Hi, I’m Barbara Perez Marval, a marketing graduate specialized in digital marketing support and customer success. I help brands strengthen their online presence through strategic content, social media management, and audience engagement.
With experience in fast-paced, international environments, I bring strong organizational skills, adaptability, and a proactive mindset to every project. As a trilingual professional (Spanish, Portuguese, and English), I connect naturally with diverse audiences and global markets.
I am currently open to freelance opportunities where I can contribute creativity, structure, and measurable growth.
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Objective: Increase customer engagement and promote seasonal offers for a local flower shop.
Actions taken:
• Designed and sent weekly newsletters featuring new products, promotions, and seasonal collections.
• Segmented customer lists based on purchase history and preferences.
• Analyzed metrics such as open rates and click-through rates to optimize future campaigns.
Results: Improved customer engagement and repeat purchases through targeted campaigns.
- Designed simulated weekly newsletters with engaging content.
- Segmented fictional audiences based on interests and profiles.
- Analyzed simulated metrics: open rates and click-through rates.
Objective: Develop skills in creating and managing email marketing campaigns.
Actions taken:
Expected results: Projected 15% engagement improvement through personalization and optimized content.
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