Vivek Bathla

Available to hire

I am Vivek Bathla, a results-driven business and marketing leader with over 20 years of experience spanning Edtech, BFSI, eCommerce, Automotive, IT/ITES, and services.

About

I am Vivek Bathla, a results-driven business and marketing leader with over 20 years of experience spanning Edtech, BFSI, eCommerce, Automotive, IT/ITES, and services. I help organizations with digital transformation, product launches, and revenue-focused marketing, balancing budgets, CAC, and ROI while maintaining strong P&L discipline.

I enjoy mentoring teams, building scalable marketing functions, and guiding cross-geography go-to-market strategies, including online degree programs and education ventures. I’m open to full-time or fractional engagements to bring strategic clarity and execution excellence to ambitious teams.

  • 26 years' experience
  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Education
  • Financial Services
  • Software & Internet
  • Retail
  • Professional Services

More experts in Gurugram, India

Work experience· 25 roles

Fractional CBO · Study AbroadAug 2025 – Present · 1 yr 4 mos

Lead cross-functional marketing, business strategy, and growth initiatives; built and scaled marketing functions, overseeing 15-18 live edtech products with a 1.5 Crore monthly budget and CAC below 20%.

Fractional CBO · Study Abroad, NoidaAug 2025 – Present · 1 yr 4 mos

Provided fractional leadership for business growth, revenue optimization, and go-to-market strategy across study abroad initiatives.

Fractional CMO · Veranda HigheredNov 2024 – Jan 2026 · 1 yr 3 mos

Led go-to-market, product launches, and marketing strategy for online degree programs; established marketing playbooks and multi-channel campaigns to drive enrollments and ROI.

Fractional CMO · Veranda Highered, GurgaonNov 2024 – Jan 2026 · 1 yr 3 mos
Fractional CMO · Scientia ConseilNov 2023 – Oct 2024 · 1 yr
Fractional CMO · Scientia Conseil, GurgaonNov 2023 – Oct 2024 · 1 yr
Founder-Member · UpGrad – TalentedgeAug 2023 – Present · 3 yrs 4 mos
CEO · The-Counsellor.comOct 2022 – Present · 4 yrs 2 mos

Education

PGDM - Finance and Production & Operations Management · Amity Business School, Noida2000
B.E. (Mech.) · Pune University1997
PGDM - Finance and Production & Operations Management · Amity Business School, Noida2030 – 2000
B.E. (Mech.) · Pune University2030 – 1997

Certifications and awards

Diploma in Psychology2022
Diploma in Psychology2022 – 2026

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