Available to hire
Hi, I’m Beata, a product marketing specialist with a solid background in content creation and managing marketing channels for various companies and products. My experience ranges from digital and offline marketing campaigns to product launches and educational content production.
Skills
Language
Ukrainian
Fluent
English
Advanced
Work Experience
Product Marketing Manager at FuseBase Budapest
February 28, 2025 - July 21, 2025Conducted market and competitor research to refine positioning and identify new growth opportunities. Led the competitor comparison initiative, managing a team to create and optimize landing pages, doubling traffic. Improved SEO content strategy by updating existing articles, boosting conversion rates from 3.6% to 5%. Developed and executed a new SEO content strategy, overseeing keyword research, content production, and initial traffic growth. Managed website landing page updates, coordinating content creation, translations, and design improvements.
Product Marketing Manager at WhiteBit Budapest
December 31, 2023 - July 21, 2025Managed overall product marketing initiatives for web and mobile onboarding processes. Oversaw the production of educational product videos and articles — the entire content creation process from idea to release. Developed and executed go-to-market strategies for new products, features, and updates. Achieved a significant increase in active sessions (key metric) of over 10% on the web and 3% on mobile platforms. Implemented marketing promotions resulting in a 4-7% increase in user reactivation.
Marketing Manager at Multiplex cinemas Kyiv
August 31, 2022 - July 21, 2025Managed digital channels for movie promotion, including social media, paid campaigns, and direct marketing channels. Collaborated with marketing teams of Ukrainian film distributors for joint online and offline activities. Managed both online and offline marketing projects, from cinema openings to sales-boosting initiatives. Led collaborations with shopping malls and major Ukrainian brands like Uklon, PrivatBank, and Monobank to strengthen promotional efforts.
Social Media Marketing Manager at Aimbulance Kyiv
February 11, 2019 - April 30, 2021Managed social media strategy and execution for Mastercard Ukraine.
Led a team of a designer, copywriter, and targeting manager to develop and implement engaging social media campaigns.
Developed social media strategies for tender proposals and created content for agency clients.
Education
Bachelor's and Master's of Biomedical engineering at National Technical University “Kyiv Polytechnic Institute”
September 1, 2013 - January 31, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Retail, Professional Services
Skills
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