Visual Designer & Branding Strategist [Email: _Email not available. Sign in: https://www.twine.net/signup_] | [Phone/WhatsApp:_Phone details not available. Sign in: https://www.twine.net/signup_] | [LinkedIn: linkedin.com/in/beatrizchp-design] | [Portfolio: _Website not available. Sign in: https://www.twine.net/signup_/beatrizcharles] Available for full-time remote collaborations or project-based work PROFESSIONAL PROFILE Visual Communication Designer with 5+ years of experience creating identity systems, editorial publications, and digital assets for academic institutions, local brands, and international projects. I combine strategic thinking and technical execution (Adobe Creative Suite, basic 3D modeling) to develop scalable and authentic visual solutions. My approach focuses on translating client objectives into designs that connect with global audiences, working collaboratively with a commitment to excellence. PROFESSIONAL EXPERIENCE • Senior Freelance Designer | Self-Employed | 2024 – Present • Editorial and Visual Designer | National and International Projects | 2024 – 2025 • Lead Designer | High Vista Promotion (Marketing Agency) | 2024 • Graphic Designer and Instructor | University of Las Tunas | 2019 – 2023 KEY ACHIEVEMENTS • Hospitality Identity: Comprehensive brand design (logo, interior design, menu) for the "Las Cadenas" Bar-Restaurant and the Cayo "Mi Cayito". • International Editorial Project: Layout of a bilingual cultural magazine (Spanish/English) for "Gabinete de Arqueología." • Urban Activation: Design of a large-format poster for Correos Las Tunas, displayed on the facade of its main headquarters in the city.…

Beatriz Charles Paris

Visual Designer & Branding Strategist [Email: _Email not available. Sign in: https://www.twine.net/signup_] | [Phone/WhatsApp:_Phone details not available. Sign in: https://www.twine.net/signup_] | [LinkedIn: linkedin.com/in/beatrizchp-design] | [Portfolio: _Website not available. Sign in: https://www.twine.net/signup_/beatrizcharles] Available for full-time remote collaborations or project-based work PROFESSIONAL PROFILE Visual Communication Designer with 5+ years of experience creating identity systems, editorial publications, and digital assets for academic institutions, local brands, and international projects. I combine strategic thinking and technical execution (Adobe Creative Suite, basic 3D modeling) to develop scalable and authentic visual solutions. My approach focuses on translating client objectives into designs that connect with global audiences, working collaboratively with a commitment to excellence. PROFESSIONAL EXPERIENCE • Senior Freelance Designer | Self-Employed | 2024 – Present • Editorial and Visual Designer | National and International Projects | 2024 – 2025 • Lead Designer | High Vista Promotion (Marketing Agency) | 2024 • Graphic Designer and Instructor | University of Las Tunas | 2019 – 2023 KEY ACHIEVEMENTS • Hospitality Identity: Comprehensive brand design (logo, interior design, menu) for the "Las Cadenas" Bar-Restaurant and the Cayo "Mi Cayito". • International Editorial Project: Layout of a bilingual cultural magazine (Spanish/English) for "Gabinete de Arqueología." • Urban Activation: Design of a large-format poster for Correos Las Tunas, displayed on the facade of its main headquarters in the city.…

Available to hire

Visual Designer & Branding Strategist
[Email: Email not available. Sign in: https://www.twine.net/signup] | [Phone/WhatsApp:Phone details not available. Sign in: https://www.twine.net/signup] | [LinkedIn: linkedin.com/in/beatrizchp-design] | [Portfolio: Website not available. Sign in: https://www.twine.net/signup/beatrizcharles]
Available for full-time remote collaborations or project-based work

PROFESSIONAL PROFILE
Visual Communication Designer with 5+ years of experience creating identity systems, editorial publications, and digital assets for academic institutions, local brands, and international projects. I combine strategic thinking and technical execution (Adobe Creative Suite, basic 3D modeling) to develop scalable and authentic visual solutions. My approach focuses on translating client objectives into designs that connect with global audiences, working collaboratively with a commitment to excellence.

