Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Strategic Senior Brand Designer & Art Director with global experience crafting high-impact visual identities. I build brand design ecosystems, drive creative direction, and lead integrated campaigns.\n\nWith a Master’s in Fine Arts and a strong strategic mindset, I create cohesive branding systems that elevate storytelling and deliver measurable impact across Luxury, FMCG, and Tech sectors.…

Basakulukose

Art Director, Brand Designer, Graphic Designer, +3





Strategic Senior Brand Designer & Art Director with global experience crafting high-impact visual identities. I build brand design ecosystems, drive creative direction, and lead integrated campaigns.\n\nWith a Master’s in Fine Arts and a strong strategic mindset, I create cohesive branding systems that elevate storytelling and deliver measurable impact across Luxury, FMCG, and Tech sectors.…

Available to hire

Strategic Senior Brand Designer & Art Director with global experience crafting high-impact visual identities. I build brand design ecosystems, drive creative direction, and lead integrated campaigns.\n\nWith a Master’s in Fine Arts and a strong strategic mindset, I create cohesive branding systems that elevate storytelling and deliver measurable impact across Luxury, FMCG, and Tech sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Brand Designer at Craster, London

January 1, 2023 - December 5, 2023

Storyboarding, rendering, and editing of 2D and 3D motion graphic campaign media using After Effects, Solid Works, Blender, Premiere Pro for new product launches and brand software campaigns. Developed brand guidelines and identity, including iconography, layouts, print, and digital aesthetics. Managed brand website enhancing web elements for consistency. Oversaw creative marketing projects such as photoshoots, video production, and trade show stand design. Ensured brand visual consistency and quality, reviewed vendor designs, and collaborated with cross-functional teams including copywriters and photographers.

Head of Visual Content at Halcyon Gallery, London

January 1, 2021 - December 5, 2023

Created visual assets for digital and print platforms, planning and managing production of creative assets for advertorial, marketing, presentations, and sales purposes.

Creative Content Executive at Chiswick Auctions, London

January 1, 2018 - December 31, 2021

Creative content production for specialist department sales, producing designs for digital and print marketing collateral including catalogues, banners, website content, and email campaigns. Designed motion graphics and other advertorial moving image assets. Helped establish digital imagery strategies and contributed creative input towards marketing growth targets.

Art Director at Kiddygo.net, Istanbul

January 1, 2011 - December 31, 2018

Planned and executed marketing content production including email campaign templates, website banner design, online and print catalogue designs, Wordpress website design, short films and motion graphics for advertorials, and social media campaign storyboarding and execution. Managed brand image and identity across all company platforms and media while working with brand ambassadors and reporting to shareholders.

Art Director at Fugu Creative, Tokyo

January 1, 2007 - December 31, 2011

Led the digital team of 5. Created and maintained brand guidelines including original typography, color charts, and graphic templates. Managed digital and print collateral for event marketing campaigns and website campaign pages. Designed big-scale graphics and motion graphics displays for clients.

Creative Art Worker at BBO Production, Istanbul

January 1, 2004 - December 31, 2007

Created illustrations for storyboards and outsourced digital assets for introductory and advertorial trailers of productions including corporate films, documentaries, campaign clips, and TV shows, reporting to the art director.

Senior Brand Designer at Craster Ltd, London

January 1, 2025 - October 24, 2025

Developed and implemented comprehensive brand identity guidelines across 6+ departments, reducing design inconsistencies by 70%. Led motion graphics campaigns (2D & 3D) for product launches, collaborated with product and marketing teams, and maintained the brand website with UX-focused elements (HTML-coded sliders, Figma components). Directed photoshoots, video production, and trade show stands to strengthen international brand presence. Managed design reviews with vendors and partners to ensure quality and consistency.

Creative Content Lead at Halcyon Gallery, London

January 1, 2023 - October 24, 2025

Produced media and collateral for digital and print assets (catalogues, banners, email campaigns) to support sales and marketing growth. Designed motion graphics and advertorial videos, increasing social media engagement by 40%. Collaborated with brand ambassadors and stakeholders to align design with corporate image and messaging. Contributed to campaigns that boosted brand visibility and expanded into new markets.

