Beatrice Brunati
I am an International Business & Marketing Professional with a strong background in marketing and strategic management, focused on driving growth and optimizing brand performance.
About
I am an International Business & Marketing Professional with a strong background in marketing and strategic management, focused on driving growth and optimizing brand performance.
I am currently based in Munich, enjoying collaboration across cultures and turning insights into engaging campaigns that connect brands with their audiences. I enjoy tackling challenges in fast-paced environments and contributing to growth through thoughtful strategy and hands-on execution.
- 2 years' experience
- Joined May 2026
Skills· 13
Languages
- ItalianFluent
- EnglishFluent
- Spanish; CastilianAdvanced
- ChineseIntermediate
- GermanBeginner
Industry experience
- Media & Entertainment
- Education
- Software & Internet
- Professional Services
- Travel & Hospitality
Work experience· 6 roles
Owned the Red Note (Xiaohongshu) channel, shaping content strategy and platform-specific positioning. Managed the execution of the social media content calendar across key platforms, aligning posts with product launches, campaigns, and brand events. Analyzed trends, competitor activity, and audience engagement to optimize performance.
Developed social media content creation (Instagram, Facebook, website). Organized more than 10 cultural, social, and networking events for international students. Formulated promotional material (posts, flyers, stories) using tools such as Canva and Photoshop, maintaining a consistent visual identity.
Designed two creative, cost-effective marketing strategies tailored to the Munich SME market, balancing creativity with measurable KPIs. Delivered a detailed implementation road map, including rollout strategies, incentive structures, and performance tracking methods. Performed market and competitor analyses to identify local engagement opportunities.
Education· 8
Certifications and awards
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