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Brand Strategist & Rejuvenator | FMCG & Beauty Growth Expert I am a brand regenerator and creative strategist with 15+ years of experience transforming global beauty and FMCG portfolios into modern growth stories. I specialise in fusing creative intuition with commercial discipline to turn dormant brands into cultural momentum. Having led major transformations across Unilever, P&G, and Elida Beauty, I now partner with ambitious businesses to sharpen strategy, accelerate innovation, and drive commercial impact through bold storytelling. High-Impact Wins👇🏻 Brand Turnarounds: Reversed a -36% decline for Impulse through bold repositioning, innovation, and storytelling. Sales Growth: Delivered an +18% sales uplift for VO5 in just 3 months via an integrated 360° campaign. Profitability: Boosted Badedas profitability by +20% and achieved £700k in savings through portfolio optimisation. Digital Transformation: Reduced education and engagement costs by 50% for TIGI by embedding a digital-first B2B2C model. Community Building: Achieved +460% organic social media growth in 12 months for global color portfolios.…Brand Strategist & Rejuvenator | FMCG & Beauty Growth Expert I am a brand regenerator and creative strategist with 15+ years of experience transforming global beauty and FMCG portfolios into modern growth stories. I specialise in fusing creative intuition with commercial discipline to turn dormant brands into cultural momentum. Having led major transformations across Unilever, P&G, and Elida Beauty, I now partner with ambitious businesses to sharpen strategy, accelerate innovation, and drive commercial impact through bold storytelling. High-Impact Wins👇🏻 Brand Turnarounds: Reversed a -36% decline for Impulse through bold repositioning, innovation, and storytelling. Sales Growth: Delivered an +18% sales uplift for VO5 in just 3 months via an integrated 360° campaign. Profitability: Boosted Badedas profitability by +20% and achieved £700k in savings through portfolio optimisation. Digital Transformation: Reduced education and engagement costs by 50% for TIGI by embedding a digital-first B2B2C model. Community Building: Achieved +460% organic social media growth in 12 months for global color portfolios.

BARTHOLOMEW KRYSIAK

Fractional CMO, Brand Strategist, Marketing Strategist, +1

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Brand Strategist & Rejuvenator | FMCG & Beauty Growth Expert I am a brand regenerator and creative strategist with 15+ years of experience transforming global beauty and FMCG portfolios into modern growth stories. I specialise in fusing creative intuition with commercial discipline to turn dormant brands into cultural momentum. Having led major transformations across Unilever, P&G, and Elida Beauty, I now partner with ambitious businesses to sharpen strategy, accelerate innovation, and drive commercial impact through bold storytelling. High-Impact Wins👇🏻 Brand Turnarounds: Reversed a -36% decline for Impulse through bold repositioning, innovation, and storytelling. Sales Growth: Delivered an +18% sales uplift for VO5 in just 3 months via an integrated 360° campaign. Profitability: Boosted Badedas profitability by +20% and achieved £700k in savings through portfolio optimisation. Digital Transformation: Reduced education and engagement costs by 50% for TIGI by embedding a digital-first B2B2C model. Community Building: Achieved +460% organic social media growth in 12 months for global color portfolios.…Brand Strategist & Rejuvenator | FMCG & Beauty Growth Expert I am a brand regenerator and creative strategist with 15+ years of experience transforming global beauty and FMCG portfolios into modern growth stories. I specialise in fusing creative intuition with commercial discipline to turn dormant brands into cultural momentum. Having led major transformations across Unilever, P&G, and Elida Beauty, I now partner with ambitious businesses to sharpen strategy, accelerate innovation, and drive commercial impact through bold storytelling. High-Impact Wins👇🏻 Brand Turnarounds: Reversed a -36% decline for Impulse through bold repositioning, innovation, and storytelling. Sales Growth: Delivered an +18% sales uplift for VO5 in just 3 months via an integrated 360° campaign. Profitability: Boosted Badedas profitability by +20% and achieved £700k in savings through portfolio optimisation. Digital Transformation: Reduced education and engagement costs by 50% for TIGI by embedding a digital-first B2B2C model. Community Building: Achieved +460% organic social media growth in 12 months for global color portfolios.

Available to hire

London, United Kingdom

Brand Strategist & Rejuvenator | FMCG & Beauty Growth Expert

I am a brand regenerator and creative strategist with 15+ years of experience transforming global beauty and FMCG portfolios into modern growth stories. I specialise in fusing creative intuition with commercial discipline to turn dormant brands into cultural momentum. Having led major transformations across Unilever, P&G, and Elida Beauty, I now partner with ambitious businesses to sharpen strategy, accelerate innovation, and drive commercial impact through bold storytelling.

High-Impact Wins👇🏻

Brand Turnarounds: Reversed a -36% decline for Impulse through bold repositioning, innovation, and storytelling.

Sales Growth: Delivered an +18% sales uplift for VO5 in just 3 months via an integrated 360° campaign.

Profitability: Boosted Badedas profitability by +20% and achieved £700k in savings through portfolio optimisation.

Digital Transformation: Reduced education and engagement costs by 50% for TIGI by embedding a digital-first B2B2C model.

Community Building: Achieved +460% organic social media growth in 12 months for global color portfolios.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Polish

Fluent

Work Experience

Independent Brand & Growth Consultant at Various Categories

January 1, 2025 - Present

I reignite brand relevance through sharp strategy, innovation, and digital ecosystems that turn creativity into commercial impact. I empower in-house teams to think like founders, fostering ownership and agility.

Marketing Director at Elida Beauty / Unilever

January 1, 2021 - January 1, 2025

I rejuvenated legacy beauty and personal care brands through strategy, innovation, and digital ecosystem design, restoring relevance with Gen Z consumers and returning declining portfolios to growth. I operated with start-up agility inside Unilever, leading Elida Beauty’s transformation into an independent, investor-ready business ahead of private equity acquisition.

Head of Global Brand at TIGI

January 1, 2020 - January 1, 2021

I redefined TIGI’s global growth strategy across innovation and sustainability, leading digital transformation, and building a contactless B2B2C engagement model connecting stylists and consumers as a response to the pandemic.

Global Brand Manager at Copyright Colour

January 1, 2018 - January 1, 2020

I managed a multi-segment colour portfolio, delivering profitable innovation and digital expansion for professional salons worldwide.

Global Assistant Brand & Education Manager at TIGI

January 1, 2012 - January 1, 2018

Delivered global education and brand storytelling programmes blending technical expertise with creative communication.