Rebecca Dawson
I’m a commercially focused marketing graduate with 5+ years’ experience driving growth for health, beauty and skincare brands.
About
I’m a commercially focused marketing graduate with 5+ years’ experience driving growth for health, beauty and skincare brands. I build and lead go-to-market strategies that combine strategic planning, creative direction and performance insights across paid media, CRM, influencer/UCG and e-commerce.
I’ve managed full-funnel activity - from Meta, TikTok and YouTube advertising to Shopify/Amazon performance and conversion rate optimisation - while also improving customer acquisition and retention through lifecycle marketing. Highlights include accelerating digital revenue growth, launching 20+ products per year, and raising outcomes through data-driven testing, budget allocation, and cross-channel campaign execution.
- 5 years' experience
- Joined October 2026
Industry experience
- Healthcare
- Consumer Goods
- Retail
- Professional Services
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Work experience· 4 roles
Commercially focused digital marketing consulting delivering integrated marketing across paid media, CRM, influencer/UCG and e-commerce. Leads go-to-market strategy, product launch support and performance optimisation to improve acquisition, conversion and retention for both established and startup brands.
Led omnichannel marketing strategy across paid media, CRM and brand campaigns; built customer lifecycle and retention programmes including automated customer journeys. Managed multi-market performance and cross-channel alignment with business objectives; supported acquisition and engagement through audience targeting, segmentation and creative/testing.
Built and executed integrated campaigns supporting product growth; developed paid social and audience strategy, managed CRM and content, and optimised customer segmentation and automation to improve engagement and conversion.
Education
Certifications and awards· 5
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