Hi! I’m Yusra, a passionate Digital Marketing Specialist with over 3 years of experience. I thrive on crafting AI-powered marketing strategies and driving brand growth. My journey has been both challenging and rewarding, especially founding my own agency and connecting with vibrant minds along the way. I love to blend analytics with creativity to deliver compelling content and engaging campaigns.

Yusra Ali

Hi! I’m Yusra, a passionate Digital Marketing Specialist with over 3 years of experience. I thrive on crafting AI-powered marketing strategies and driving brand growth. My journey has been both challenging and rewarding, especially founding my own agency and connecting with vibrant minds along the way. I love to blend analytics with creativity to deliver compelling content and engaging campaigns.

Available to hire

Hi! I’m Yusra, a passionate Digital Marketing Specialist with over 3 years of experience. I thrive on crafting AI-powered marketing strategies and driving brand growth. My journey has been both challenging and rewarding, especially founding my own agency and connecting with vibrant minds along the way. I love to blend analytics with creativity to deliver compelling content and engaging campaigns.

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Language

English
Fluent
Urdu
Fluent
Arabic
Beginner
German
Beginner

Work Experience

Founder at Nexora Digital
May 1, 2025 - November 5, 2025
Founded a digital marketing agency focused on AI-powered strategies for startups and SMEs. Developed marketing strategies using tools such as ChatGPT and Canva, and executed multi-channel campaigns through social media, SEO, and email automation.
Campus Ambassador Intern at International MUN
June 1, 2025 - November 5, 2025
Acted as a Campus Ambassador, representing global youth diplomacy. Led outreach campaigns for online and offline conferences across social media to drive engagement and registrations.
Vice President at MAJU-Creators Society
February 1, 2025 - November 5, 2025
Led cross-functional teams in delivering campus-wide digital and offline campaigns, while mentoring student teams in campaign execution and project delivery.
Social Media Manager at MAJU-Creators Society
February 1, 2025 - February 1, 2025
Grew student community engagement by over 300% in one year through effective management of content production and analytics monitoring.
Marketing Assistant at Kania Media Marketing
January 1, 2025 - January 1, 2025
Developed digital marketing strategies by analyzing market trends and consumer behavior while creating content tailored for retail audiences.
Content Specialist at Upwork (Freelance)
April 1, 2022 - November 5, 2025
Delivered freelance content and SEO support across marketing, tech, and business niches by producing optimized content for organic visibility.
Operations Team Member at Youth Council Pakistan
May 1, 2022 - November 5, 2025
Crafted content reflecting organizational vision and represented the organization within the university community.

Education

Bachelor of Business Administration (BBA) at Mohammad Ali Jinnah University (MAJU)
February 1, 2022 - August 1, 2026
Bachelor of Business Administration (BBA) at Mohammad Ali Jinnah University (MAJU)
February 1, 2022 - August 1, 2026

Qualifications

Marketing & Customer Experience Management Excellence
February 1, 2025 - November 5, 2025
Professional Diploma in Social Media Marketing & Copywriting
October 1, 2024 - November 5, 2025
Fashion Industry Professional Certification
September 1, 2024 - November 5, 2025
Advanced Program in Marketing
August 1, 2024 - November 5, 2025
Google Ads Certification
July 1, 2024 - November 5, 2025
SEO Optimization Certification
July 1, 2024 - November 5, 2025
Marketing & Customer Experience Management Excellence
February 1, 2025 - November 5, 2025
Professional Diploma in Social Media Marketing & Copywriting
October 1, 2024 - November 5, 2025
Fashion Industry Professional Certification
September 1, 2024 - November 5, 2025
Advanced Program in Marketing
August 1, 2024 - November 5, 2025
Google Ads Certification
July 1, 2024 - November 5, 2025
SEO Optimization Certification
July 1, 2024 - November 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Education