Becky Moore
Becky here: I’m a Senior Creative and writer with over a decade of experience across multichannel campaigns.
About
Becky here: I’m a Senior Creative and writer with over a decade of experience across multichannel campaigns. I specialize in copywriting, concept development, and storytelling, leading strategy, production direction, and cross-functional collaboration from concept to finish. I thrive in fast-paced agency and in-house environments, delivering pitches, scripts, and storyboards for digital and broadcast media.
I’ve led campaigns for Roborock, Erinion, and Voi, and I love turning complex ideas into human, engaging brand narratives. I’m passionate about building distinctive voices and mentoring teams to create memorable work.
- 11 years' experience
- Joined October 2025
Skills· 17
Languages
- EnglishFluent
- SwedishIntermediate
- Spanish; CastilianAdvanced
- PortugueseBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Retail
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Work experience· 10 roles
Copywriting from concept to completion: strategy, concepts, directing productions, delivering pitches, client management, supporting art direction, scripting and storyboarding for digital channels, TVC, and more. Led campaigns for Roborock, Erinion and Voi; contributed to brand-identity work and collaborations with international artists; created 'Dust Dust Bunny Bunny' concept to reposition Roborock as a premium, cross-market brand; helped drive growth from local to global markets and exceeded KPIs.
Planned, wrote and developed digital and print content for multi-channel campaigns; headlines, SEM content, SoMe, brochures, e-marketing; authored Lookbook stories.
English language instruction for 11–12-year-olds; planned classes, created learning content, and collaborated with parents and faculty to support student progress.
Education
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