I’m a highly analytical marketing consultant and performance leader with 20+ years of experience turning clear growth objectives into practical, revenue-generating plans. I enjoy building end-to-end multi-channel strategies and running hands-on campaigns across Paid Search (Google/Microsoft), Paid Social (Meta/LinkedIn), and lifecycle tactics—always with performance measurement at the core. I’ve led full-service agency delivery, key account management, and performance agency operations, consistently protecting client retention (90%) by aligning marketing strategy directly with core business KPIs. From pitching and strategy formulation through implementation and optimization, I focus on improving efficiency and outcomes—using structured reporting and data-driven optimization to help clients scale profitably.…

I’m a highly analytical marketing consultant and performance leader with 20+ years of experience turning clear growth objectives into practical, revenue-generating plans. I enjoy building end-to-end multi-channel strategies and running hands-on campaigns across Paid Search (Google/Microsoft), Paid Social (Meta/LinkedIn), and lifecycle tactics—always with performance measurement at the core. I’ve led full-service agency delivery, key account management, and performance agency operations, consistently protecting client retention (90%) by aligning marketing strategy directly with core business KPIs. From pitching and strategy formulation through implementation and optimization, I focus on improving efficiency and outcomes—using structured reporting and data-driven optimization to help clients scale profitably.…

Available to hire

I’m a highly analytical marketing consultant and performance leader with 20+ years of experience turning clear growth objectives into practical, revenue-generating plans. I enjoy building end-to-end multi-channel strategies and running hands-on campaigns across Paid Search (Google/Microsoft), Paid Social (Meta/LinkedIn), and lifecycle tactics—always with performance measurement at the core.

I’ve led full-service agency delivery, key account management, and performance agency operations, consistently protecting client retention (90%) by aligning marketing strategy directly with core business KPIs. From pitching and strategy formulation through implementation and optimization, I focus on improving efficiency and outcomes—using structured reporting and data-driven optimization to help clients scale profitably.

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Language

English
Fluent
French
Intermediate

Work Experience

Director & Strategic Marketing Consultant at Communicate Marketing
April 1, 2008 - Present
Founded and directed a full-service performance marketing agency providing strategic consultancy and end-to-end execution for B2B and B2C clients. Developed integrated marketing plans using Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, local SEO, and email remarketing. Managed client relationships, campaign architecture, GA4 tracking, Tag Manager implementations, and Looker Studio reporting frameworks. Also acted as a freelancer PPC account manager for partner agencies, running high-budget search and social accounts.
Director at Communicate Marketing
March 9, 2008 - July 9, 2026
Marketing Manager at Bennetts Trade Direct
October 30, 2005 - February 3, 2008
Marketing Manager at Ben netts Trade Sales Direct
January 1, 2005 - January 1, 2008
Led marketing strategy for a key division of Bennetts Retail, one of the UK’s largest independent B2B suppliers of electrical goods. Formulated and implemented integrated marketing plans focused on retaining existing customers and acquiring high-growth new customers. Conducted and analyzed quantitative market research to validate priorities and optimize service messaging. Executed multi-channel campaigns combining direct mail, e-marketing, PR, and targeted trade media advertising. Grew division sales by over 50%, scaling to more than £9m online revenue within three years.
Account Manager at FSW Marketing Agency
January 5, 2001 - September 30, 2005
Account Manager at FSWL Limited
January 1, 2001 - January 1, 2005
Managed day-to-day operations and strategic direction for 12–15 key B2B and B2C accounts. Produced and presented marketing plans and over-arching strategies for both new business and existing clients. Managed project budgeting, billing, cost forecasting, and campaign profitability analysis. Relayed client briefs and strategic mandates to internal creative and delivery teams with precision.
Account Executive at The Works
January 1, 1999 - January 1, 2001
Supported account leads in client campaign delivery, asset coordination, and project administration.
Radio Station Co-ordinator at John Mountford Studios
January 1, 1997 - January 1, 1999
Coordinated contracted radio stations, scriptwriting workflows, and commercial audio production.

Education

Geography degree (2:1) at Royal Holloway, university of London
September 1, 1992 - June 9, 1995
A Levels - Geography, History, Biology at Langley School
September 1, 1990 - July 12, 1992
Geography - A, History - B, Biology - C
Advanced Certificate in Marketing at Chartered Institute of Marketing (CIM), City College, Norwich
January 1, 1997 - January 1, 1998
Certificate in Marketing at Chartered Institute of Marketing (CIM), City College, Norwich
January 1, 1996 - January 1, 1997
BSc (Hons) Geography at Royal Holloway College, University of London
January 1, 1992 - January 1, 1995

Qualifications

Google certificates
October 1, 2019 - July 9, 2026
Search, Shopping, Display, YouTube
Chartered Institute of Marketing Advanced Certificate
September 1, 1997 - June 9, 1998
Chartered Institute of Marketing Certificate
September 1, 1996 - June 9, 1997
Impact Presentation Course
September 1, 1990 - November 1, 2000
Google Professional Certifications (Search, Shopping, Display, YouTube)
January 11, 2030 - October 8, 2026
Qualified Professional Training & Diploma (WSET Higer Certificate - Distinction, 1996)
January 1, 1996 - January 1, 1996
Impact Presentation Course (Wilsher Group, 2000)
January 1, 2000 - January 1, 2000

Industry Experience

Education, Retail, Travel & Hospitality, Manufacturing, Professional Services, Software & Internet, Consumer Goods