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Content Creator and Communications Lead with experience producing multi-platform content (articles, social copy, email campaigns, short-form video, and graphics) and managing end-to-end workflows from research and planning to publishing and optimization. Strong at documenting creative decisions, audience targeting, and iteration based on analytics. Remote-ready, highly organized, and fluent in Spanish and English.…Content Creator and Communications Lead with experience producing multi-platform content (articles, social copy, email campaigns, short-form video, and graphics) and managing end-to-end workflows from research and planning to publishing and optimization. Strong at documenting creative decisions, audience targeting, and iteration based on analytics. Remote-ready, highly organized, and fluent in Spanish and English.

BÁRBARA MARRERO

Content Creator, Content Producer, Content Designer, +2

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Content Creator and Communications Lead with experience producing multi-platform content (articles, social copy, email campaigns, short-form video, and graphics) and managing end-to-end workflows from research and planning to publishing and optimization. Strong at documenting creative decisions, audience targeting, and iteration based on analytics. Remote-ready, highly organized, and fluent in Spanish and English.…Content Creator and Communications Lead with experience producing multi-platform content (articles, social copy, email campaigns, short-form video, and graphics) and managing end-to-end workflows from research and planning to publishing and optimization. Strong at documenting creative decisions, audience targeting, and iteration based on analytics. Remote-ready, highly organized, and fluent in Spanish and English.

Available to hire

Content Creator and Communications Lead with experience producing multi-platform content (articles, social copy, email campaigns, short-form video, and graphics) and managing end-to-end workflows from research and planning to publishing and optimization. Strong at documenting creative decisions, audience targeting, and iteration based on analytics. Remote-ready, highly organized, and fluent in Spanish and English.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Communications Lead (Part-Time) at Colegio Mayor Universitario Chaminade, Madrid

July 1, 2025 - Present

Designed and executed the institution's communications strategy across social media, website, and internal channels. Developed social-first content and campaigns for acquisition (new residents, scholarships, summer stays), including Google Ads, Meta, and TikTok Ads creative. Led end-to-end content production for key initiatives: concepting, copy, visual direction, publishing, and cross-channel consistency. Produced newsletters, website updates, and press content for diverse audiences (students, families, alumni, board), ensuring brand voice and visual coherence. Monitored performance and social listening to refine content formats, messaging, and engagement tactics. Tracked engagement and performance using GA4 and platform insights; optimized topics, hooks, and forms based on results.

Audio Visual Content Producer at Unión Radio Producciones, Venezuela

January 1, 2018 - January 1, 2023

Produced end-to-end video content for international TV and digital platforms: concepting, shooting planning, filming, and editing under tight deadlines. Created story-driven media and supported planning, production, and post‑production workflows. Edited and repurposed footage into platform-ready cuts; maintained clear file organization for fast delivery. Collaborated cross-functionally to deliver consistent outputs in high-pressure environments. Maintained organized asset libraries with clear naming, versions, and platform-ready exports.

Social Media Coordinator at Awakening Brands, Canada (Remote)

May 1, 2024 - June 1, 2025

Owned content planning and execution across key social platforms, adapting formats to audience behavior and trends. Created social content for multi-brand suites: copywriting, basic design assets, and short-form edits tailored to platform specs. Researched trends and audience behavior; proposed content angles and format tests to improve engagement. Supported content planning and delivery workflows, ensuring assets were organized, on-brand, and ready for publishing. Reported performance highlights and translated learnings into actionable improvements for the next content cycle.