Designer at BBO Production, Istanbul

January 1, 2007 - October 24, 2025

Created storyboards and digital assets for corporate films, documentaries, campaigns, and TV shows; supported the team with illustrations and motion design for advertorial content.

Motion Graphics & Digital Content Lead at Chiswick Auctions, London

January 1, 2021 - October 24, 2025

Led motion graphics and video content for marketing activities; improved brand consistency across print production through strategic creative initiatives; stayed ahead of market trends to elevate content quality; directed photoshoots and video production to reinforce brand presence.

Art Director at KiddyGo.net, Istanbul

January 1, 2018 - October 24, 2025

Led creative teams, collaborated with clients, account teams, directors, and producers to align visual content with project goals; developed award-winning campaigns and drove brand evolution through strong visual narratives.

Art Director / Team Lead at Fugu Creative, Tokyo

January 1, 2011 - October 24, 2025

Managed a team of 5 designers delivering digital and print campaigns; created and maintained brand guidelines (typography, color systems, templates); designed large-scale graphics and motion displays for events; oversaw website campaign pages and digital platforms for cohesive brand identity.

Motion Graphics & Digital Content Lead / Senior Brand & Graphic Designer at Chiswick Auctions

January 1, 2021 - October 24, 2025

Led motion graphics and video content creation; improved brand consistency across print production; aligned content with latest market trends; directed photoshoots and video production to bolster marketing campaigns.

Creative Content Lead at Halcyon Gallery

January 1, 2023 - October 24, 2025

Produced media and collateral for digital and print assets (catalogues, banners, email campaigns) supporting sales and marketing growth. Designed motion graphics and advertorial videos, boosting social engagement. Collaborated with brand ambassadors and stakeholders to align design with corporate image and messaging.

Senior Brand Designer at Craster Ltd

January 1, 2025 - October 24, 2025

Developed and implemented brand identity guidelines across 6+ departments, reducing inconsistencies by 70%. Designed motion graphics campaigns for product launches and maintained the brand website with UX-enhancing elements. Directed projects including photoshoots, video production, and trade show stands; led vendor reviews to ensure quality.

Designer at BBO Production

January 1, 2007 - October 24, 2025

Created storyboards and digital assets for corporate films, documentaries, campaigns, and TV shows. Collaborated with the Art Director on illustrations and motion design for advertorial trailers and branded content.

Art Director at KiddyGo.net

January 1, 2018 - October 24, 2025

Led creative teams to deliver high-quality work, improving productivity and ensuring timely project completion. Collaborated with cross-functional teams to align visual content with project goals and client visions. Developed award-winning campaigns and implemented design strategies that increased brand awareness and client sales.

Art Director / Team Lead at Fugu Creative

January 1, 2011 - October 24, 2025

Managed a team of 5 designers, overseeing delivery for digital and print campaigns. Created brand guidelines and ensured seamless integration of visual identity across campaigns and websites.

Senior Brand Designer at Craster Ltd

January 1, 2025 - January 1, 2025

Developed and implemented comprehensive brand identity guidelines, ensuring consistency across 6+ departments and reducing design inconsistencies by 70%. Designed and managed motion graphics campaigns (2D & 3D) for product launches, collaborating with product and marketing teams to deliver high-impact assets. Owned and maintained the brand website, enhancing UX with creative elements (HTML-coded sliders, Figma design components). Directed creative projects including photoshoots, video production, and trade show stands, reinforcing brand presence at international events. Led design reviews with vendors and partners to uphold visual consistency and quality standards.

Creative Content Lead at Halcyon Gallery

January 1, 2023 - January 1, 2023

Produced media and collateral for digital and print assets (catalogues, banners, email campaigns) that supported sales and marketing growth. Designed motion graphics and advertorial videos, increasing social media engagement by 40%. Collaborated with brand ambassadors and stakeholders to align design with corporate image and messaging. Contributed to marketing campaigns that boosted brand visibility and supported business expansion into new markets.

