I am a freelance social media strategist based in Queensland, Australia, with more than ten years’ experience developing and managing digital marketing campaigns for organisations across Australia. I spent over a decade working with The Creative Collective, where I managed social media strategy, content campaigns and paid advertising across LinkedIn, Facebook and Instagram for a wide range of clients. During this time I worked with organisations across multiple industries including disability services, healthcare related businesses, food and nutrition brands and national companies. Clients and projects have included brands such as Channel 7 Wheel of Brisbane, Mustad Australia and Australian food brand Soyco, as well as organisations operating within the NDIS sector. I now work independently supporting organisations with social media strategy, content creation and paid social campaigns, developing structured content calendars, managing social media communities and delivering campaigns that increase engagement and brand visibility.

Bec Kennedy

I am a freelance social media strategist based in Queensland, Australia, with more than ten years’ experience developing and managing digital marketing campaigns for organisations across Australia. I spent over a decade working with The Creative Collective, where I managed social media strategy, content campaigns and paid advertising across LinkedIn, Facebook and Instagram for a wide range of clients. During this time I worked with organisations across multiple industries including disability services, healthcare related businesses, food and nutrition brands and national companies. Clients and projects have included brands such as Channel 7 Wheel of Brisbane, Mustad Australia and Australian food brand Soyco, as well as organisations operating within the NDIS sector. I now work independently supporting organisations with social media strategy, content creation and paid social campaigns, developing structured content calendars, managing social media communities and delivering campaigns that increase engagement and brand visibility.

Available to hire

I am a freelance social media strategist based in Queensland, Australia, with more than ten years’ experience developing and managing digital marketing campaigns for organisations across Australia.

I spent over a decade working with The Creative Collective, where I managed social media strategy, content campaigns and paid advertising across LinkedIn, Facebook and Instagram for a wide range of clients.

During this time I worked with organisations across multiple industries including disability services, healthcare related businesses, food and nutrition brands and national companies. Clients and projects have included brands such as Channel 7 Wheel of Brisbane, Mustad Australia and Australian food brand Soyco, as well as organisations operating within the NDIS sector.

I now work independently supporting organisations with social media strategy, content creation and paid social campaigns, developing structured content calendars, managing social media communities and delivering campaigns that increase engagement and brand visibility.

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Language

English
Fluent

Work Experience

Digital Marketing Strategist at The Creative Collective
January 23, 2016 - September 1, 2025
Delivered digital marketing strategy, social media management and training for businesses and organisations across Australia. • Managed social media campaigns across LinkedIn, Facebook and Instagram • Developed content strategies and campaign frameworks for clients • Delivered digital marketing and social media training workshops • Supported organisations operating in regulated sectors including disability services and government related projects • Collaborated closely with clients to ensure campaigns aligned with brand messaging and communication standards
Account Manager at The Creative Collective
January 23, 2016 - September 1, 2025
Managed client accounts across multiple industries, acting as the primary point of contact for digital marketing strategy, social media campaigns and paid advertising. Worked closely with clients to understand their objectives, develop campaign strategies, coordinate content delivery and report on performance.

Education

Diploma of Social Media Marketing (10904NAT) at Monarch Institute, Australia
October 1, 2024 - October 1, 2025
Specialised in social media strategy, paid advertising across Meta and LinkedIn platforms, campaign planning, analytics and digital marketing performance.
Diploma of Social Media Marketing at Monarch Institute
January 11, 2030 - March 9, 2026

Qualifications

Diploma of Social Media Marketing
January 11, 2030 - March 9, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Government, Consumer Goods, Non-Profit Organization, Financial Services, Real Estate & Construction, Retail, Travel & Hospitality, Energy & Utilities