Hi there! I’m a media professional with a track record building brands and growing audiences across radio, entertainment, and digital platforms. I thrive on leading innovative marketing programs, collaborating with cross-functional teams, and delivering engaging campaigns that drive revenue and loyalty. I’m passionate about fostering creative cultures, developing strong partnerships, and turning audience insights into impactful, data-driven strategies that elevate brands and entertain listeners.

Hi there! I’m a media professional with a track record building brands and growing audiences across radio, entertainment, and digital platforms. I thrive on leading innovative marketing programs, collaborating with cross-functional teams, and delivering engaging campaigns that drive revenue and loyalty. I’m passionate about fostering creative cultures, developing strong partnerships, and turning audience insights into impactful, data-driven strategies that elevate brands and entertain listeners.

Available to hire

Hi there! I’m a media professional with a track record building brands and growing audiences across radio, entertainment, and digital platforms. I thrive on leading innovative marketing programs, collaborating with cross-functional teams, and delivering engaging campaigns that drive revenue and loyalty.

I’m passionate about fostering creative cultures, developing strong partnerships, and turning audience insights into impactful, data-driven strategies that elevate brands and entertain listeners.

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Language

English
Fluent

Work Experience

Music Director & On-Air Radio Personality at Waterloo Media
October 1, 2003 - May 1, 2023
Produced and hosted compelling on-air segments for ESPN Radio Austin, KLBJ FM, and ACL Radio; leveraged storytelling and interview expertise to captivate audiences; scheduled and conducted interviews with athletes, musicians, nonprofit leaders, and celebrity guests; partnered with programming and sales teams to execute promotional campaigns and live events; built relationships with sponsors; supervised market revenue fundraising initiatives; ensured compliance with FCC guidelines; established competitive benchmarks and consistently outperformed market rivals through innovative content and strategic positioning.
Director of Marketing at Waterloo Media
October 1, 2003 - October 1, 2022
Directed marketing strategy for eight radio stations, elevating brand identity through multi-channel campaigns and high-profile events. Oversaw talent acquisition, coaching, and professional development for on-air and marketing teams, fostering a culture of creativity and excellence. Ensured brand integrity and regulatory compliance with FCC standards. Established competitive benchmark metrics and consistently outperformed market rivals through innovative content and strategic positioning.
On-Air Radio Personality at Sun Radio & Jack FM
August 1, 2005 - January 1, 2006
Delivered engaging on-air content and hosted live events to strengthen listener loyalty and community presence. Served as a brand ambassador, leveraging personality-driven programming to enhance audience connections. Collaborated with sales and marketing leadership to develop integrated campaigns and drive advertiser satisfaction.

Education

Bachelor of Arts in Communications, Specialization in Public Relations & Media at St. Edward's University
January 11, 2030 - March 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Other