Designer at BBO Production

January 1, 2007 - January 1, 2007

Created storyboards and digital assets for corporate films, documentaries, campaigns, and TV shows. Reported to the Art Director, contributing illustrations and motion design for advertorial trailers and branded content.

Motion Graphics & Digital Content Lead at Chiswick Auctions

January 1, 2021 - January 1, 2021

Led motion graphics and video content creation to support marketing activities; improved brand consistency across print production via creative strategies; followed market trends on content quality for social platforms; directed photoshoots, video production.

Art Director at KiddyGo.net

January 1, 2018 - January 1, 2018

Led creative teams; collaborated with clients, account teams, directors and producers; developed award-winning campaigns; increased key performance indicators; drove brand evolution.

Art Director / Team Lead at Fugu Creative

January 1, 2011 - January 1, 2011

Managed a team of 5 designers, overseeing project delivery for digital and print campaigns. Created and maintained brand guidelines for multiple clients, including typography, colour charts, and graphic templates. Designed large-scale graphics and motion graphics displays for events and campaigns, delivering on tight timelines. Oversaw website campaign pages and digital platforms, ensuring seamless integration of visual identity across channels.

Senior Brand Designer (Freelance) at Independent (Freelance)

August 1, 2025 - Present

Independent partner for series-stage startups and global agencies; architecting full-scale visual identity systems and design systems for B2B, B2C, D2C and SaaS, covering UI design, high-fidelity prototyping, product design, website design, campaign assets, branding guidelines, and motion graphics. I also develop packaging, email marketing assets, and generative AI creatives, while guiding projects from briefing to delivery with an emphasis on cohesive craft and cross-functional collaboration.

Senior Brand Designer at Craster Ltd, London

February 1, 2023 - August 1, 2025

Brand guardianship: developed comprehensive brand guidelines and presentation templates ensuring consistency across all design touch-points and 6+ internal departments. Motion & Campaigns: led 2D & 3D motion campaigns for product launches; created paid socials, email marketing collateral, and print assets including product catalogs, flyers, postcards, white papers, and packaging. Digital & UX: owned the brand website’s visual UX, using Figma to create a seamless user journey; handled website design and maintenance. Art Direction: directed high-budget productions, planned and managed photoshoots, video productions, and trade show stands, ensuring creative excellence at international events.

Creative Content Lead at Halcyon Gallery, London

November 1, 2021 - January 31, 2023

Digital Growth: designed advertorial videos and motion graphics increasing social media engagement by 40%. Sales Support: produced luxury print and digital collateral (catalogues, banners) that directly supported high-value art sales. Stakeholder Management: collaborated with brand ambassadors to align all creative output with the gallery’s prestige image.

Motion Graphics & Digital Content Lead at Chiswick Auctions, London

October 1, 2018 - November 1, 2021

Spearheaded the shift to video-first marketing, creating motion content that modernized the auction house’s perception. Implemented creative strategies that harmonized print and digital outputs across complex auction schedules. Managed the end-to-end planning and implementation of a new creative strategy, combining team leadership with hands-on technical production.

Art Director | Design Team Lead at Fugu Creative, Tokyo

March 1, 2011 - October 1, 2018

Big Event Direction: Spearheaded the visual identity and experiential design for massive campaigns (Tokyo Ballroom International Music Event, Fashion Week, and Olympic-scale sponsorships), ensuring a seamless transition from OOH to digital. Early-Stage Mobile Innovation: Led the creative charge in the App Boom direction of UI/UX for the first wave of brand-utility apps, turning a 4-inch screen into a premium brand experience. Global Strategy & Local Nuance: Acted as the Cultural Translator for global power-brands, adapting high-level brand books to the dense Japanese market without compromising brand integrity. Creative Mentorship: Managed and inspired a team of 10+ creatives, pushing traditional graphic designers to think in terms of motion, interaction, and user journey. Cross-Media Synergy: Harmonized traditional print and TVC assets with QR-code integrations and early social-media activations to create a 360-degree ecosystem.