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I’m Becki Rutherford, a Glasgow-based social media specialist with a passion for creating engaging content and building brand communities. I manage multi-platform accounts, craft campaigns, and partner with influencers to drive reach and engagement. I excel at turning ideas into creative campaigns, optimizing content for audience growth, and delivering results on time and within budget. I value collaboration, curiosity, and a friendly approach to helping customers and brands succeed.…I’m Becki Rutherford, a Glasgow-based social media specialist with a passion for creating engaging content and building brand communities. I manage multi-platform accounts, craft campaigns, and partner with influencers to drive reach and engagement. I excel at turning ideas into creative campaigns, optimizing content for audience growth, and delivering results on time and within budget. I value collaboration, curiosity, and a friendly approach to helping customers and brands succeed.

Becki Rutherford

Social Media Manager, Content Creator, Copywriter, +1

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I’m Becki Rutherford, a Glasgow-based social media specialist with a passion for creating engaging content and building brand communities. I manage multi-platform accounts, craft campaigns, and partner with influencers to drive reach and engagement. I excel at turning ideas into creative campaigns, optimizing content for audience growth, and delivering results on time and within budget. I value collaboration, curiosity, and a friendly approach to helping customers and brands succeed.…I’m Becki Rutherford, a Glasgow-based social media specialist with a passion for creating engaging content and building brand communities. I manage multi-platform accounts, craft campaigns, and partner with influencers to drive reach and engagement. I excel at turning ideas into creative campaigns, optimizing content for audience growth, and delivering results on time and within budget. I value collaboration, curiosity, and a friendly approach to helping customers and brands succeed.

Available to hire

I’m Becki Rutherford, a Glasgow-based social media specialist with a passion for creating engaging content and building brand communities. I manage multi-platform accounts, craft campaigns, and partner with influencers to drive reach and engagement.

I excel at turning ideas into creative campaigns, optimizing content for audience growth, and delivering results on time and within budget. I value collaboration, curiosity, and a friendly approach to helping customers and brands succeed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Various clients / Freelance

July 1, 2023 - October 1, 2025

Managed 26 social media accounts across multiple platforms; oversaw content scheduling, audience engagement, and performance monitoring; developed and executed social media campaigns; secured brand partnerships and influencer collaborations; created content including video & photo editing and graphic design; planned content and analyzed performance; managed reviews and customer feedback; built influencer outreach; ensured brand guidelines, timelines and deliverables were communicated and met; coordinated events and entertainment; contributed to creative campaign concepts to drive engagement and brand awareness; improved customer journey and processes.

Social Media Advisor & Financial Complaints Handler at Freelance / Client-based

July 1, 2022 - September 1, 2022

Advised on social media strategy and managed responses to customer feedback and financial complaints; supported content planning and engagement; helped maintain brand reputation across platforms.

Sales Advisor at Yankee Candle

November 1, 2022 - January 1, 2023

Provided customer service and sales support; contributed to stock management and promotions; engaged with customers to assist purchasing decisions; handled queries and delivered service.

Sales Advisor at H&M

May 1, 2021 - September 1, 2021

Assisted customers, delivered sales targets, and maintained store presentation; supported promotional campaigns.

Sales Advisor at Roger’s Shoes

May 1, 2019 - May 1, 2021

Customer service and sales support; contributed to store operations and merchandising; engaged with customers to drive sales.