Over the past year, I’ve moved from learning marketing to actually applying it. In my freelance work, I’ve been responsible for shaping content direction and improving performance across platforms, including growing a LinkedIn account by 12% and significantly increasing engagement within a short period. At the same time, through my own project, I’ve been experimenting with SEO and content strategy to understand the drivers behind attention and conversion in practice. Alongside this, my experience in a consulting environment introduced me to a more structured way of thinking, using research and data to support decisions rather than relying only on intuition. This approach was further developed in my master’s thesis, where I worked on how a strong offline brand can translate its positioning into an effective digital strategy, identifying gaps and proposing actionable improvements. I bring a strong sense of ownership in the work I do, and I’m motivated by seeing tangible results, whether that’s improving engagement, building something from scratch, or refining a strategy over time.…Over the past year, I’ve moved from learning marketing to actually applying it. In my freelance work, I’ve been responsible for shaping content direction and improving performance across platforms, including growing a LinkedIn account by 12% and significantly increasing engagement within a short period. At the same time, through my own project, I’ve been experimenting with SEO and content strategy to understand the drivers behind attention and conversion in practice. Alongside this, my experience in a consulting environment introduced me to a more structured way of thinking, using research and data to support decisions rather than relying only on intuition. This approach was further developed in my master’s thesis, where I worked on how a strong offline brand can translate its positioning into an effective digital strategy, identifying gaps and proposing actionable improvements. I bring a strong sense of ownership in the work I do, and I’m motivated by seeing tangible results, whether that’s improving engagement, building something from scratch, or refining a strategy over time.WWWW…