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I turn underperforming brands into growth stories. Fifteen years inside Unilever, P&G and Elida Beauty, running P&Ls up to £63M, leading global teams, and doing the unglamorous work of brand turnaround. Most recently I helped position Elida Beauty as an investor-ready business ahead of PE acquisition. Now I work fractionally with ambitious founders and PE-backed consumer brands who need that level of commercial brand thinking without the full-time overhead. I'm fast to context, direct diagnostic, and focused on outcomes over process. Signature wins include reviving an Impulse business (female fragrance brand) from a -36% decline to growth, turning VO5 (both gendered hair styling brand) around with a 360° campaign delivering +18% sales in 3 months, growing a fragrance-led portfolio +16%, boosting Badedas (skin cleansing & bathing) profitability by +20%, and delivering a 50% recycled plastic packaging reduction globally.…I turn underperforming brands into growth stories. Fifteen years inside Unilever, P&G and Elida Beauty, running P&Ls up to £63M, leading global teams, and doing the unglamorous work of brand turnaround. Most recently I helped position Elida Beauty as an investor-ready business ahead of PE acquisition. Now I work fractionally with ambitious founders and PE-backed consumer brands who need that level of commercial brand thinking without the full-time overhead. I'm fast to context, direct diagnostic, and focused on outcomes over process. Signature wins include reviving an Impulse business (female fragrance brand) from a -36% decline to growth, turning VO5 (both gendered hair styling brand) around with a 360° campaign delivering +18% sales in 3 months, growing a fragrance-led portfolio +16%, boosting Badedas (skin cleansing & bathing) profitability by +20%, and delivering a 50% recycled plastic packaging reduction globally.

Bartholomew Krysiak

Fractional CMO, Brand Strategist, Marketing Strategist, +4

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I turn underperforming brands into growth stories. Fifteen years inside Unilever, P&G and Elida Beauty, running P&Ls up to £63M, leading global teams, and doing the unglamorous work of brand turnaround. Most recently I helped position Elida Beauty as an investor-ready business ahead of PE acquisition. Now I work fractionally with ambitious founders and PE-backed consumer brands who need that level of commercial brand thinking without the full-time overhead. I'm fast to context, direct diagnostic, and focused on outcomes over process. Signature wins include reviving an Impulse business (female fragrance brand) from a -36% decline to growth, turning VO5 (both gendered hair styling brand) around with a 360° campaign delivering +18% sales in 3 months, growing a fragrance-led portfolio +16%, boosting Badedas (skin cleansing & bathing) profitability by +20%, and delivering a 50% recycled plastic packaging reduction globally.…I turn underperforming brands into growth stories. Fifteen years inside Unilever, P&G and Elida Beauty, running P&Ls up to £63M, leading global teams, and doing the unglamorous work of brand turnaround. Most recently I helped position Elida Beauty as an investor-ready business ahead of PE acquisition. Now I work fractionally with ambitious founders and PE-backed consumer brands who need that level of commercial brand thinking without the full-time overhead. I'm fast to context, direct diagnostic, and focused on outcomes over process. Signature wins include reviving an Impulse business (female fragrance brand) from a -36% decline to growth, turning VO5 (both gendered hair styling brand) around with a 360° campaign delivering +18% sales in 3 months, growing a fragrance-led portfolio +16%, boosting Badedas (skin cleansing & bathing) profitability by +20%, and delivering a 50% recycled plastic packaging reduction globally.

Available to hire

I turn underperforming brands into growth stories. Fifteen years inside Unilever, P&G and Elida Beauty, running P&Ls up to £63M, leading global teams, and doing the unglamorous work of brand turnaround.

Most recently I helped position Elida Beauty as an investor-ready business ahead of PE acquisition. Now I work fractionally with ambitious founders and PE-backed consumer brands who need that level of commercial brand thinking without the full-time overhead. I’m fast to context, direct diagnostic, and focused on outcomes over process. Signature wins include reviving an Impulse business (female fragrance brand) from a -36% decline to growth, turning VO5 (both gendered hair styling brand) around with a 360° campaign delivering +18% sales in 3 months, growing a fragrance-led portfolio +16%, boosting Badedas (skin cleansing & bathing) profitability by +20%, and delivering a 50% recycled plastic packaging reduction globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Work Experience

Independent Brand & Growth Consultant at Various Categories

January 1, 2025 - Present

I reignite brand relevance through sharp strategy, innovation, and digital ecosystems that turn creativity into commercial impact. I empower in-house teams to think like founders, fostering ownership and agility.

Marketing Director at Elida Beauty / Unilever

January 1, 2021 - January 1, 2025

I rejuvenated legacy beauty and personal care brands through strategy, innovation, and digital ecosystem design, restoring relevance with Gen Z consumers and returning declining portfolios to growth. I operated with start-up agility inside Unilever, leading Elida Beauty’s transformation into an independent, investor-ready business ahead of private equity acquisition.

Head of Global Brand at TIGI

January 1, 2020 - January 1, 2021

I redefined TIGI’s global growth strategy across innovation and sustainability, leading digital transformation, and building a contactless B2B2C engagement model connecting stylists and consumers as a response to the pandemic.

Global Brand Manager at Copyright Colour

January 1, 2018 - January 1, 2020

I managed a multi-segment colour portfolio, delivering profitable innovation and digital expansion for professional salons worldwide.

Global Assistant Brand & Education Manager at TIGI

January 1, 2012 - January 1, 2018

Delivered global education and brand storytelling programmes blending technical expertise with creative communication.

Marketing Director, UK & ANZ at Elida Beauty - Unilever

January 1, 2021 - December 31, 2025

Portfolio leadership across Impulse, VO5, Badedas, and Brat brands; P&L responsibility up to £63M; led global teams and delivered agile, startup-like execution within a corporate machine; positioned Elida Beauty for growth and prepared for investor due diligence.

Head of Global Brand at Unilever - TIGI

January 1, 2020 - December 31, 2021

Built a global B2B2C engagement model during Covid; increased prospecting by 20%; navigated dual reputational crises with a D&I transformation; defined a five-year innovation roadmap and a digital-first engagement approach to connect stylists and consumers worldwide.

Global Brand Manager at Unilever - Colour

January 1, 2018 - December 31, 2020

P&L £5M; led a 21-person team; delivered hero product reinnovation (+25% sales, +11% margin) and +460% organic social growth in 12 months; built a global e-commerce playbook and toolkit for rollout.

Earlier Career at Unilever, P&G, Wella Professionals

January 1, 2012 - December 31, 2018

Over six years, built global education programs, brand storytelling, field sales and B2B2C engagement across professional hair care; these experiences formed the technical fluency and commercial instincts in beauty and personal care.