BEATRIZ GONÇALVES DA CUNHA

Communications & Events Manager at IBERDROLA

Lead the production of below-the-line communication materials aligned with brand strategy and above-the-line campaigns; contribute to development of communication strategies for Iberdrola’s physical channels; plan and execute strategic events with commercial and brand activation goals; manage communication support and merchandising production for events and external stakeholders; supervise implementation, monitoring, and performance analysis of marketing campaigns; review and approve communication proposals from collaborators to ensure brand consistency.

Team Leader & Senior Campaign Specialist at WUNDERMAN THOMPSON MAP

Led daily stand-ups and alignment meetings with Marketing Operations; coordinated and distributed tasks within the Pull Team; performed technical troubleshooting related to content, target and campaign setups; optimized processes and fostered knowledge sharing within the department; used Salesforce, JIRA, Catalyst QA, Confluence, SharePoint and Smartsheet.

Content & Connections Junior Social Media Manager at DANONE - SPECIALIZED NUTRITION

Developed influencer briefs and agencies; generated weekly performance reports for online and offline campaigns; coordinated three major product launches (Aptamil Profutura, Plant-Based, Healthy Snacking); planned digital marketing strategies across all social channels; reviewed and evaluated articles for Aptamil & Blédina.

Marketing Product Manager at JOINCO – JERÓNIMO MARTINS

Marketing Product Developer for Jerónimo Martins Colombia – ARA (Non-food Business Retail); daily interaction with Colombian team; commercial and logistics negotiations with JOINTASIA (China) and suppliers; daily liaison with Boos Inversiones SAS for import shipments from China to Colombia; generated weekly stock reports for the Colombian team.

Strategy & Planning Trainee at 9 CREATIVE CONNECTED COMMUNICATION

Responsible for social media communication (Instagram and Facebook) and content creation; supported digital campaigns by contributing ideas and participating in client planning meetings.

Digital Influencer at CHEESEME – INFLUENCE MARKETING COMPANY

Promotional campaigns and product launches for Garnier; L’Oréal Paris; Nivea; Vichy as part of influencer marketing programs; produced promotional content and engaged audiences across platforms.

Communications & Events Manager at IBERDROLA

Leading the production of below-the-line communication materials aligned with brand strategy and above-the-line campaigns; contributing to communication strategies for Iberdrola’s physical channels; planning and executing strategic events with activation goals; managing communication support and merchandising for events; supervising campaign implementation, monitoring, and data-driven optimization; reviewing collaborator proposals for brand consistency.

Team Leader & Senior Campaign Specialist at WUNDERMAN THOMPSON MAP

Led daily stand-ups and alignment meetings to prioritize IKEA-related tickets; coordinating and distributing tasks within the Pull Team; performing technical troubleshooting for content, targeting and campaign setups; improving processes and tools; worked with Salesforce, JIRA, Catalyst QA, Confluence, SharePoint and Smartsheet.

Content & Connections Junior Social Media Manager at DANONE - SPECIALIZED NUTRITION

Social media management for Aptamil & Blédina; developed influencer briefs; generated weekly performance reports; coordinated three major product launches; planned digital marketing strategies across channels; reviewed and evaluated articles for Aptamil & Blédina.

Marketing Product Manager at JOINCO – JERÓNIMO MARTINS

Marketing Product Developer for Jerónimo Martins Colombia – ARA (Non-food Retail); daily collaboration with Colombian team to discuss Non-food Retail; commercial & logistics negotiations with JOINTASIA and Chinese suppliers; daily shipment management with Booz Inversiones SAS for supply chain; generated weekly stock reports.

Strategy & Planning Trainee at 9 CREATIVE CONNECTED COMMUNICATION

Responsible for social media communication for major clients; content creation for client materials (press releases, articles, infographics, pictures); supported digital campaigns by contributing ideas and participating in planning meetings.

Communications & Events Manager at IBERDROLA

Leading the production of below-the-line communication materials aligned with brand strategy and above-the-line campaigns; contributing to the development of communication strategies for Iberdrola’s physical channels; planning and executing strategic events with commercial and brand activation goals; managing communication support and merchandising production for events and store openings; supervising the implementation, monitoring, and performance analysis of marketing campaigns with data-driven optimizations; reviewing and approving communication proposals from official collaborators to ensure consistency with brand guidelines.

Content & Connections Junior Social Media Manager at DANONE - SPECIALIZED NUTRITION

Social Media Manager for Aptamil and Blédina; developed briefings for influencers and agencies; generated weekly reports on performance of online and offline campaigns; coordinated three major product launches (Aptamil Profutura, Plant-Based, Healthy Snacking); planned digital marketing strategies across all social channels; reviewed and evaluated articles for Aptamil & Blédina.

Marketing Product Manager at JOINCO – JERÓNIMO MARTINS

Marketing Product Developer for Jerónimo Martins Colombia – ARA (Non-food Business Retail); daily interaction with the Colombian team to discuss and manage Non-food Business Retail; commercial & logistics negotiations with JOINTASIA (JOINCO’s partner in China) and Chinese suppliers; daily coordination with BOOZ Inversiones SAS for import shipments from China to Colombia; generated weekly stock reports for the Colombian team.

Strategy & Planning Trainee at CREATIVE CONNECTED COMMUNICATION

Responsible for social media communication of major clients (Instagram and Facebook); content creation for client materials (press releases, articles, infographics, pictures); supported digital campaigns by contributing ideas and participating in client planning meetings.

Team Leader & Senior Campaign Specialist at WUNDERMAN THOMPSON MAP

Led daily stand-ups and alignment meetings to prioritize IKEA-related tickets; coordinated and distributed tasks within the Pull Team; performed technical troubleshooting and error investigation related to content, targeting and campaign setups; provided input to optimize processes and tools, fostering knowledge sharing within the Pull Marketing Department; worked with Salesforce, JIRA, Catalyst QA, Confluence, SharePoint and Smartsheet. Campaign responsibility included managing campaigns for IKEA & Friesland Campina; created HTML email marketing campaigns and automations; established workflows and target group criteria; performed technical troubleshooting and daily client communications.

Content & Connections Junior at DANONE - SPECIALIZED NUTRITION

Social Media Manager for Danone Early Nutrition brands: Aptamil & Blédina; developed briefings for influencers and agencies; generated weekly reports on the performance of online and offline digital campaigns; coordinated three major product launches; planned digital marketing strategies across all social media channels; reviewed and evaluated articles for Aptamil & Blédina.