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I'm a commercially focused B2B marketing leader with extensive experience driving demand generation, digital growth, marketing automation and revenue performance across complex multi-brand organisations. I align marketing investment to pipeline, lead quality, conversion and commercial outcomes through data-led decision making and close sales alignment. I operate at executive level alongside CEOs, Managing Directors and sales leadership to reposition businesses, improve customer acquisition and retention, and embed marketing accountability. An early adopter of AI-driven marketing tools, I use them to accelerate content development, campaign execution, reporting and operational efficiency.…I'm a commercially focused B2B marketing leader with extensive experience driving demand generation, digital growth, marketing automation and revenue performance across complex multi-brand organisations. I align marketing investment to pipeline, lead quality, conversion and commercial outcomes through data-led decision making and close sales alignment. I operate at executive level alongside CEOs, Managing Directors and sales leadership to reposition businesses, improve customer acquisition and retention, and embed marketing accountability. An early adopter of AI-driven marketing tools, I use them to accelerate content development, campaign execution, reporting and operational efficiency.

Alexandra Barltrop

Digital Marketer, PR Freelancer, Growth Marketer, +6

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I'm a commercially focused B2B marketing leader with extensive experience driving demand generation, digital growth, marketing automation and revenue performance across complex multi-brand organisations. I align marketing investment to pipeline, lead quality, conversion and commercial outcomes through data-led decision making and close sales alignment. I operate at executive level alongside CEOs, Managing Directors and sales leadership to reposition businesses, improve customer acquisition and retention, and embed marketing accountability. An early adopter of AI-driven marketing tools, I use them to accelerate content development, campaign execution, reporting and operational efficiency.…I'm a commercially focused B2B marketing leader with extensive experience driving demand generation, digital growth, marketing automation and revenue performance across complex multi-brand organisations. I align marketing investment to pipeline, lead quality, conversion and commercial outcomes through data-led decision making and close sales alignment. I operate at executive level alongside CEOs, Managing Directors and sales leadership to reposition businesses, improve customer acquisition and retention, and embed marketing accountability. An early adopter of AI-driven marketing tools, I use them to accelerate content development, campaign execution, reporting and operational efficiency.

Available to hire

I’m a commercially focused B2B marketing leader with extensive experience driving demand generation, digital growth, marketing automation and revenue performance across complex multi-brand organisations. I align marketing investment to pipeline, lead quality, conversion and commercial outcomes through data-led decision making and close sales alignment.

I operate at executive level alongside CEOs, Managing Directors and sales leadership to reposition businesses, improve customer acquisition and retention, and embed marketing accountability. An early adopter of AI-driven marketing tools, I use them to accelerate content development, campaign execution, reporting and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Intermediate

German

Intermediate

Work Experience

Group Marketing Director at Inovara Group

January 1, 2026 - Present

Led the Group marketing and external communications across a multi-brand, pan-European lighting business. Defined the Group Marketing & Communications strategy, strengthened brand positioning, and drove commercial performance. Partnered with the CEO and senior leadership to shape market positioning and external narrative, ensuring consistency while maintaining local relevance. Owned external communications, messaging, content strategy, and executive positioning across all channels and markets. Delivered the annual marketing roadmap and led a multi-brand digital transformation including website redevelopment, customer journey optimisation, SEO and marketing automation (Salesforce Marketing Cloud) to generate demand and improve conversion.

Head of Marketing at Jungheinrich UK Ltd

July 1, 2019 - December 1, 2025

Strategic marketing leader responsible for brand awareness, lead generation, marketing automation and digital growth. Developed an integrated UK marketing strategy aligned to sales targets and revenue growth. Managed Profishop (DTC eCom), CRO and lifecycle marketing across multiple channels to boost customer acquisition and lifetime value. Oversaw events and major trade shows, managed a £1m budget, and implemented data-driven reporting frameworks and executive dashboards. Led a sustainability campaign recognised as international best practice and delivered 20% YoY growth in inbound leads through channel optimisation and ABM initiatives.

Senior Brand Manager at MGA Entertainment

April 1, 2018 - June 1, 2019

Led brand growth and multi-channel marketing across 11 brands in EMEA, collaborating with international markets, distributors and direct sales channels. Drove customer acquisition and performance marketing across DTC, retail and marketplace channels; built lifecycle marketing to increase customer lifetime value and retention. Led the global rollout of a B2C eCommerce platform, boosting direct-to-consumer engagement and sales. Managed high-profile influencer and PR campaigns to elevate brand visibility.

Brand Development Manager EMEA at MGA Entertainment

August 1, 2014 - April 1, 2018

Led marketing strategies across EMEA, adapting brand positioning to local market trends, regulatory environments and consumer preferences. Planned and activated cross-market campaigns across digital, PR, events and retail. Collaborated with product teams in LA and HK to ensure globally competitive product ranges and localised campaigns.

EMEA Marketing Manager at Extensis

March 1, 2011 - July 1, 2014

Managed the EMEA marketing budget (~$250k) and oversaw all marketing and PR activities across Europe and Australia. Created multi-language collateral, events and web content, executed go-to-market campaigns and tracked performance with analytics. Launched a Digital Asset Management solution in Europe and Australia and contributed to turnover growth through aligned campaigns and regional localization.

Marketing Operations Manager at Homebase

January 1, 2011 - March 1, 2011

Oversaw production and distribution of promotional communications for a high-priority product promotion across 300+ stores in the UK and ROI, delivering within tight deadlines and budgets.

Marketing Manager CCF at Travis Perkins

August 1, 2010 - December 1, 2010

Managed the CCF brand budget (£150K) and collaborated with product and direct marketing teams to plan and execute campaigns effectively.

Assistant Brand Manager at Avon Cosmetics

March 1, 2007 - October 1, 2009

Contributed to product creation, brochures and marketing plans, recommending changes to meet targets while maintaining brand identity.

Marketing and PR Manager at rg+p Architects

August 1, 2004 - April 1, 2007

Developed and implemented marketing and communications plans, campaign planning and media relations, coordinating across multiple channels and external agencies.