Available to hire
Hi, I’m Barbara, a Brazilian-Lithuanian designer and marketer based in Innsbruck. I blend creative design with data-driven digital marketing, crafting campaigns and visuals that connect with audiences across social, web, and print.
Over the years I’ve collaborated with agencies and startups in São Paulo and abroad, delivering branding, campaigns, and e-commerce assets while growing my skills in UX, UI, and performance marketing. I’m excited to bring a collaborative spirit, attention to detail, and a hands-on mindset to new projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Portuguese
Fluent
English
Fluent
German
Advanced
Italian
Intermediate
Work Experience
Marketing Analyst at Split CJ
January 1, 2024 - PresentResponsible for newsletters, automated drip campaigns, A/B testing (headlines, buttons, landing pages); managed organic posts across Facebook, Instagram, TikTok, LinkedIn, Twitter/X; handled paid social ads (sponsored posts, carousel ads, reels); developed influencer partnerships.
Freelance Designer at Becka Agency
February 1, 2023 - October 1, 2023Supported design team; developed digital and printed campaigns.
Digital Marketing Analyst / Designer at Loggi
September 1, 2021 - November 1, 2022 Planned sponsored campaigns (Google Ads, Facebook Ads); developed surveys; analyzed metrics; created ad displays; conducted A/B testing.
Digital Marketing Assistant / Graphic Designer at Sonda Supermarket
September 1, 2018 - July 1, 2021Updated e-commerce assets (image processing, product registration and description); created and inserted website layouts; prepared briefs; executed email marketing to external customers; coordinated communications with Distribution Center, Suppliers and Sales Team; produced website materials (banners, marketing emails, social media assets); created landing pages for product pages; planned social content.
Marketing Internship / Graphic Designer at Linx Systems and Consultancy
May 1, 2017 - May 1, 2018Supported internal and external communications (writing, layout, email marketing); assisted with client communications, press relations and advertising; organized event invitations; supported internal and external events; designed banners/logos/marketing emails; coordinated with Distribution and Sales teams.
Marketing Internship at Sequencial Group
January 1, 2017 - April 1, 2017Conducted market research; created advertising pieces (banners, posters, brochures, ads); provided customer service; assisted with event organization; ensured compliance with spreadsheets; supported distribution and entry capture.
Marketing Analyst
January 1, 2024 - PresentResponsible for newsletters, automated drip campaigns, A/B testing (headlines, buttons, landing pages), organic posts across Facebook, Instagram, TikTok, LinkedIn, and Twitter/X; managed paid social ads (sponsored posts, carousel ads, reels); coordinated influencer partnerships.
Freelancer at Becka Agency
February 1, 2023 - October 1, 2023Supported design team and development of digital and printed campaigns.
Marketing Assistant / Graphic Designer at Sonda Supermarket
September 1, 2018 - July 1, 2021Updated e-commerce assets (image processing, product registration and description); created and inserted web layouts; prepared briefs for the agency; managed email marketing to external customers; coordinated with Distribution Center, suppliers and Sales; finalized materials for the website (banners, marketing emails, social media assets); created hot sites for products; planned content for social networks.
Marketing Intern / Graphic Designer at Linx Systems and Consultancy
May 1, 2017 - May 1, 2018Supported internal and external communications; created invitations for events; assisted in planning institutional marketing events; produced artwork (banners, logos, marketing emails); contributed to internal and external marketing planning; assisted in lead capture.
Marketing Intern at Sequencial Group
January 1, 2017 - April 1, 2017Conducted market research; created advertising pieces (banners, posters, pamphlets, ads, folders); provided customer service; helped organize events; managed spreadsheet-based regulations; assisted in dissemination of company information and lead capture.
Education
Bachelor's degree in Publicity and Advertising at University Center Senac
January 1, 2015 - January 1, 2018Bachelor's degree in Publicity and Advertising at Senac University Center
January 1, 2015 - January 1, 2018Qualifications
Bachelor's degree in Publicity and Advertising
January 1, 2015 - January 1, 2018Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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