I am a Store Design and Visual Merchandising professional with more than 18 years of international experience creating luxury retail projects, boutiques, pop-ups, shop-in-shops and brand activations. I specialize in transforming brand concepts into consistent, immersive customer experiences, managing projects from initial design through production, logistics and onsite implementation. I have worked across Milan, London, Istanbul and Madrid with leading brands including CHANEL, Bulgari, LOEWE, Hublot, Tissot, Longines and Yamaha Motor Europe. I enjoy collaborating with international teams, suppliers and clients to deliver high-quality retail environments, and I bring a practical, organized and detail-oriented approach to every project.…

Beatriz Jurado Montes-Jovellar

I am a Store Design and Visual Merchandising professional with more than 18 years of international experience creating luxury retail projects, boutiques, pop-ups, shop-in-shops and brand activations. I specialize in transforming brand concepts into consistent, immersive customer experiences, managing projects from initial design through production, logistics and onsite implementation. I have worked across Milan, London, Istanbul and Madrid with leading brands including CHANEL, Bulgari, LOEWE, Hublot, Tissot, Longines and Yamaha Motor Europe. I enjoy collaborating with international teams, suppliers and clients to deliver high-quality retail environments, and I bring a practical, organized and detail-oriented approach to every project.…

Available to hire

I am a Store Design and Visual Merchandising professional with more than 18 years of international experience creating luxury retail projects, boutiques, pop-ups, shop-in-shops and brand activations. I specialize in transforming brand concepts into consistent, immersive customer experiences, managing projects from initial design through production, logistics and onsite implementation.

I have worked across Milan, London, Istanbul and Madrid with leading brands including CHANEL, Bulgari, LOEWE, Hublot, Tissot, Longines and Yamaha Motor Europe. I enjoy collaborating with international teams, suppliers and clients to deliver high-quality retail environments, and I bring a practical, organized and detail-oriented approach to every project.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced

Work Experience

International Project Manager at Grupo Lanzas
July 1, 2023 - December 1, 2023
Managed key accounts for Hublot, Tissot and Longines as a manufacturing partner for the brands. Developed retail furniture and point-of-sale projects, prepared budget proposals from 3D designs, coordinated production drawings with technical teams, and oversaw materials, finishes, quality control, logistics and installation across boutiques, shop-in-shops and travel retail locations.
Technical-Commercial Office Manager and Design Manager at HMY Group - Innovation in Retail
January 1, 2018 - December 31, 2023
Managed technical-commercial activities in Istanbul and supported subsidiaries in Greece, Turkey and the Middle East. Led forecasting, pipeline tracking, quotations, bills of quantities, budgeting, retail audits, bespoke furniture proposals, vendor coordination and onsite follow-up. As Design Manager in Madrid, produced layouts, elevations, 3D renderings and tender presentations, managed a design team for Yamaha Motor Europe's retail transformation covering more than 500 dealerships, and developed installation guidelines for LensCrafters in the United States.
Technical-Commercial Office Manager / Design Manager at HMY Group - Innovation in Retail
January 1, 2018 - January 1, 2023
Managed technical-commercial and design activities across Turkey, Greece and the Middle East. Led forecasting and pipeline tracking, analyzed projects for quotations, bills of quantities and budgets, conducted retail audits, developed layouts and bespoke furniture proposals, coordinated vendors and followed up onsite execution. In Madrid, produced layouts and elevations, 3D renderings, presentations and tender proposals, managed a design team for Yamaha Motor Europe’s retail transformation across more than 500 dealerships, and developed installation guidelines for LensCrafters in the United States.
Interior Architect - Project Manager at Adolfo Dominguez
January 1, 2012 - January 1, 2013
Designed and executed boutiques and shop-in-shops in Spain, Mexico, Panama and China, including multiple shop-in-shops in El Corte Inglés. Developed retail concepts, layouts and 2D/3D architectural drawings, coordinated contractors and permits, supervised onsite execution, and delivered stores aligned with visual merchandising and architectural guidelines.
Independent Store Design & Retail Project Consultant at Independent
January 1, 2007 - Present
Developed interior architecture and retail projects for CHANEL, L’Oréal Group, LOEWE, P&G, Shiseido and Coty across retail and travel retail environments. Managed projects from concept to implementation, including layouts, bespoke furniture, materials, production coordination and onsite execution. Designed retail spaces and furniture concepts for Leroy Merlin and established and managed a technical-commercial office for AGM Ibérica, conducting feasibility studies, bills of quantities, budgeting, retail audits, client proposals and presentations.

Education

Masters in Interior Design (Italian Design) at Scuola Politecnica di Design
January 1, 2005 - January 1, 2006
Furniture Design Course at Central Saint Martins College of Art and Design
January 1, 2007 - January 1, 2007
Graduate in Interior Design (equivalent to BA in Interior Design) at Istituto Europeo di Design
January 1, 2002 - January 1, 2005
English courses and master's-level courses in computer-based architectural design programs at Oxford House College, British Council and private training
January 1, 2001 - January 1, 2013
Master's in Interior Design (Italian Design) at Scuola Politecnica di Design
January 1, 2005 - December 31, 2006
Furniture Design Course at Central Saint Martins College of Art and Design
January 1, 2007 - December 31, 2007
Graduate in Interior Design at Istituto Europeo di Design
January 1, 2002 - December 31, 2005
English Courses and Master's in Computer-Based Architectural Design Programs at Oxford House College, British Council and other institutions
January 1, 2001 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Computers & Electronics, Transportation & Logistics, Travel & Hospitality, Professional Services
    Yamaha Motor Europe – Retail Transformation Programme

    International retail transformation programme for Yamaha Motor Europe, involving the implementation and adaptation of a new retail concept across 500+ dealerships throughout Europe.

    My work included spatial design, store layouts, zoning, 3D visualization, furniture development and visual merchandising, adapting the global brand guidelines to different spaces, markets and technical requirements.

    I collaborated with international teams and suppliers to translate the brand identity into functional and visually consistent retail environments, from design development through to implementation.