Kate Baxter

Lead graphic design for Character World Brands, developing ranges and licensing graphics; present design direction boards to management and buyers; coordinate with licensors, suppliers and retailers; create placement prints, branding and character artwork for multiple ranges; ensure brand consistency and market appeal.

Provide freelance graphic design and product development support across multiple fashion categories. Create hand-drawn sketches, repeat prints and placement graphics; liaise with clients, design managers, buyers and factories; present latest colors, trends and design directions; produce placement prints, embroideries and branding for upcoming seasons; manage pricing, margins and retail selling price; ensure designs align with initial specifications and support the design process from planning to product selection.

Design leadership for licensed and in-house graphics across multiple product categories; develop artwork and print graphics for licensing partners; collaborate with production, sales and licensing teams to ensure timely delivery and brand fidelity.