As a skilled designer, I bring a strong blend of artistic creativity and technical expertise to every project. I lead the creative process from concept to production, mixing traditional hand-drawn illustration with digital design, typography, and print-ready file preparation to craft visually appealing graphics and illustrations. I thrive in environments where creativity meets collaboration, delivering high-quality visuals that connect with audiences and fit client briefs. With a foundation in both traditional and digital design techniques, I transform one-off concepts into memorable product ranges and cohesive brand stories that support business goals.

Becca smart

As a skilled designer, I bring a strong blend of artistic creativity and technical expertise to every project. I lead the creative process from concept to production, mixing traditional hand-drawn illustration with digital design, typography, and print-ready file preparation to craft visually appealing graphics and illustrations. I thrive in environments where creativity meets collaboration, delivering high-quality visuals that connect with audiences and fit client briefs. With a foundation in both traditional and digital design techniques, I transform one-off concepts into memorable product ranges and cohesive brand stories that support business goals.

Available to hire

As a skilled designer, I bring a strong blend of artistic creativity and technical expertise to every project. I lead the creative process from concept to production, mixing traditional hand-drawn illustration with digital design, typography, and print-ready file preparation to craft visually appealing graphics and illustrations. I thrive in environments where creativity meets collaboration, delivering high-quality visuals that connect with audiences and fit client briefs.

With a foundation in both traditional and digital design techniques, I transform one-off concepts into memorable product ranges and cohesive brand stories that support business goals.

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Language

English
Fluent

Work Experience

Designer at Woodmansterne Publications
July 15, 2022 - Present
As a dedicated and versatile designer, I oversee the entire creative process from start to finish—starting with trend research and concept development, moving through hand-drawn illustrations, typography, and digital design, and concluding with preparing print-ready files for production. Over the course of my career, I have seen more than 50 of my designs come to life, and I take great pride in my ability to continually evolve my style to meet the ever-changing needs of the business and its customers. My experience spans across managing multiple design projects simultaneously, ensuring deadlines are met while supporting my colleagues to achieve team goals. With a strong foundation in both traditional and digital design techniques, my skills include hand drawing, typography, painting, layout, and digital illustration, all of which contribute to my ability to create cards that connect emotionally with consumers. My creative versatility is showcased through my ability to transform one-off card designs into full, successful product ranges—thanks to their commercial appeal.
Retail Display Planner at Woodmansterne Publications
June 1, 2022 - March 1, 2023
Created attractive store displays using house CAD systems, delivering designs that consistently met the brief while helping to drive sales through clever product placement. Maintained collaborative relationships with publishers both over the phone and in person, always demonstrating a keen understanding of design aesthetics and customer requirements.
Supervisor at Wales
October 1, 2017 - May 1, 2019
After a few weeks within the company, I was promoted from Sales Assistant to Supervisor where I focused on training and supporting a team of members for optimal performance. I also completed a range of administrative responsibilities, training in service excellence, maintaining effective communication.
Designer at Woodmansterne Publications
July 1, 2023 - Present
As a dedicated and versatile designer, I oversee the entire creative process from trend research and concept development through hand-drawn illustrations, typography, and digital design, culminating in print-ready files for production.
Design Assistant at Woodmansterne Publications
March 1, 2022 - July 1, 2023
Creative artwork; design research—building our creative library; forecasting trends; creating mood boards for potential clients; day-to-day tasks supporting other areas of the business, including creating mock-ups; looking at and responding to sales data; managing workloads using Monday planning.
Retail Display Planner at Woodmansterne Publications
June 1, 2019 - March 1, 2022
Creative and administrative responsibilities including trend research, creating mood boards for potential clients, and design development for retail displays; collaboration with team to ensure brand standards; delivered promotional materials and supported merchandising efforts; contributed to monthly KPIs and brand presentation.
Supervisor at Wallis (Milton Keynes)
October 1, 2017 - May 1, 2019
Promoted from Sales Assistant to Supervisor after 10 weeks, managing a team of over six staff. Responsible for leadership and administrative tasks that kept the business organized and operating smoothly in a high-traffic retail environment.

Education

Bachelor of Fine Art at Goldsmiths University of London
June 10, 2016 - August 15, 2019
BA Fine Art at Goldsmiths University
January 1, 2016 - January 1, 2019
BA Fine Art at University of Northampton
January 11, 2030 - December 9, 2025
Foundation Diploma in Art and Design at University of Northampton
January 11, 2030 - December 9, 2025
BA Fine Art at Goldsmiths, University of London
January 1, 2016 - January 1, 2019
A Levels at University of Northampton
January 11, 2030 - December 9, 2025
Foundation Diploma in Art & Design at University of Northampton
January 11, 2030 - December 9, 2025

Qualifications

BA Fine Art Degree
September 9, 2016 - September 9, 2019
2:1 in Fine art from Goldsmiths College of Art
A Levels
January 11, 2030 - December 9, 2025
Foundation Diploma in Art & Design
January 11, 2030 - December 9, 2025
A Levels – Fine Art
January 11, 2030 - December 9, 2025
BA Fine Art
January 11, 2030 - December 9, 2025

Industry Experience

Other, Retail, Media & Entertainment