Bartholomew Krysiak

I turn underperforming brands into growth stories. Fifteen years inside Unilever, P&G and Elida Beauty, running P&Ls up to £63M, leading global teams, and doing the unglamorous work of brand turnaround.

Most recently I helped position Elida Beauty as an investor-ready business ahead of PE acquisition. Now I work fractionally with ambitious founders and PE-backed consumer brands who need that level of commercial brand thinking without the full-time overhead. I’m fast to context, direct diagnostic, and focused on outcomes over process. Signature wins include reviving an Impulse business (female fragrance brand) from a -36% decline to growth, turning VO5 (both gendered hair styling brand) around with a 360° campaign delivering +18% sales in 3 months, growing a fragrance-led portfolio +16%, boosting Badedas (skin cleansing & bathing) profitability by +20%, and delivering a 50% recycled plastic packaging reduction globally.