Available to hire
Hi! I’m Yusra, a passionate Digital Marketing Specialist with over 3 years of experience. I thrive on crafting AI-powered marketing strategies and driving brand growth. My journey has been both challenging and rewarding, especially founding my own agency and connecting with vibrant minds along the way. I love to blend analytics with creativity to deliver compelling content and engaging campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Fluent
Arabic
Beginner
German
Beginner
Work Experience
Founder at Nexora Digital
May 1, 2025 - November 5, 2025Founded a digital marketing agency focused on AI-powered strategies for startups and SMEs. Developed marketing strategies using tools such as ChatGPT and Canva, and executed multi-channel campaigns through social media, SEO, and email automation.
Campus Ambassador Intern at International MUN
June 1, 2025 - November 5, 2025Acted as a Campus Ambassador, representing global youth diplomacy. Led outreach campaigns for online and offline conferences across social media to drive engagement and registrations.
Vice President at MAJU-Creators Society
February 1, 2025 - November 5, 2025Led cross-functional teams in delivering campus-wide digital and offline campaigns, while mentoring student teams in campaign execution and project delivery.
Social Media Manager at MAJU-Creators Society
February 1, 2025 - February 1, 2025Grew student community engagement by over 300% in one year through effective management of content production and analytics monitoring.
Marketing Assistant at Kania Media Marketing
January 1, 2025 - January 1, 2025Developed digital marketing strategies by analyzing market trends and consumer behavior while creating content tailored for retail audiences.
Content Specialist at Upwork (Freelance)
April 1, 2022 - November 5, 2025Delivered freelance content and SEO support across marketing, tech, and business niches by producing optimized content for organic visibility.
Operations Team Member at Youth Council Pakistan
May 1, 2022 - November 5, 2025Crafted content reflecting organizational vision and represented the organization within the university community.
Education
Bachelor of Business Administration (BBA) at Mohammad Ali Jinnah University (MAJU)
February 1, 2022 - August 1, 2026Bachelor of Business Administration (BBA) at Mohammad Ali Jinnah University (MAJU)
February 1, 2022 - August 1, 2026Qualifications
Marketing & Customer Experience Management Excellence
February 1, 2025 - November 5, 2025Professional Diploma in Social Media Marketing & Copywriting
October 1, 2024 - November 5, 2025Fashion Industry Professional Certification
September 1, 2024 - November 5, 2025Advanced Program in Marketing
August 1, 2024 - November 5, 2025Google Ads Certification
July 1, 2024 - November 5, 2025SEO Optimization Certification
July 1, 2024 - November 5, 2025Marketing & Customer Experience Management Excellence
February 1, 2025 - November 5, 2025Professional Diploma in Social Media Marketing & Copywriting
October 1, 2024 - November 5, 2025Fashion Industry Professional Certification
September 1, 2024 - November 5, 2025Advanced Program in Marketing
August 1, 2024 - November 5, 2025Google Ads Certification
July 1, 2024 - November 5, 2025SEO Optimization Certification
July 1, 2024 - November 5, 2025Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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