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Hi, I’m a digital marketing professional with a track record of driving brand visibility and growth across real estate, hospitality, and e-commerce. I specialize in building full-funnel campaigns, creating compelling content, and aligning paid, organic, and CRM-driven initiatives to deliver measurable results. I bring a collaborative leadership style, a tireless work ethic, and a strong empathy for audiences to every project. Beyond campaigns, I focus on storytelling, audience engagement, and data-driven decision making to continuously optimize performance. I’m passionate about elevating brands through thoughtful content, influencer partnerships, and consistent measurement that guides strategy and fuels long-term growth.…Hi, I’m a digital marketing professional with a track record of driving brand visibility and growth across real estate, hospitality, and e-commerce. I specialize in building full-funnel campaigns, creating compelling content, and aligning paid, organic, and CRM-driven initiatives to deliver measurable results. I bring a collaborative leadership style, a tireless work ethic, and a strong empathy for audiences to every project. Beyond campaigns, I focus on storytelling, audience engagement, and data-driven decision making to continuously optimize performance. I’m passionate about elevating brands through thoughtful content, influencer partnerships, and consistent measurement that guides strategy and fuels long-term growth.

Rose Rebekah Waabuli

Digital Marketer, Social Media Manager, Content Creator, +3

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Hi, I’m a digital marketing professional with a track record of driving brand visibility and growth across real estate, hospitality, and e-commerce. I specialize in building full-funnel campaigns, creating compelling content, and aligning paid, organic, and CRM-driven initiatives to deliver measurable results. I bring a collaborative leadership style, a tireless work ethic, and a strong empathy for audiences to every project. Beyond campaigns, I focus on storytelling, audience engagement, and data-driven decision making to continuously optimize performance. I’m passionate about elevating brands through thoughtful content, influencer partnerships, and consistent measurement that guides strategy and fuels long-term growth.…Hi, I’m a digital marketing professional with a track record of driving brand visibility and growth across real estate, hospitality, and e-commerce. I specialize in building full-funnel campaigns, creating compelling content, and aligning paid, organic, and CRM-driven initiatives to deliver measurable results. I bring a collaborative leadership style, a tireless work ethic, and a strong empathy for audiences to every project. Beyond campaigns, I focus on storytelling, audience engagement, and data-driven decision making to continuously optimize performance. I’m passionate about elevating brands through thoughtful content, influencer partnerships, and consistent measurement that guides strategy and fuels long-term growth.

Available to hire

Hi, I’m a digital marketing professional with a track record of driving brand visibility and growth across real estate, hospitality, and e-commerce. I specialize in building full-funnel campaigns, creating compelling content, and aligning paid, organic, and CRM-driven initiatives to deliver measurable results. I bring a collaborative leadership style, a tireless work ethic, and a strong empathy for audiences to every project.

Beyond campaigns, I focus on storytelling, audience engagement, and data-driven decision making to continuously optimize performance. I’m passionate about elevating brands through thoughtful content, influencer partnerships, and consistent measurement that guides strategy and fuels long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Swahili

Advanced

Work Experience

Group Digital Marketing Manager at Azizi Realtors; Melvins Tea (Local & Export); FM Brand

April 1, 2025 - November 14, 2025

Led digital transformation across real estate, FMCG, export, and personal branding portfolios, driving visibility, qualified leads, and cross-market growth. Built full-funnel marketing systems integrating paid media, SEO, influencer partnerships, and CRM automation to boost engagement and ROI. Scaled Melvins Tea’s e-commerce and export presence through data-driven campaigns and distributor recruitment across Africa. Strengthened Azizi Realtors’ digital lead generation and diaspora outreach through performance marketing and content repurposing. Elevated Flora Mutahi’s digital thought leadership through LinkedIn growth, media features, and automated funnels for webinars and book campaigns.

Group Digital Marketing Manager at Azizi Realtors; Melvin's Tea (Local & Export); FM Brand

April 1, 2025 - November 14, 2025

Led digital transformation across real estate, local & export brands, and personal branding portfolios; built full-funnel marketing systems by integrating paid media, SEO, influencer partnerships, and CRM automation to boost engagement and ROI; scaled e-commerce and export presence; strengthened lead generation and diaspora outreach; elevated leadership and cross-brand communication.

Digital Marketing Strategist at Advatech Group

February 1, 2024 - November 14, 2025

Led digital marketing across multiple brands within the Advatech Group, unifying storytelling, content, and campaign strategy. Produced impactful brand videos and visuals that elevated awareness and audience connection across all platforms. Managed multi-brand social media presence, developing content calendars, community engagement, and influencer partnerships. Planned and optimized paid and organic campaigns (Meta, Google), achieving strong ROI and cost efficiency. Oversaw e-commerce listings and website development to ensure a seamless user experience and consistent brand identity. Created data-driven ad copy and visuals while tracking performance.

Digital Marketing Executive at GiftPesa

February 1, 2024 - February 1, 2024

Led digital strategy and performance marketing to drive brand visibility, client acquisition, and revenue growth; managed SEO, SEM, PPC, email, and display; oversaw social media presence; created content, community management, and influencer partnerships; used analytics tools to track performance and optimize campaigns.

Digital Marketing Strategist at Advatravel Group

February 1, 2024 - November 14, 2025

Led digital marketing across multiple brands within the Advatravel Group, unifying storytelling, content, and campaign strategy; produced impactful brand videos and visuals; managed multi-brand social media presence, planned paid and organic campaigns, and oversaw e-commerce listings and website development to ensure seamless user experience and consistent brand identity.

Customer Care Executive at Onfone Media Limited

December 1, 2020 - December 1, 2020

Streamlined customer service by responding to inquiries quickly, resulting in faster response times and improved customer experience. Demonstrated strong complaint resolution skills, resulting in high satisfaction rates. Directed requests and unresolved matters to designated resources for efficient problem-solving. Maintained detailed records of customer interactions, enabling accurate analysis and future reference. Implemented proactive follow-up to foster relationships and customer loyalty. Encouraged collaborative teamwork to address difficult client issues.

Customer Care Executive at Onfon Media Limited

December 1, 2020 - December 1, 2020

Streamlined customer service by responding to inquiries quickly, resulting in faster response times and improved customer experience; resolved complaints; directed requests to appropriate resources; maintained detailed records of interactions to enable future reference; fostered relationships and loyalty through proactive follow-up.

Social Media Editor at Uzalendo News

September 1, 2020 - September 1, 2020

Enhanced audience reach and engagement through innovative social media strategies and real-time coverage; edited and managed social media content to ensure consistency, accuracy, and alignment with brand messaging; built trust with readers through timely updates and community interaction; analyzed audience insights to optimize content and boost site traffic.

Social Media Sub Editor at Standard Media Group Limited

November 1, 2017 - November 1, 2017

Strengthened the company’s digital presence by editing and publishing engaging content; managed breaking news across digital platforms for speed, accuracy, and credibility; drove early TV viewership through strategic social media promotion and improved site traffic and user experience.

Reporter at Kenya Broadcasting Corporation (KBC)

August 1, 2016 - August 1, 2016

Conducted in-depth research and interviews to cover local and regional news stories; produced multimedia content including written articles, videos, and audio reports; maintained a strong network of contacts for exclusive stories; reported live from the field during breaking news events.