Becky here: I’m a Senior Creative and writer with over a decade of experience across multichannel campaigns. I specialize in copywriting, concept development, and storytelling, leading strategy, production direction, and cross-functional collaboration from concept to finish. I thrive in fast-paced agency and in-house environments, delivering pitches, scripts, and storyboards for digital and broadcast media. I’ve led campaigns for Roborock, Erinion, and Voi, and I love turning complex ideas into human, engaging brand narratives. I’m passionate about building distinctive voices and mentoring teams to create memorable work.

Becky Moore

Becky here: I’m a Senior Creative and writer with over a decade of experience across multichannel campaigns. I specialize in copywriting, concept development, and storytelling, leading strategy, production direction, and cross-functional collaboration from concept to finish. I thrive in fast-paced agency and in-house environments, delivering pitches, scripts, and storyboards for digital and broadcast media. I’ve led campaigns for Roborock, Erinion, and Voi, and I love turning complex ideas into human, engaging brand narratives. I’m passionate about building distinctive voices and mentoring teams to create memorable work.

Available to hire

Becky here: I’m a Senior Creative and writer with over a decade of experience across multichannel campaigns. I specialize in copywriting, concept development, and storytelling, leading strategy, production direction, and cross-functional collaboration from concept to finish. I thrive in fast-paced agency and in-house environments, delivering pitches, scripts, and storyboards for digital and broadcast media.

I’ve led campaigns for Roborock, Erinion, and Voi, and I love turning complex ideas into human, engaging brand narratives. I’m passionate about building distinctive voices and mentoring teams to create memorable work.

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Language

English
Fluent
Swedish
Intermediate
Spanish; Castilian
Advanced
Portuguese
Beginner

Work Experience

Lead Copywriter and Concept Creator at Seventy Agency / Pointseven Agency
April 1, 2025 - October 22, 2025
Copywriting from concept to completion: strategy, concepts, directing productions, delivering pitches, client management, supporting art direction, scripting and storyboarding for digital channels, TVC, and more. Led campaigns for Roborock, Erinion and Voi; contributed to brand-identity work and collaborations with international artists; created 'Dust Dust Bunny Bunny' concept to reposition Roborock as a premium, cross-market brand; helped drive growth from local to global markets and exceeded KPIs.
English Teacher at Los Olivos Del Norte, Guatemala
September 1, 2021 - October 22, 2025
English language instruction for 11–12-year-olds; planned classes, created learning content, and collaborated with parents and faculty to support student progress.
Copywriter at Catsnake: the story agency
July 1, 2016 - Present
Researched and developed short stories and scripts for film, audio and digital media for The National Trust; credits include 'Women in Power: the Defiance of Mary Bankes' audio guide and a range of historical storytelling formats from traditional writing to interactive media.
Copywriter at Afound
May 1, 2020 - October 22, 2025
Created and developed campaign concepts to grow brand awareness; produced digital and in-store content—taglines, headlines, SEO, POS, social, editorial, e-marketing; authored lifestyle articles.
Copywriter at Happy Socks
August 1, 2022 - October 22, 2025
Planned, wrote and developed digital and print content for multi-channel campaigns; headlines, SEM content, SoMe, brochures, e-marketing; authored Lookbook stories.
Journalist / Copywriter at The Local Commercial Journalist
December 31, 2019 - October 22, 2025
Researched, interviewed and wrote news articles for Sweden’s largest English-language news network; reported on topics including biofuel technology and emissions reductions.
Copywriter and Content Creative at Bemz Design
June 1, 2019 - October 22, 2025
Wrote and coordinated online content, product descriptions and marketing content; produced lifestyle articles; collaborated with designers and lifestyle bloggers ( Apartment Therapy ).
Copywriter at Sainsbury’s Argos
April 1, 2018 - October 22, 2025
Copywriting for multi-channel campaigns, magazines and product launches; led juniors; developed brand tone of voice and ad copy for premium brands in direct relationship with clients like Apple and Dyson.
Copywriter and Marketing Exec at Yusen Logistics (UK) Ltd
August 1, 2016 - October 22, 2025
Project-managed redesign of company magazine; created copy and visual content for digital and print media including press releases, brochures, social media.
Copywriter and Communications Executive at Carlsberg UK
April 1, 2015 - October 22, 2025
Created content and rebranded internal company newspaper; co-led a 200-person internal awards event.

Education

BA (Hons) English Language & Literature at University of Leicester
January 1, 2006 - January 1, 2009
Postgraduate Diploma in Modern Literature & Creative Writing (Minor in Art History) at University of Leicester
January 1, 2009 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail