Available to hire
I am Vivek Bathla, a results-driven business and marketing leader with over 20 years of experience spanning Edtech, BFSI, eCommerce, Automotive, IT/ITES, and services. I help organizations with digital transformation, product launches, and revenue-focused marketing, balancing budgets, CAC, and ROI while maintaining strong P&L discipline.
I enjoy mentoring teams, building scalable marketing functions, and guiding cross-geography go-to-market strategies, including online degree programs and education ventures. I’m open to full-time or fractional engagements to bring strategic clarity and execution excellence to ambitious teams.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
CEO at The-Counsellor.com
October 1, 2022 - PresentLed strategic marketing and growth initiatives, driving brand awareness, product launches, and service delivery; managed cross-functional teams to scale operations and deliver revenue growth.
Fractional CBO at Study Abroad, Noida
August 1, 2025 - PresentProvided fractional leadership for business growth, revenue optimization, and go-to-market strategy across study abroad initiatives.
Fractional CMO at Veranda Highered, Gurgaon
November 1, 2024 - January 1, 2026Led marketing strategy and cross-channel campaigns for higher education offerings; optimized CAC and scaled enrollments.
Fractional CMO at Scientia Conseil, Gurgaon
November 1, 2023 - October 1, 2024Delivered fractional CMO services, enabling growth through brand strategy, demand generation, and revenue-focused marketing.
VP Marketing at UpGrad – Talentedge, Pune
May 1, 2021 - September 1, 2022Directed marketing function for online higher education programs; achieved target enrollments with optimized marketing ROI.
VP-Marketing at Univo Edtech (Amity University Online), Noida
August 1, 2009 - April 1, 2021Led end-to-end marketing strategy for online programs; built the demand funnel and drove enrollments for multiple universities.
Marketing Head at Arrina Education Services (Talentedge), Gurgaon
February 1, 2016 - July 1, 2019Directed marketing for education tech ventures; implemented cohort-based campaigns and improved lead quality and conversion.
Head Digital Marketing at Manipal Global Education Services, Bangalore
June 1, 2013 - January 1, 2016Led digital marketing strategy and execution for multiple education brands; focused on growth, attribution, and performance marketing.
Head DM – Strategy at Infosys Ltd., Bangalore
May 1, 2011 - June 1, 2013Directed digital marketing strategy and initiatives to align with business objectives and enterprise-scale campaigns.
Sr. Marketing Analyst at 3M India, Bangalore
December 1, 2008 - April 1, 2011Led analytics-driven marketing campaigns; optimized channel mix and ROI for B2B initiatives.
Business Principal at Shining Consulting, Bangalore
August 1, 2007 - August 1, 2008Led consultancy engagements in marketing strategy, branding, and business development.
Founder / Co-Founder at EzBuyIndia.com, FloraIndia.com, Dynamic IT Sol
May 1, 2002 - June 1, 2007Founded and grew multiple ventures spanning online retail and IT solutions; oversaw product launches and market entry.
Asst. Branch Manager at Maharishi Housing Development Finance Corp Ltd.
April 1, 2000 - May 1, 2002Managed branch operations, sales targets, and customer relationship management in financial services.
Fractional CBO at Study Abroad
August 25, 2025 - PresentLead cross-functional marketing, business strategy, and growth initiatives; built and scaled marketing functions, overseeing 15-18 live edtech products with a 1.5 Crore monthly budget and CAC below 20%.
Fractional CMO at Veranda Highered
November 1, 2024 - January 26, 2026Led go-to-market, product launches, and marketing strategy for online degree programs; established marketing playbooks and multi-channel campaigns to drive enrollments and ROI.
Fractional CMO at Scientia Conseil
November 1, 2023 - October 31, 2024Provided strategic marketing leadership to clients; delivered ROI-driven campaigns and built efficient marketing teams.
Founder-Member at UpGrad – Talentedge
August 1, 2023 - PresentCo-founded/participated as founder member to digital education initiatives; built marketing capabilities and go-to-market thinking.
VP - Marketing at Univo Edtech (Amity University Online)
May 1, 2021 - September 30, 2022Led marketing for online degree programs; drove enrollments, optimized campaigns, and owned P&L responsibilities.
VP-Marketing at Arrina Education Services (Talentedge)
August 1, 2009 - April 30, 2021Led marketing for Talentedge; managed digital campaigns, brand-building, partnerships and enrollment.
Marketing Head at Manipal Global Education Services
February 1, 2016 - July 31, 2019Led digital marketing across geographies; built lead generation programs and performance marketing.
Head Digital Marketing at Infosys Ltd.
June 1, 2013 - January 31, 2016Led digital marketing strategy and multi-channel campaigns for education-related services; data-driven optimization.
Head DM – Strategy at 3M India
May 1, 2011 - June 1, 2013Led Demand Marketing strategy and integrated campaigns; built ROI dashboards and cross-functional alignment.
Sr. Marketing Analyst at Shining Consulting
December 1, 2008 - April 30, 2011Analytics-driven marketing; campaign optimization and performance reporting.
Business Principal at Shining Consulting
August 1, 2007 - August 31, 2008Led consulting and marketing engagements; ROI-focused campaigns and client delivery.
Founder/ Co-Founder at EzBuyIndia.com, FloraIndia.com, Dynamic IT Sol
May 1, 2002 - June 30, 2007Co-founded early-stage ventures; led product launches and marketing initiatives across e-commerce and IT services.
Education
PGDM - Finance and Production & Operations Management at Amity Business School, Noida
January 1, 2000 - January 1, 2000B.E. (Mech.) at Pune University
January 1, 1997 - January 1, 1997PGDM - Finance and Production & Operations Management at Amity Business School, Noida
January 11, 2030 - January 1, 2000B.E. (Mech.) at Pune University
January 11, 2030 - January 1, 1997Qualifications
Diploma in Psychology
January 1, 2022 - January 1, 2022Diploma in Psychology
January 1, 2022 - January 20, 2026Industry Experience
Education, Financial Services, Software & Internet, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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