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Performance-driven Creative Strategist with 10+ years in digital advertising and 8+ years in DTC e-commerce. I help brands grow by delivering high-converting ad creatives, paid social strategies, and email systems that drive revenue, not just engagement. I’m a Klaviyo and Shopify partner who leads full-funnel marketing—from concept to testing to scale—across paid social, organic content, and brand identity.…Performance-driven Creative Strategist with 10+ years in digital advertising and 8+ years in DTC e-commerce. I help brands grow by delivering high-converting ad creatives, paid social strategies, and email systems that drive revenue, not just engagement. I’m a Klaviyo and Shopify partner who leads full-funnel marketing—from concept to testing to scale—across paid social, organic content, and brand identity.

Barbara Gibicar

Creative Director, Marketing Strategist, Brand Strategist, +2

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Performance-driven Creative Strategist with 10+ years in digital advertising and 8+ years in DTC e-commerce. I help brands grow by delivering high-converting ad creatives, paid social strategies, and email systems that drive revenue, not just engagement. I’m a Klaviyo and Shopify partner who leads full-funnel marketing—from concept to testing to scale—across paid social, organic content, and brand identity.…Performance-driven Creative Strategist with 10+ years in digital advertising and 8+ years in DTC e-commerce. I help brands grow by delivering high-converting ad creatives, paid social strategies, and email systems that drive revenue, not just engagement. I’m a Klaviyo and Shopify partner who leads full-funnel marketing—from concept to testing to scale—across paid social, organic content, and brand identity.

Available to hire

Performance-driven Creative Strategist with 10+ years in digital advertising and 8+ years in DTC e-commerce. I help brands grow by delivering high-converting ad creatives, paid social strategies, and email systems that drive revenue, not just engagement.

I’m a Klaviyo and Shopify partner who leads full-funnel marketing—from concept to testing to scale—across paid social, organic content, and brand identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Strategist & Brand Lead at MILA.VERT - Sustainable Fashion Brand

January 1, 2019 - January 1, 2026

Built and led full-funnel marketing strategy for a DTC fashion brand; developed Meta ad creatives, hooks, and campaign concepts from brief to execution; scaled Klaviyo email strategy to drive 30–40% of total brand revenue; managed creative direction across paid social, organic content, and brand identity; ran creative testing frameworks - iterating on angles, formats, and messaging

Creative Strategist & E-commerce at MIOTTO - Furniture Brand

January 1, 2024 - January 1, 2026

Developed performance creative and paid social strategy for e-commerce growth; managed Shopify store and digital marketing operations; created ad concepts and visual content aligned with brand positioning

Marketing & Creative Specialist at JAKOPINA - Family Knitwear Brand

January 1, 2024 - January 1, 2026

Built marketing and e-commerce strategy from the ground up; developed brand voice, creative assets, and paid campaigns

Digital Advertising Designer at INNOVATIF - Advertising Agency

January 1, 2015 - January 1, 2019

Produced performance ad creatives for multiple DTC and e-commerce clients; developed visual concepts and campaign assets across Meta and Google

Graphic & Web Designer at SPLETNA FUZIJA - E-COMMERCE AGENCY

January 1, 2011 - January 1, 2015

Designed web and visual assets for e-commerce brands; built foundational skills in conversion-focused design