I am a highly motivated and experienced advertising professional with over 25 years in the industry, having worked with prestigious brands and diverse markets. My work philosophy centers on clear communication, strong concept development, and a collaborative approach that delivers creative and effective campaigns. I thrive on turning ideas into impactful visuals and messages, while maintaining efficient, client-focused collaboration. This background has equipped me with solid leadership and teamwork skills, a hands-on attitude toward ATL/BTL projects, and a proven ability to manage multiple stakeholders from concept to final execution. I am confident in contributing to a forward-thinking team and welcome opportunities to discuss how my background can support your goals.

Bassem Saab

I am a highly motivated and experienced advertising professional with over 25 years in the industry, having worked with prestigious brands and diverse markets. My work philosophy centers on clear communication, strong concept development, and a collaborative approach that delivers creative and effective campaigns. I thrive on turning ideas into impactful visuals and messages, while maintaining efficient, client-focused collaboration. This background has equipped me with solid leadership and teamwork skills, a hands-on attitude toward ATL/BTL projects, and a proven ability to manage multiple stakeholders from concept to final execution. I am confident in contributing to a forward-thinking team and welcome opportunities to discuss how my background can support your goals.

Available to hire

I am a highly motivated and experienced advertising professional with over 25 years in the industry, having worked with prestigious brands and diverse markets. My work philosophy centers on clear communication, strong concept development, and a collaborative approach that delivers creative and effective campaigns. I thrive on turning ideas into impactful visuals and messages, while maintaining efficient, client-focused collaboration.

This background has equipped me with solid leadership and teamwork skills, a hands-on attitude toward ATL/BTL projects, and a proven ability to manage multiple stakeholders from concept to final execution. I am confident in contributing to a forward-thinking team and welcome opportunities to discuss how my background can support your goals.

See more

Language

English
Advanced
French
Advanced
Arabic
Fluent

Work Experience

Freelancer / Creative Director at Librairie La Planete (Own Company)
December 31, 2022 - August 23, 2025
Managed a wide array of clients including IDEA-NGO. Responsible for creative and concept formation, ATL & BTL advertising, handling indoor & outdoor shoots, printing materials via offset and digital methods, and managing social media communication for various clients.
Creative Director at Ace Marketing and Media Consulting
December 31, 2017 - August 23, 2025
Led creative and concept formation, ATL & BTL campaigns, handled indoor and outdoor shoots, and conducted client presentations.
Freelance Creative Services
January 1, 2022 - Present
Provided creative and concept formation, social media communication, and followed up on layout to artwork finalization.
Creative Director at Team Young & Rubican
December 31, 2009 - August 23, 2025
Responsible for creative and concept formation, ATL & BTL advertising, handling indoor and outdoor shoots, and client presentations.
Owner / Manager at AUDACITY (Personal Advertising Agency)
December 31, 2006 - August 23, 2025
Opened and managed a small advertising agency in Beirut; agency was closed following difficult circumstances in Lebanon.
Senior Art Director at Intermarket Advertising
December 31, 2001 - August 23, 2025
Worked on creativity and concept formation, followed up on layout to artwork finalization, handled indoor & outdoor shoots, and assisted the Creative Director.
Art Director Intern at Art Lane (Sweden)
December 31, 1996 - August 23, 2025
Engaged in creativity and concept formation, graphic typography, and layout to artwork finalization.
Art Director Intern at ALLERS Forlag (Sweden)
December 31, 1997 - August 23, 2025
Responsibilities included creativity and concept formation, graphic typography, and following up on layout to artwork finalization.
Freelance Creative Services at Self-employed / Freelance Creative Services
January 1, 2022 - Present
Creativity and concept formation, social media communication; follow up on layout to artwork finalization.
Freelancer / Creative Director at Librairie La Planete
January 1, 2017 - December 31, 2022
Creative direction, concept formation, ATL & BTL campaigns; indoor & outdoor shoots; printing all kinds of materials (offset or digital); social media communication.
Creative Director at Ace Marketing and Media Consulting (Beirut)
January 1, 2010 - December 31, 2017
Creative and concept formation; ATL & BTL; handling indoor & outdoor shoots; client presentations.
Creative Director at Team Young & Rubican (Riyadh)
January 1, 2006 - December 31, 2009
Creative and concept formation; ATL & BTL; handling indoor & outdoor shoots; client presentations.
Founder / Owner at AUDACITY
January 1, 2002 - December 31, 2006
Opened and managed a small advertising agency in Beirut; built client relationships and campaigns.
Senior Art Director at Intermarket Advertising (Dubai)
January 1, 1998 - December 31, 2001
Creativity and concept formation; follow up on layout to artwork finalization; handling indoor & outdoor shoots; assisted Creative Director in creativity and concept formation.
Freelance Creative Services at Self-employed
January 1, 2022 - Present
Creativity and concept formation; social media communication; follow up on layout to artwork finalization.
Owner / Founder at AUDACITY
January 1, 2002 - January 1, 2006
Opened and managed a small advertising agency in Beirut; agency operations and growth (later closed after Lebanon's situation).

Education

Art Direction Certificate at Folk University (Sweden)
January 1, 1993 - January 1, 1997
ART DIRECTION (certificate obtained) at Folk University, Sweden
January 1, 1993 - January 1, 1997
Internship at Art Lane (Sweden)
January 1, 1995 - January 1, 1996
Internship at ALLERS Forlag (Sweden)
January 1, 1996 - January 1, 1997
Art Direction at Folk University
January 1, 1993 - January 1, 1997
Art Lane Internship at Art Lane
January 1, 1995 - January 1, 1996
Art Director Internship at ALLERS Forlag
January 1, 1996 - January 1, 1997

Qualifications

Art Direction Certificate
January 1, 1993 - January 1, 1997
ART DIRECTION (certificate obtained)
January 1, 1993 - January 1, 1997
Art Direction (Certificate)
January 1, 1993 - January 1, 1997

Industry Experience

Media & Entertainment, Consumer Goods, Non-Profit Organization, Professional Services, Retail, Manufacturing, Travel & Hospitality
    paper part of my work
    all design from concept to finalising is done during my role as creative director in Team Young & rubican agency