managed and executed high-impact advertising campaigns on Meta and Google Ads to generate leads for property sales and rentals. Oversaw a monthly ad budget of 300,000+ USD, ensuring effective spend allocation and continuous optimisation to reduce CPL by 30%. Delivered campaign performance reports and insights to management, aligning digital strategy with sales and marketing goals. Researched and implemented advanced targeting strategies (lookalikes, interest-based, retargeting) to improve conversion rates.

Media Buying Intern at Capricon Group

November 1, 2023 - November 1, 2023

Supported the planning and execution of integrated media buying strategies across TV, radio, print, digital, and OOH for diverse client campaigns. Conducted audience and market research to recommend effective media placements that enhanced campaign reach and engagement. Tracked campaign performance and compiled reports using tools like Google Ads, Meta Ads Manager, and Excel-based tracking sheets. Assisted in preparing post-campaign analysis reports, summarizing key metrics such as impressions, reach, CPC, and ROAS.

Social Media Marketing Executive at Ashco Investment Limited

February 1, 2023 - February 1, 2023

Developed and implemented targeted social media strategies to grow brand presence on Facebook, Instagram, Twitter, and LinkedIn. Created and scheduled engaging content tailored to platform trends and audience segments, aligning with brand tone and seasonal campaigns. Monitored and analyzed performance using native analytics tools to report on reach, engagement, CTR, and follower growth. Managed the social media calendar and collaborated with internal teams to coordinate around product launches and promotions. Handled audience interaction, including comment responses and inbox messages, to boost engagement and customer satisfaction.