PROFESSIONAL EXPERIENCE
• Senior Freelance Designer | Self-Employed | 2024 – Present
• Editorial and Visual Designer | National and International Projects | 2024 – 2025
• Lead Designer | High Vista Promotion (Marketing Agency) | 2024
• Graphic Designer and Instructor | University of Las Tunas | 2019 – 2023

KEY ACHIEVEMENTS
• Hospitality Identity: Comprehensive brand design (logo, interior design, menu) for the “Las Cadenas” Bar-Restaurant and the Cayo “Mi Cayito”.
• International Editorial Project: Layout of a bilingual cultural magazine (Spanish/English) for “Gabinete de Arqueología.”
• Urban Activation: Design of a large-format poster for Correos Las Tunas, displayed on the facade of its main headquarters in the city.

See more

Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Senior Freelance Designer at Self-Employed
December 16, 2024 - March 11, 2026
• Developed complete visual identities for 5+ local businesses (restaurants, bars, coffee shops), including logo design, menu design, and interior ambiance, resulting in a unified and appealing brand image for the end customer. • Designed large-format posters and billboards for entities such as Correos Las Tunas and METUNAS, increasing the visibility of their campaigns in strategic city locations. • Created visual identity and promotional materials for cultural events (Feria de Invierno), strengthening their positioning within the community.
Editorial and Visual Designer at National and International Projects
January 22, 2024 - December 22, 2025
• Layout and design of issues 14 and 15 of "Gabinete de Arqueología" magazine (cultural publication), managing communication with editors to ensure visual consistency and meet deadlines. • Designed dossiers, infographics, and support presentations for various exhibitions and projects, facilitating the communication of complex information through clear and professional visual pieces.
Lead Designer at High Vista Promotion (Marketing Agency)
January 9, 2024 - December 29, 2024
• Led the design of the corporate image and website for an international travel agency, establishing the brand's digital identity from scratch. • Produced audiovisual content and social media posts for national and international clients, contributing to the cohesion of their digital marketing campaigns.
Graphic Designer and Instructor at University of Las Tunas
September 2, 2019 - July 24, 2023
• Key Project - Identity Redesign:Led the comprehensive redesign of the Identity Manual and signage for the main campus, ensuring visual consistency across more than 15 faculties and departments. • Corporate Visual Communication: Designed visual identity, supports, and promotional materials for 3 high-profile institutional campaigns (University Accreditation, 25th Anniversary, International Convention), impacting an audience of academics and students. • Academic Publications: Laid out the first editions of the cultural magazines "Homagno" and "Huellas," establishing the quality standard for future university publications. • Audiovisual Production: Created and edited 4+ promotional videos for events and anniversaries (FEEM, FEU), used on internal channels and social media for institutional dissemination. • Teaching: Taught the subjects "Event Organization" and "Communication and Visual Identity" to Social Communication students, training new professionals in the field.

Education

Bachelor's Degree in Visual Communication Design at Instituto Superior de Diseño, University of Havana
September 1, 2014 - July 19, 2019
Specialized courses in Institutional Communication at Cuban Association of Social Communicators
September 15, 2020 - September 18, 2020
Specialized courses in Public Relations at Cuban Association of Social Communicators
March 13, 2026 - October 16, 2020
Specialized courses in Communication Strategies at Cuban Association of Social Communicators
November 18, 2022 - November 20, 2020
Workshops on Marketing at Training Center for the Development of Communication
October 22, 2020 - October 22, 2020
Workshops on Public Speaking at Cuban Association of Social Communicators
October 29, 2020 - October 29, 2020
Workshops on Visual Techniques for Communication at Cuban Association of Social Communicators
November 26, 2020 - November 26, 2020

Qualifications

Bachelor's Degree in Visual Communication Design
September 1, 2014 - July 19, 2019

Industry Experience

Education, Media & Entertainment, Professional Services, Other, Software & Internet

Skills

Experience Level