Basma Tazi

Strategic regional marketing lead driving growth across B2B FMCG and food manufacturing segments. Defined and led regional brand and GTM strategies across multiple MENA markets, contributing to up to 50% sales growth through portfolio optimization and distributor enablement. Executed end-to-end GTM for key portfolios, aligning brand positioning, product mix, formats, and activations with local realities. Delivered integrated marketing plans combining brand building and demand generation, achieving ~30% sales uplift after high-impact brand activations. Led ROI-focused brand visibility initiatives (chef-led events, influencer campaigns, regional roadshows) and achieved ~50% YoY sales growth through roadshows across Morocco, with rollout across the wider MENA region. Expanded and optimized the portfolio with NPIs and new formats (e.g., 4kg buckets and fillings). Managed branding, labeling, and packaging transformations with regulatory compliance and controlled write-offs. Acted as a centr

Designed and implemented marketing and sales strategies, achieving a 25% increase in customer enrollments. Delivered communication and loyalty programs to drive retention and revenue growth. Orchestrated financial planning including turnover analysis, budget management, and cost control. Developed brand positioning strategies and adapted operations to market challenges during COVID-19.

Designed and implemented marketing and sales strategies, achieving a 25% increase in enrollments. Implemented innovative communication and loyalty programs to drive retention and revenue growth. Managed financial planning including turnover analysis, budget management, and cost control. Developed brand positioning strategies and adapted operations to market challenges during COVID-19.