Beatrix Matyas

Owned end-to-end delivery of key industry events, including stand presence and speaker coordination. Repurposed existing blog content into a single feature secured for national press placement and managed project timelines through executive-authored thought leadership publication. Managed Made Tech’s 2026 awards initiatives, securing multiple shortlists and a winning entry. Served as HubSpot, Google Analytics, and website management specialist—owning content quality, SEO, and site performance. Monitored marketing KPIs, analyzed data, and produced detailed performance reports and actionable insights. Collaborated cross-functionally with industry and delivery teams and internal communications to ensure consistent messaging, and proactively improved marketing operations for efficiency gains.

Directed regional marketing change and communications programs supporting a brand transition driven by acquisition, advising senior leadership and supporting over 400 employees through their TUPE transfer. Designed and rolled out tailored training and internal touchpoints to embed Accenture’s leader-led social strategy and ensure brand and compliance adherence. Created and delivered a social media brand transition campaign ahead of decommissioning the predecessor brand, using executive advocacy to land key growth messaging and positioning. Led strategic stakeholder management across the North West to integrate parent and acquisition marketing practices and partnerships for continuity of key regional relationships. Secured headline sponsorship of Manchester Tech Festival, delivered an integrated Accenture/6point6 presence with expert speakers, and achieved event post-CTR double the company average.

Owned regional delivery of the FY25 marketing strategy spanning employer brand, growth campaigns, brand transition, and event/program sponsorships. Led employer brand marketing activities including awards initiatives that resulted in finalists and a winner, supporting the goal of improving gender diversity. Built and maintained external partner relationships across the region to raise brand profile, increase sector awareness, and position 6point6 as an employer of choice. Owned integrated campaign strategy and end-to-end delivery using a multi-channel approach to meet regional marketing objectives. Managed external videography, content, and design suppliers while ensuring brand standards and alignment to strategic goals. Delivered the EnableHER sponsorship—raising brand profile, demonstrating social value, and supporting regional recruitment with engagement and CTR above the yearly channel average.