I’m Barbara Miković, a Performance Marketing Specialist with a proven track record running high-scale international campaigns across 16 European markets. I currently lead a major client within an agency, managing up to €700k in annual budget across Google Ads, Meta Ads, TikTok, Pinterest, and Reddit, with end-to-end media planning, optimization, and reporting for company heads, brand managers, and sales partners. This role also combines internal consulting for the client’s marketing team, expanding knowledge across platforms such as Google Analytics, Plausible, and CRM systems. Beyond client work, I serve as an internal marketing consultant and have a history of developing award-winning creative business solutions for global brands, recognized in national competitions. My background spans economics and business education, leadership training, and hands-on digital management, enabling me to craft scalable marketing programs across diverse markets.

Barbara Miković

I’m Barbara Miković, a Performance Marketing Specialist with a proven track record running high-scale international campaigns across 16 European markets. I currently lead a major client within an agency, managing up to €700k in annual budget across Google Ads, Meta Ads, TikTok, Pinterest, and Reddit, with end-to-end media planning, optimization, and reporting for company heads, brand managers, and sales partners. This role also combines internal consulting for the client’s marketing team, expanding knowledge across platforms such as Google Analytics, Plausible, and CRM systems. Beyond client work, I serve as an internal marketing consultant and have a history of developing award-winning creative business solutions for global brands, recognized in national competitions. My background spans economics and business education, leadership training, and hands-on digital management, enabling me to craft scalable marketing programs across diverse markets.

Available to hire

I’m Barbara Miković, a Performance Marketing Specialist with a proven track record running high-scale international campaigns across 16 European markets. I currently lead a major client within an agency, managing up to €700k in annual budget across Google Ads, Meta Ads, TikTok, Pinterest, and Reddit, with end-to-end media planning, optimization, and reporting for company heads, brand managers, and sales partners. This role also combines internal consulting for the client’s marketing team, expanding knowledge across platforms such as Google Analytics, Plausible, and CRM systems.

Beyond client work, I serve as an internal marketing consultant and have a history of developing award-winning creative business solutions for global brands, recognized in national competitions. My background spans economics and business education, leadership training, and hands-on digital management, enabling me to craft scalable marketing programs across diverse markets.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Beginner

Work Experience

Performance Marketing Specialist at Promedia Group
May 1, 2024 - Present
Managed all digital presence, including social media management and material creation. Executed Google Ads campaigns and oversaw website management, monthly blog production and regular content updates. Supported client acquisition and business growth initiatives within a hybrid internal-external setup.
Sales & Marketing Associate at OPERANDO d.o.o.
August 1, 2022 - August 31, 2023
Digital Management: Managed all digital presence, including social media management and the creation of all materials. Executed Google Ads campaigns and oversaw website management, monthly blog production and regular content updates. Sales and Business Growth Support: Facilitated client acquisition and business development through strategic marketing initiatives and sales operational support.

Education

Bachelor's Degree at Faculty of Economics and Business, University of Zagreb
October 1, 2018 - February 24, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Software & Internet, Education, Other