Bernard Law

Creative Producer at Visual Track (Seoul) leading music video and branded productions from early alignment through final delivery. I translate briefs into visual direction, plan practical execution strategies, and manage post pipelines so projects stay creatively consistent while meeting tight timelines. My role sits between creative and technical, partnering with directors and producers while handling finishing details including color grading, conform, and delivery. • Develop concepts, treatments and visual strategies for music videos and branded content • Align directors, production and post teams from prep through mastering • Build and optimize post-production workflows across editorial, online and color • Perform color grading and look development in DaVinci Resolve • Handle on-set DIT and data workflows to maintain continuity into post • Flag feasibility risks early and propose alternatives without inflating scope Focus: protecting creative intent while ensuring disciplined delivery.

Created and edited digital content and promotional assets for regional and global campaigns for brands such as SRI, Bayer, Dyson, contributing to Netflix trailer post-production and internal promotional reels with strict delivery specifications. Supported motion graphics production and post-operations including LTO archiving, media management, and conform/Prep-for-Online workflows for broadcast delivery. Collaborated across workflows, maintaining versioning control and technical turnovers for finishing departments while ensuring creative consistency. Managed conform processes using EDL/AAF/XML workflows for seamless handoffs between editorial and colorist.

Delivered end-to-end video production from concept to final cut across dance content and branded campaigns; conceptualized, shot and edited interviews, promotional content and live events for diverse client base. Created motion graphics elements and performed audio cleanup and sound design when required; developed creative solutions for clients including Chatime, MyPerks, and Seoul-based creative agencies. Coordinated small-scale production pipelines and media management systems for rapid turnover projects while maintaining quality standards and creative excellence. Developed client relationships and project workflows spanning Malaysia, Singapore and South Korea markets through consistent creative delivery. Transitioned into lead creative producer and post-focused roles on larger-scale projects from 2022 onward.