Available to hire
Hi there! I’m a media professional with a track record building brands and growing audiences across radio, entertainment, and digital platforms. I thrive on leading innovative marketing programs, collaborating with cross-functional teams, and delivering engaging campaigns that drive revenue and loyalty.
I’m passionate about fostering creative cultures, developing strong partnerships, and turning audience insights into impactful, data-driven strategies that elevate brands and entertain listeners.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Music Director & On-Air Radio Personality at Waterloo Media
October 1, 2003 - May 1, 2023Produced and hosted compelling on-air segments for ESPN Radio Austin, KLBJ FM, and ACL Radio; leveraged storytelling and interview expertise to captivate audiences; scheduled and conducted interviews with athletes, musicians, nonprofit leaders, and celebrity guests; partnered with programming and sales teams to execute promotional campaigns and live events; built relationships with sponsors; supervised market revenue fundraising initiatives; ensured compliance with FCC guidelines; established competitive benchmarks and consistently outperformed market rivals through innovative content and strategic positioning.
Director of Marketing at Waterloo Media
October 1, 2003 - October 1, 2022Directed marketing strategy for eight radio stations, elevating brand identity through multi-channel campaigns and high-profile events. Oversaw talent acquisition, coaching, and professional development for on-air and marketing teams, fostering a culture of creativity and excellence. Ensured brand integrity and regulatory compliance with FCC standards. Established competitive benchmark metrics and consistently outperformed market rivals through innovative content and strategic positioning.
On-Air Radio Personality at Sun Radio & Jack FM
August 1, 2005 - January 1, 2006Delivered engaging on-air content and hosted live events to strengthen listener loyalty and community presence. Served as a brand ambassador, leveraging personality-driven programming to enhance audience connections. Collaborated with sales and marketing leadership to develop integrated campaigns and drive advertiser satisfaction.
Education
Bachelor of Arts in Communications, Specialization in Public Relations & Media at St. Edward's University
January 11, 2030 - March 14, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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